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Discover how to make product-led sales a part of your go-to-market strategy. And while your product or service might not be as tasty, there are proven strategies and tools that you can use to improve your sales. What you’ll learn: What is product-led sales? Why are product-led sales important?
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Matt: Paul, is that a West Virginia mountaineer type of deal you’re heading now? Yes it is because we do a show on West Virginia University’s School of Data, Marketing, and Communications. Data, marketing, and communications. I’ve never been to West Virginia. That’s just not going to do it.”
I wanted to make it clear, I’m just keeping my eye on West Virginia and Maryland because it was one of my 8-9, Mason. Obviously for people watching this on demand, you’re like, I can’t believe that West Virginia made a run anyway. What are some of the strategies you’re using to build your go to market plan now?
And just to add onto your statement, I went to undergrad business school at University of Virginia, and I went back to do some guest lecturing. The other thing that we’ve done that I think is critical is reassessing the partners that you go to market with. Sam Jacobs: You certainly have. Watch every step along the path.
But that’s more the exception than the rull of the go to market for many companies. I’m sure there’s no, maybe not no, but almost trivial negligible examples of California doctors either really screwing up the practice of medicine for Virginia residents. The Squares absolutely, Yelp to some extent absolutely.
We were thrilled this last time to be able to talk to Alli McKee , Founder and CEO at Stick who has a Bachelors from the University of Virginia in studio art. ” It seems like we’re focused sometimes more on the math [in marketing] or more on the quantitative and not enough on the design. She has an MBA from Stanford.
But that’s more the exception than the role of the go to market for many companies. I’m sure there’s no, maybe not no, but almost trivial negligible examples of California doctors either really screwing up the practice of medicine for Virginia residents. The Squares absolutely, Yelp to some extent absolutely.
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