Contact vs. Company Intent Signal Data
Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs.
This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.
Intent signal data is a great way to up your marketing game. To learn more about it, get the infographic!
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