Sales Hacker

APRIL 4, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. The shift to a new operating model: the GTM AI Operating System.

GTM 107

GTM X-functional Engineering Government 107

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. Like, is there a tipping point, I guess?

GTM 77

GTM X-functional Start-ups Campaign 77

Sales Hacker

MARCH 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. GTM 139 Episode Transcript Scott Barker: Hello, and welcome back to the GTM podcast. And it’s usually like a very detailed sort of Google doc, here’s the login for X.

GTM 70

GTM X-functional Start-ups Relationship building 70

Heinz Marketing

JUNE 27, 2024

By Tom Swanson , Engagement Manager at Heinz Marketing CLG (customer-led growth for the unaware) is another entry in the X-Led Growth trend. However, if you have misalignment in your GTM teams, this is the place to start looking. Ensure all GTM teams are having regular conversations with customers.

GTM 59

GTM Growth Customers X-functional 59

Sales Hacker

APRIL 10, 2018

Where you can apply this GTM strategy. How to map your GTM strategy to different customer segments. Using CAC to model your GTM strategy. Markets have very specific requirements—think of Governments. Distribution of B2B deals as a function of price (a product of discount and list price). 2) Spanning markets.

Go To Market 97

Go To Market GTM X-functional Territory 97

SaaStr

JUNE 20, 2024

AI is the X-factor for your business, and it can lead to exponential growth. Integration and scaling challenges Governance Limited expertise Cost Complexity We used to talk about how important it was to get the data model correct and leverage the correct LLM. You can’t control data if you don’t know where it’s coming from.

X-functional 69

X-functional Government Technology Technology 69

Sales Hacker

JANUARY 13, 2021

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment.

GTM 89

GTM Negotiate Profit margin Contract 89