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Unlock Your Security Potential at Dreamforce ‘24

Salesforce

We have a variety of sessions and workshops focused on security best practices and user permissions, AI, data governance, and building trust. You can also stream some of the content—such as Security and Privacy for Data Cloud and Data Governance for the AI Enterprise – on Salesforce+ , which features over 120+ on-demand episodes.

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How to define your DAM governance structure

Martech

When setting up a new digital asset management (DAM) system, governance is usually toward the bottom of the to-do list and, in some cases, forgotten altogether. Do you need to worry about governance right away, too? Governance touches all those things and more. What is DAM governance? Yes, you do. Multi-task!

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How marketers can break free from decision fatigue

Martech

Yes, AI can improve productivity, but that brings a whole new group of decisions to be made in how we use it, how it’s governed, etc. The challenges won’t go away, but mastering these skills and strategies can make your efforts more effective.

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Rethinking content governance in the era of generative AI

Martech

How to prepare for content governance disruptions driven by genAI What hasn’t been explored are the governance process changes that introducing genAI capabilities will force for the content and marketing ops teams. The post Rethinking content governance in the era of generative AI appeared first on MarTech.

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Microsoft launches third-party government services ad pilot

Search Engine Land

Microsoft is beginning a pilot program to allow advertising by delegated or authorized providers of certain government services with review and pre-approval. The post Microsoft launches third-party government services ad pilot appeared first on Search Engine Land. Other markets aren’t available at this time. How it works.

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People Trust Government More When Their Digital Experience Is Better

Salesforce

Governments worldwide are facing a trust deficit with their constituents. Trust in government is needed to get communities back on track on the heels of the global pandemic. Now, recent research is a good indicator of the way forward for government organizations. The Trust Imperative Report. Read the report.

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AI-powered martech news and releases: March 13

Martech

He is also cautious about government-linked investors because the connection to Beijing could make it harder to win global adoption of DeepSeeks AI models. Here are this weeks AI-powered martech releases: MGID launched CTR Guard which uses machine learning and generative AI to predict and prevent declines in click-through rates.