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Microsoft launches third-party government services ad pilot

Search Engine Land

Microsoft is beginning a pilot program to allow advertising by delegated or authorized providers of certain government services with review and pre-approval. The pilot will be limited to the Microsoft Advertising Search Network and Microsoft Audience Network in the United States. How it works.

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How to unlock the true potential of AI with adaptive structure

Martech

Effective AI integration requires structure to align efforts with organizational goals and governance boundaries. Dynamic governance Instead of developing static AI policies lost in the labyrinth of a corporate intranet, establish adaptive governance mechanisms. hours per week per employee!)

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Facebook Has Launched Its Political Ad Archive

Hubspot

The launch comes alongside new labeling requirements for all election- and issue-based ads, which includes a disclosure of who paid for them. Facebook today unveiled the publicly searchable archive of political ads it said it would develop in April. The History of These Changes. presidential election. link] — Josh Constine (@JoshConstine).

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Instagram adds text-to-speech to Reels experience

Martech

Thanks to recent government hearings about Facebook and other interviews by Facebook whistleblower Frances Haugen, we know that Instagram has been desperately seeking younger users. Since launching the Reels video program last year , there has also been little question with what massively growing platform IG is competing with — TikTok.

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How to Set Up and Use a VPN on Windows, Mac, or Android?

Sales Pop!

A Virtual Private Network, or VPN, is a great way to add security and privacy to your devices. Additionally, a VPN can help you bypass government censorship and access blocked websites. Launch an installation and run it. When the app is installed, launch it. The Benefits of Using a VPN.

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How To Fundraise in The Toughest Market in Two Decades (i.e., Relationship Selling 101).

Sales Hacker

At its core fundraising or selling comes down to three key priorities: Building your network Providing value to that network Turning that value into pipeline Anyway, lets get into it. Providing value to that network Everyone defines value differently, and the key was figuring out what mattered to each person.

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Big vendor risks: Friday’s daily brief

Martech

Qubit, the personalization engine for e-commerce, has launched Qubit CommerceAI, a new offering that supports 1:1 personalization in the moment. Qubit is looking to push the envelope by deploying the “neural networks” of deep learning, instantly to recognize and respond to customer behavior. But what about smaller vendors?