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Strategic Sales Enablement: Advanced Tips to Uplevel Your Program & Drive Real Results

Sales Hacker

Which is why we’ve put together this guide on sales enablement, focusing on the three primary parts of the job: strategy, execution, and governance. Sales enablement governance. Sales enablement best practices will get you started, but you need to be able to think strategically. Become a strategic partner.

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The Digital Asset Management conundrum and how to fix it

Martech

I have overseen the negotiations for over 600 DAMs, many of them for Fortune 500 companies, and I can say that only a tiny handful are using the DAM to capacity. We will go deep around the implications of governance and, more specifically, metadata. ” Mistake 1: Everyone goes looking for a vendor first.

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Data Governance: Salesforce Objects in a Lead-to-Cash Process

Sales Hacker

Data Governance & Salesforce Objects. This is a non-negotiable requirement for any sales organization that intends to maintain a usable database. In reality, salespeople today are technologically adept and spend up to 30% of their time dealing with the results of inconsistent data governance. Why bother? Back to You.

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How influencers and content creators are reshaping brand strategies

Martech

Businesses exist to help brands broker strategic partnerships with leading influencers, like this creator deal that rivaled professional athlete contracts. It encompasses a range of financial, business and legal considerations that must be meticulously planned and negotiated.

Legal 130
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Removing Legal Bottlenecks to Accelerate Deal Cycles

Sales Hacker

In fact, contracts govern most B2B business deals. It requires careful oversight throughout every stage of the contracting process, from preparation, authoring, and negotiation through approvals, amendments, and renewals – not to mention basic, critical tasks like storing the contract and tracking obligations.

Legal 113
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How to master the enterprise SEO procurement process

Search Engine Land

Aligning business goals Leadership support ensures strategic alignment of SEO tools with broader business objectives, integrating SEO efforts into the overall business strategy from the start. Proposal evaluation and selection : Evaluate received proposals and choose the most suitable vendor(s) for further negotiation.

Process 101
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What Is Vendor Sprawl?

Salesforce

And the duplication comes from everything from having to negotiate separate vendor agreements with each vendor to having to fit a square peg in a round hole when it comes to integration between vendors.” The money customers continue to pay to maintain and support these apps could be used for more strategic purposes.