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US vs. Google, round 2: Government targets digital ad business

Martech

The Justice Department alleges that Google controls 91% of the market for ad servers, where publishers offer ad space, more than 85% of the market for ad networks, which advertisers use to place ads, and over half of the market for ad exchanges. Market share is the first thing courts consider when determining if a monopoly exists. Processing.

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AI-powered martech news and releases: August 29

Martech

s government is giving teachers AI chatbots to help them “mark and plan lessons.” ” The AI will be trained on government documents including curriculum guidance, lesson plans and anonymized pupil assessments “so they generate accurate, high-quality content,” according to a statement. Processing.

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Google adtech antitrust trial: Everything you need to know

Martech

Dig deeper: US vs. Google, round 2: Government targets digital ad business It’s also possible the trial will result in no changes and Google will be free to continue operating as it wants. 9) DOJ laid out their accusations as follows: Google controls the advertiser ad network. Day 1: Accusations and badgering of witnesses (Sept.

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Microsoft launches third-party government services ad pilot

Search Engine Land

Microsoft is beginning a pilot program to allow advertising by delegated or authorized providers of certain government services with review and pre-approval. The pilot will be limited to the Microsoft Advertising Search Network and Microsoft Audience Network in the United States. How it works.

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Improving marketing operations performance: Best of the MarTechBot

Martech

Data management and analytics: Prioritize data governance to maintain data quality, integrity and privacy. Engage with industry literature, attend conferences, and participate in professional networks to enhance your knowledge and skills. Regularly assess and optimize these tools to enhance efficiency and effectiveness.

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How to unlock the true potential of AI with adaptive structure

Martech

Effective AI integration requires structure to align efforts with organizational goals and governance boundaries. Dynamic governance Instead of developing static AI policies lost in the labyrinth of a corporate intranet, establish adaptive governance mechanisms. Consider a mix of learning modalities and opportunities.

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Digital Innovation and Blockchain: Technology Synergy

Sales Pop!

This synergy is evident in various applications, including supply chain management, healthcare, finance, and governance. Governance: Blockchain enhances transparency and trust in governance systems by enabling secure voting mechanisms and immutable record-keeping.