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3 Keys That Determine the Length of Your Sales Cycle

Understanding the Sales Force

In reality, there are only two long sales cycles that seem to be etched in stone: You sell to the government and they’re budgeting now for something they’ll buy in the 2-3 years You engineer something where it takes months to get progress to the point where your customer will buy it. Both scenarios are fake news.

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A marketer’s guide to implementing generative AI

Martech

GenAI’s transformative power accelerates marketing objectives and unlocks growth. Focus on brand ownership and crafting unique customer messages and experiences as key benefits of genAI, linking AI investments to real business results. Shifting from pilot projects to widespread implementation demands a strategic approach.

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How marketers can break free from decision fatigue

Martech

Cut costs but don’t cut the results As you’ll see in Slack communities and subreddits, teams are being asked to cut costs while still driving results. Yes, AI can improve productivity, but that brings a whole new group of decisions to be made in how we use it, how it’s governed, etc.

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What is generative engine optimization (GEO)?

Search Engine Land

Key benefits of GEO. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new era of digital marketing.

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7 Key Foundations for Modern Data and Analytics Governance

Smarter With Gartner

Data and analytics leaders know that without good governance , their investments in data and analytics will fail to meet key organizational demands such as revenue growth, cost optimization and better customer experience. 7 data governance key foundations. 1: Align data and analytics governance with business outcomes.

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Improving marketing operations performance: Best of the MarTechBot

Martech

Answer: To improve marketing operations effectively, consider focusing on the following key areas: 1. Marketing technology stack management: Ensure you have a well-integrated marketing technology stack that aligns with your marketing objectives. Prompt: What are the top areas I should focus on to improve marketing operations?

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Governing AI: What part should marketing play?

Martech

If you have an artificial intelligence program, you also have a committee, team, or body that is providing governance over AI development, deployment, and use. In my last article, I shared the key areas for applying AI and ML models in marketing and how those models can help you innovate and meet client demands. Algorithms.