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Marketers discuss using AI beyond content creation

Martech

Many marketers are familiar with using generative AI for its content-creation capabilities, but AI presents opportunities to help marketers natively within applications they use in their martech stack every day. What keeps many organizations from moving forward with these initiatives are obstacles around team training and data governance.

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Overcoming workplace politics: A marketer’s guide to cross-functional partnerships

Martech

Dealing with politics in an organization “I believe politics exists everywhere — they’re inevitable,” said Marni Puente, SVP/CMO for Fortune 500 government contractor SAIC. “So, Go here to see the entire presentation. So, it’s not so much about eliminating the politics, it’s about navigating.” Registration is free. Processing.

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People Trust Government More When Their Digital Experience Is Better

Salesforce

Governments worldwide are facing a trust deficit with their constituents. Trust in government is needed to get communities back on track on the heels of the global pandemic. Now, recent research is a good indicator of the way forward for government organizations. The Trust Imperative Report. Read the report.

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3 Ways Government Technology Can Transform Experiences for Constituents and Workers

Salesforce

This shift in consumer-focused application experiences is rapidly driving new expectations with government technology. This puts pressure on government technology to keep up with innovative consumer experiences typical in the private sector. Notably, trust in government increases when digital experiences meet their expectations.

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How wisdom makes AI more effective in marketing

Martech

This underscores the potential risks and benefits that AI presents to society. This oversight can be part of the company’s governance program or the marketing process. He compared AI to the development of nuclear weapons: “We let a genie out of the bottle when we developed nuclear weapons. and global stocks by 30%.

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Artificial Intelligence: Where Exactly Are We Going?

Sales Pop!

Government The first would be the government. There is a term called “statism,” which means that the government has substantial centralized control over social and economic affairs. I would go so far as to say that not only should the government not be responsible for regulating AI.

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Urban digital transformation: Insights for marketers from global smart cities

Martech

NARA has partnered with IBM to help government agencies like the EPA and IRS and cultural institutions like the Barack Obama Presidential Library in Chicago establish standards for document digitization. In the United States, similar efforts are underway.

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