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What is pricing analytics? How data-driven pricing boosts profitability

PandaDoc

Understanding how pricing impacts profitability is crucial for businesses. Pricing analytics uses data to provide insights into customer behavior, market trends, and competitor strategies — ultimately helping businesses set prices that maximize revenue and meet customer expectations. What is pricing analytics?

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Google updates Merchant Center product data specifications

Search Engine Land

New loyalty program [loyalty_program] : You can now use the loyalty program [loyalty_program] attribute to set up member prices and loyalty points in the U.S. Adding the attribute helps Google to accurately represent the benefits of your loyalty program (as configured on Merchant Center) across Google properties. Why we care.

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Google adtech antitrust trial: Everything you need to know

Martech

Dig deeper: US vs. Google, round 2: Government targets digital ad business It’s also possible the trial will result in no changes and Google will be free to continue operating as it wants. Jay Friedman, CEO of Goodway Group , criticized Google’s variable pricing, describing it as “gaming the system.”

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Data Governance: Salesforce Objects in a Lead-to-Cash Process

Sales Hacker

Any change to the business — whether its a simple change to your product’s pricing or packaging, or an acquisition requiring the integration of new CRM data with your existing data — means your system needs to be adapted. Data Governance & Salesforce Objects. Reliable data is everything…. The challenge? Being able to scale easily.

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EU raises antitrust concerns about Adobe’s purchase of Figma

Martech

Competition fuels innovation and helps keep prices low. Other governments looking at the deal. The transaction would represent the most expensive sale of a privately owned software company in history and was flagged as a concern by 16 member states of the European Union in February. Why we care.

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Google issues refunds amid accusations it missold ads on third-party websites

Search Engine Land

A representative from the search engine confirmed the payments but insisted it was common practice. Advertisers paying premium prices for a service Google has allegedly been failing to deliver will want their ad dollars back. Federal Government. Why we care. Get the daily newsletter search marketers rely on.

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AI Agents: The Future of Business Applications

Salesforce

For example, a service agent can act as your company’s most knowledgeable technical support representative, available 24/7 to handle every request. No built-in ability to take action : For example, they can’t open a support ticket, change the shipping address of an order, update an opportunity record, or change the price of a product.

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