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AI-powered martech releases and news: May 16

Martech

It may not be surprising to learn that tech industry groups are largely supportive of the roadmap, while those focused on things other than profit margins largely aren’t. What it does point to is government spending, not on accountability, but on relieving the private sector of their burdens of accountability.”

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How Digital Transformation Helps Oil and Gas Businesses Thrive in a Changing Industry

Salesforce

Everyone has access to the same data to improve engagement with customers, suppliers, government regulators, and local communities. If companies continue to embrace video conference and digital communication, the oil and gas industry will need to take a close look at costs to protect profit margins. Automate processes.

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Contracted pricing CPQ: what it is and how it works

PandaDoc

Although small, those adjustments add up and can erode profit margins quickly. Use of PandaDoc services are governed by our Terms of Use and Privacy Policy. Without guardrails in place, its easy for reps to override a contract price, either by accident or as a means to close deals faster.

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Facebook, OkCupid, and the Ethics of Online Social Experiments

Hubspot

Lawyers on both sides of the internet privacy issue have primarily focused on our rights -- many of which are, primarily, protections from government snooping.". Adam Irish , Mellon Postdoctoral Teaching Fellow in Political Science and International Relations at Wheaton College.

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What Is Enterprise OEM Software Licensing?

Sales Hacker

This requirement often arises when selling into specific verticals, such as finance, pharmaceutical, or government. The OEM is gaining scale, more customers – and giving up higher profit margins that could be obtained by going direct to customers. For example, federal government markets often take many years to develop.

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How Growth-Driven Design Impacts on Your Sales Process and Why You Shouldn't Ignore It

Hubspot

When I first got into digital marketing as a career change a few years back (I had previously worked as a financial advisor and had a brief stint starting a study-abroad program for a Chinese government contracted company) I thought the term ‘growth driven design’ was a bit haughty.

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The key to success in direct sales

PandaDoc

This method can provide several advantages, including higher profit margins, better customer relationships, and greater control over the brand. Direct sales can lead to higher profit margins, improved and sustainable customer relationships, and control over product distribution.