article thumbnail

Guardrails and governance: How to protect your brand while using AI

Martech

Here’s how it changes guardrails and governance and what to do about it. Guardrails vs. governance While closely related, guardrails and governance serve different but complementary functions in AI-powered marketing organizations. Ethical considerations : Preventing AI from perpetuating bias or promoting harmful content.

article thumbnail

Google blasts DOJ’s ‘radical’ proposed breakup plan

Martech

AI innovation: Government intervention could hinder American technological leadership in AI at a critical time. Search distribution: Restrictions on how Google promotes its search engine could create friction for consumers and harm businesses. What’s next.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Benefits Your Business Can Get Using Renewable Energy

Sales Pop!

For improving the quality of your business and promoting in some CSR activities you wonder how good an idea it would be if you can power up all your offices and branches all using renewable energy such as solar energy. This would do brand promotion and work for increasing the reputation of your brand.

article thumbnail

The role of governance: Successful customer journey operations

Martech

It requires a systematic approach to customer journey management and operations that utilizes governance to maintain standards over time. Now, in this second article, we are going to look at governance as an aspect of successfully creating, managing, and improving the customer experience utilizing tools like customer journey orchestration.

article thumbnail

Google tells antitrust judge government trying to punish company for Search success

Martech

government of wanting to punish it for being more successful than its competitors. The post-trial brief added: “Punishing Google’s conduct here would harm, not promote, competition by diminishing Google’s incentives to offer and improve its cross-platform SA360 tool in the manner most responsive to advertisers’ demands.” antitrust law.

article thumbnail

CDP and customer experience: Best of the MarTechBot

Martech

Data quality and governance: Ensure the data collected is accurate, up-to-date, and compliant with regulations (e.g., Net promoter score (NPS): Measures customer loyalty and likelihood to recommend our brand. Centralized customer data management Unified customer profiles: A CDP aggregates data from various sources (e.g.,

Customers 110
article thumbnail

3 ways to avoid stock content misuse in your DAM

Martech

When the product is used in marketing assets, such as a for-sale poster, a menu, property signage or assets promoting events and offers, like postcards, emails or landing pages, the stock image itself is not used on its own. For products that are used on a schedule(e.g.,

Legal 110