Remove Government Remove Promote Remove Relationship Management
article thumbnail

CDP and customer experience: Best of the MarTechBot

Martech

Centralized customer data management Unified customer profiles: A CDP aggregates data from various sources (e.g., Data quality and governance: Ensure the data collected is accurate, up-to-date, and compliant with regulations (e.g., Net promoter score (NPS): Measures customer loyalty and likelihood to recommend our brand.

Customers 110
article thumbnail

How to protect and leverage your single source of truth

Martech

Brand management platform Content management system (CMS) Customer relationship management system (CRM) Enterprise risk management system (ERM) Marketing automation Product information management system (PIM) Social media management tools Do you know how well they are integrated with your DAM?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Sourcing first-party data for a CDP: Best of the MarTechBot

Martech

Integrate with your CRM system: Connect your CDP with your Customer Relationship Management (CRM) system to import customer data, including contact information, purchase history, customer preferences, and any other relevant data points. This data can include demographic information, browsing behavior, and transaction history.

Territory 106
article thumbnail

Why Value-Added Customer Experience Is the Future for Energy and Utilities Companies

Salesforce

Power rankings due to the ubiquity of its net promoter score (NPS), but this data can only tell us so much. Many corporations are responding by developing sustainability goals and environmental, service, and governance (ESG) criteria. Improving customer satisfaction is critical, and a catalyst for customer experience initiatives.

article thumbnail

What does ‘better data quality’ mean for marketers? And how do we get there?

Martech

Data governance Assessing, standardizing and cleaning data is great. Unless you want to go through the whole exercise again, you need to put in place policies to promote good, clean data habits. Enrichment: Utilizes third-party data providers to fill in the missing details and gain deeper customer insights.

article thumbnail

5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Couple this with technologies that are incompatible with each other, “Experts” who preach analytics without wide practical experience, analysts who are learning on the job, a lack of data standards or governance & vendors who don’t don’t take the time to understand how you use their tools, and it all becomes a real mess.

Campaign 113
article thumbnail

What is Revenue Enablement?

Highspot

Promote a Revenue-Focused Culture Encourage all employees to see their role through the lens of revenue impact. Here are the standard tools needed to assemble a comprehensive tech stack tailored for revenue enablement : Customer Relationship Management (CRM) Your CRM acts as a central hub for managing all customer sales interactions.