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Guardrails and governance: How to protect your brand while using AI

Martech

Here’s how it changes guardrails and governance and what to do about it. Guardrails vs. governance While closely related, guardrails and governance serve different but complementary functions in AI-powered marketing organizations. AI governance isnt a one-time exercise. However, it also introduces new risks.

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Governing AI: What part should marketing play?

Martech

If you have an artificial intelligence program, you also have a committee, team, or body that is providing governance over AI development, deployment, and use. Here I look at marketing’s responsibility for AI governance. So, what is AI governance? The stringency of the governance is highly dependent on industry.

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How wisdom makes AI more effective in marketing

Martech

He recommends a standard press release announcement for the other two groups, inviting them to schedule appointments with a customer sales representative to review their options. This oversight can be part of the company’s governance program or the marketing process. This represents an opportunity and a challenge to us.

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How to define your DAM governance structure

Martech

When setting up a new digital asset management (DAM) system, governance is usually toward the bottom of the to-do list and, in some cases, forgotten altogether. Do you need to worry about governance right away, too? Governance touches all those things and more. What is DAM governance? Yes, you do. Multi-task!

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How Government Healthcare Can Prevent Global Illness

Salesforce

The group included representatives from all kinds of startups and healthcare entities with big, paradigm-shifting ideas. The problems afflicting the health industry are especially prevalent in government systems, which are slowed by political gridlock, budget constraints, and inertia. government healthcare system.

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Google adtech antitrust trial: Everything you need to know

Martech

Dig deeper: US vs. Google, round 2: Government targets digital ad business It’s also possible the trial will result in no changes and Google will be free to continue operating as it wants. The outcome of the landmark case could bring significant changes to Google and publishers. Day 1: Accusations and badgering of witnesses (Sept.

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Create an Effective Governance Policy for Open-Source Software

Smarter With Gartner

Effective, cross-organizational governance policies can help organizations proactively manage these issues. Governance policies and processes are key to protecting your organization from these risks, and to ensure the longevity of the software products your teams build,” says Anne Thomas , Distinguished VP Analyst, Gartner.