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Governing AI: What part should marketing play?

Martech

If you have an artificial intelligence program, you also have a committee, team, or body that is providing governance over AI development, deployment, and use. Here I look at marketing’s responsibility for AI governance. So, what is AI governance? The stringency of the governance is highly dependent on industry.

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How to define your DAM governance structure

Martech

When setting up a new digital asset management (DAM) system, governance is usually toward the bottom of the to-do list and, in some cases, forgotten altogether. Do you need to worry about governance right away, too? Governance touches all those things and more. What is DAM governance? Yes, you do. Multi-task!

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How Government Healthcare Can Prevent Global Illness

Salesforce

The group included representatives from all kinds of startups and healthcare entities with big, paradigm-shifting ideas. For all the innovation that happens on the medical side – new treatments and high-tech screening technologies, for example – the health systems underneath them have remained antiquated. Read it now.

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Get Off the Internet – My Thoughts on the US Government, Google, Facebook and Privacy

Closing Bigger

Last week news broke globally that the US Government has unfettered access to most social networks and data stored by them. My thoughts on the US Government tapping into Facebook, Google, Email etc. social media social media speaker social media tips PRISM Spying Social Media Privacy US Government Social Media'

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Create an Effective Governance Policy for Open-Source Software

Smarter With Gartner

Effective, cross-organizational governance policies can help organizations proactively manage these issues. Governance policies and processes are key to protecting your organization from these risks, and to ensure the longevity of the software products your teams build,” says Anne Thomas , Distinguished VP Analyst, Gartner.

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How wisdom makes AI more effective in marketing

Martech

This eventually leads to the trough of disillusionment, where companies that invested in the technology may see poor returns and limited success. Wisdom ensures AI tools are used effectively and ethically, a quality not easily replaced by technology. During this, there are often more suppliers than users.

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The power of metadata: An introduction for DAM users

Martech

Metadata unlocks your digital content’s true potential, enabling efficient search, improved findability and trusted content governance. The role of metadata in digital asset management DAM is more than a technology; it is a people- and process-driven experience. Content does not emerge fully formed into the world.