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Marketers discuss using AI beyond content creation

Martech

What keeps many organizations from moving forward with these initiatives are obstacles around team training and data governance. Among the topics covered in this discussion: 4:59: Examples of AI use cases, in customer service and HR. 14:00: How to think about the governance of AI in your organization.

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The role of governance: Successful customer journey operations

Martech

.” Creating a compelling and rewarding customer experience is top of mind for most brands these days, as it is common knowledge that consumers value the journey almost as much as the products and services they buy. Governance helps streamline the customer journey operation process, leading to increased efficiency and productivity.

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Why We Chose Salesforce vs. ServiceNow for Customer Service Management (CSM)

Salesforce

Last year, we got an unexpected phone call telling us that our 20-year-old customer service management (CSM) system for our technical support organization would be deprecated. We already had Sales Cloud as our customer relationship management ( CRM ) software, and ServiceNow as our IT service management (ITSM) solution.

Service 69
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Unlock Your Security Potential at Dreamforce ‘24

Salesforce

We have a variety of sessions and workshops focused on security best practices and user permissions, AI, data governance, and building trust. You can also stream some of the content—such as Security and Privacy for Data Cloud and Data Governance for the AI Enterprise – on Salesforce+ , which features over 120+ on-demand episodes.

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Financial Services Consumers Are Ready For an AI Revolution — Are You?

Salesforce

Excellent customer service and smooth online experiences have become table stakes for financial services institutions (FSI) to attract and retain customers. But financial services representatives and advisors are feeling overwhelmed. This helps customer service representatives spend more time on important issues.

Service 55
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Where to deploy AI for maximum martech impact

Martech

They have ad campaigns across all the big ad platforms, email service providers, cloud accounts, journey management, cloud providers and standalone data science providers, all frequently part of their stacks. Govern how much you’re paying for duplicative and redundant AI. The broad array of choices necessitates a focused AI strategy.

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Why Traditional Customer Success is Dead with CCOs of Slack, Mulesoft and OpenAI

SaaStr

At this scale, successful CS organizations are: Building sophisticated pool models for different customer segments Creating digital-led motions that can scale efficiently Actually monetizing premium CS services Measuring and optimizing the cost to serve each customer segment The Enterprise CS Playbook No One Talks About Moving upmarket?

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