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Marketers discuss using AI beyond content creation

Martech

What keeps many organizations from moving forward with these initiatives are obstacles around team training and data governance. Other areas of the organization, including security, legal and compliance will also present challenges to adoption of these new technologies. 12:29: AI features in martech applications.

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Where to deploy AI for maximum martech impact

Martech

As AI becomes increasingly integrated into business operations, marketers face a wealth of options and strategies to leverage these technologies effectively. For marketing technology : NLP and computer vision may help with content classification. For this article, I will focus on cloud providers and marketing technology providers.

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Digital Innovation and Blockchain: Technology Synergy

Sales Pop!

In the dynamic landscape of technology, innovation is not just a buzzword; it’s the driving force behind progress. One such revolutionary innovation that has been reshaping industries across the globe is blockchain technology.

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How Increased Cybersecurity Makes Government Technology Modernization Possible

Salesforce

This flexibility introduces challenges to the traditional landscape of information technology (IT), particularly with things like cybersecurity attacks and ransomware attacks becoming increasingly common. This is particularly true for our public sector partners who continue to deliver essential services to keep our government running.

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Unlock Your Security Potential at Dreamforce ‘24

Salesforce

As the technology landscape continues to evolve and cybersecurity is more important than ever, it’s crucial to remember the importance of data security and practicing good cyber hygiene. We have a variety of sessions and workshops focused on security best practices and user permissions, AI, data governance, and building trust.

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How wisdom makes AI more effective in marketing

Martech

This eventually leads to the trough of disillusionment, where companies that invested in the technology may see poor returns and limited success. It’s reasonable to infer that many of those laid off were in marketing and customer service roles, where AI is handling many more tasks. Those who are skeptical of the latest.

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3 Ways Government Technology Can Transform Experiences for Constituents and Workers

Salesforce

These platforms have created a remarkable interconnectedness with most digital services and functions people experience each day. This shift in consumer-focused application experiences is rapidly driving new expectations with government technology. Discover how we make trust the bedrock of our company. Learn more.