Remove Government Remove Service Remove Trust
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Unlock Your Security Potential at Dreamforce ‘24

Salesforce

Explore the Trust Zone inside the Trailblazer Forest to check out the latest security and privacy product demos and our new Cyber Challenge game activation! Welcome to the Trust Zone Near the entrance of the Trailblazer Forest is where you’ll find the Trust Zone, your ultimate destination for all things security-related.

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People Trust Government More When Their Digital Experience Is Better

Salesforce

Governments worldwide are facing a trust deficit with their constituents. While there are many reasons for the lack of confidence, one thing is clear: rebuilding trust with the public is essential. Trust in government is needed to get communities back on track on the heels of the global pandemic. Read the report.

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How wisdom makes AI more effective in marketing

Martech

It’s reasonable to infer that many of those laid off were in marketing and customer service roles, where AI is handling many more tasks. This oversight can be part of the company’s governance program or the marketing process. Provide transparency and build trust Be open about how AI algorithms are designed and the data used.

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AI Agents: The Future of Business Applications

Salesforce

For example, a service agent can act as your company’s most knowledgeable technical support representative, available 24/7 to handle every request. Using Agentforce Agents, access to data is governed by permissions and sharing models. This is the ultimate form of application composition.

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Financial Services Consumers Are Ready For an AI Revolution — Are You?

Salesforce

Excellent customer service and smooth online experiences have become table stakes for financial services institutions (FSI) to attract and retain customers. But financial services representatives and advisors are feeling overwhelmed. This helps customer service representatives spend more time on important issues.

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Where to deploy AI for maximum martech impact

Martech

They have ad campaigns across all the big ad platforms, email service providers, cloud accounts, journey management, cloud providers and standalone data science providers, all frequently part of their stacks. Here’s an example of the same article I wrote here, trusting only AI (even with decent prompting).

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Why We Chose Salesforce vs. ServiceNow for Customer Service Management (CSM)

Salesforce

Last year, we got an unexpected phone call telling us that our 20-year-old customer service management (CSM) system for our technical support organization would be deprecated. We already had Sales Cloud as our customer relationship management ( CRM ) software, and ServiceNow as our IT service management (ITSM) solution.

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