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People Trust Government More When Their Digital Experience Is Better

Salesforce

Governments worldwide are facing a trust deficit with their constituents. While there are many reasons for the lack of confidence, one thing is clear: rebuilding trust with the public is essential. Trust in government is needed to get communities back on track on the heels of the global pandemic. Read the report.

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How to build customer trust through data privacy and security

Martech

Data security is essential for building and preserving customer trust. To build and retain your client’s trust, it’s time to take cybersecurity seriously. By leaning on consultants, SaaS, and managed services, businesses can solve complex IT problems. When consumers trust a brand, they are more willing to share data.

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Smart AI Needs Smarter Data – How Data Governance Delivers Both

Salesforce

Data governance. Data governance for AI helps businesses stay compliant with changing regulations and maintains customer trust. But, when governance is overlooked, it can lead to security breaches , compliance issues, and a loss of customer confidence. These costs further highlight the need for strong data governance.

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How Increased Cybersecurity Makes Government Technology Modernization Possible

Salesforce

This is particularly true for our public sector partners who continue to deliver essential services to keep our government running. As a former executive in the federal government, my career focused on modernizing the government’s legacy IT by pushing for secure, modern technologies like cloud computing.

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3 Ways Government Technology Can Transform Experiences for Constituents and Workers

Salesforce

These platforms have created a remarkable interconnectedness with most digital services and functions people experience each day. This shift in consumer-focused application experiences is rapidly driving new expectations with government technology. Notably, trust in government increases when digital experiences meet their expectations.

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Google delays enforcement of Government documents and official services policy

Search Engine Land

Google is making two new updates to its Government documents and official services policy. Additionally, compliance with the policy demonstrates that advertisers and brands operate responsibly and professionally, which is crucial for building trust with consumers. Why we care. The new changes. The new policy. Dig deeper.

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Will you ever trust a B2B tech vendor?

Martech

Trust in business is not quite the same as trust in our personal lives. You’ll never trust Salesforce or HubSpot the way you trust your family or your best friend, and I think the people at those companies would whole-heartedly agree on that point. Consumers trust Google to deliver the right information.

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