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How to structure digital asset management governance

Martech

Governance is the key to ensuring that program goals are met during implementation of a digital asset management (DAM) system , as well as for future use of the system. And while governance is often misunderstood as a set of rules, it is so much more than that.” DAM governance structure. Image: Salt Flats.

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5 ways to help your B2B organization succeed with AI agents

Martech

Invest in understanding and strategically planning for AI agent integration The report emphasizes that B2B marketing is undergoing a significant transformation due to AI agents. AI agents can also assist in generating meaningful pipeline through various marketing activities.

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AI agents offer a glimpse into a potentially simplified future

Martech

Challenges Data quality and governance: AI is not a magic bullet. Poor data governance can lead to inaccurate insights and misguided decision-making. After all, the future will likely belong to those who dare to embrace the unknown with a strategic plan and the right mix of technological and human intelligence.

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Maximizing Business Success: 5 Strategic Methods for Collecting Valuable Insights

Heinz Marketing

It serves as a compass to help guide strategic planning and facilitate a competitive edge in an ever-evolving market ecosystem. Feedback from Stakeholders Gathering feedback from a wide array of stakeholders is instrumental in shaping a robust strategic plan. Ultimately, this analysis aids in refining strategic planning.

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Building Strategic Assumptions? Don’t Ignore These 7 Drivers of Change

Smarter With Gartner

Gartner segments key trends and disruptions into seven major categories, so you can begin to build strategic assumptions most relevant for your strategic plans. Ignoring or devaluing non-technology trends will only result in gaps in the strategic planning process because your inputs are incomplete. Social/Cultural.

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Decoding generative AI: How to build a basic genAI strategy for your marketing organization

Martech

Governance strategies or guardrails. There are some great resources available for those important topics, including the National Institute of Standards and Technology AI risk management framework , a great starting point if your role is responsible for AI governance. Legal advice on how to navigate risk.

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Your First 100 Days as a New Chief Information Security Officer

Smarter With Gartner

Those who approach the role with a strong, strategic plan for the first 100 days are likely to enjoy success,” says William Candrick , Director Analyst, Gartner. This is especially true if the enterprise needs a major overhaul to cyber risk governance or significantly better security program maturity.”.