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China leads the world in generative AI use

Martech

The four elements of genAI implementation The report lists four key elements for genAI success: Comprehensive governance. Strategic deployment. ” Government mandates, then, are to some extent enforcing deployment, but that falls far short of “productionizing” it, to use Moran’s term. Expert guidance.

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How to produce modular content to drive personalization at scale

Martech

This includes operating models, governance, skills and understanding key use cases for generative AI. However, this often requires new operating models and governance. Components can then be combined to create customized experiences with minimal new content creation. Shifting your capabilities to adopt a modular content approach.

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Why Traditional Customer Success is Dead with CCOs of Slack, Mulesoft and OpenAI

SaaStr

Forget everything you know about SMB customer success.

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How to structure digital asset management governance

Martech

Governance is the key to ensuring that program goals are met during implementation of a digital asset management (DAM) system , as well as for future use of the system. And while governance is often misunderstood as a set of rules, it is so much more than that.” DAM governance structure. Image: Salt Flats.

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A marketer’s guide to implementing generative AI

Martech

Shifting from pilot projects to widespread implementation demands a strategic approach. Data governance and metadata management should be directed at the enterprise level with guidance from the AI council. However, tapping into genAI’s full potential requires more than just adding another tool to the martech stack.

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Why 2025 is the year for martech optimization, not expansion

Martech

2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. Here’s how to make 2025 the year of smart, strategic martech decisions. Document your data architecture and governance plan Ensure that you have quality data that can be used by the AI solutions you develop or implement.

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How marketers can break free from decision fatigue

Martech

Yes, AI can improve productivity, but that brings a whole new group of decisions to be made in how we use it, how it’s governed, etc. Dig deeper: Strategic vs. tactical decisions: How to find the right balance 2. Leadership should model decisiveness and provide clear strategic direction.