Martech

DECEMBER 14, 2023

Governance is the key to ensuring that program goals are met during implementation of a digital asset management (DAM) system , as well as for future use of the system. And while governance is often misunderstood as a set of rules, it is so much more than that.” DAM governance structure. Image: Salt Flats.

Government 109

Government Strategic planning Strategize Technology 109

Search Engine Land

JULY 23, 2024

Like any technology, AI has limitations within its current form. Now, such technologies can attempt to make analytical determinations based on their input data. Many technological innovations (the internet, the calculator) were originally considered “cheating” by wider society. Business email address Sign me up! Processing.

Non-Profits 108

Non-Profits Technology Technology Government 108

Search Engine Land

JULY 29, 2024

Keyword strategy : Both involve the strategic use of keywords to improve discoverability and relevance. Continuous adaptation: Both involve ongoing adaptation to changes in algorithms and technology to maintain and improve content visibility and performance. How is GEO different from SEO?

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

Heinz Marketing

DECEMBER 26, 2023

Whether it’s for planning strategic company direction, departmental initiatives, or team-oriented goals, the significance of collecting relevant and impactful insights cannot be overstated. It serves as a compass to help guide strategic planning and facilitate a competitive edge in an ever-evolving market ecosystem.

Strategize 122

Strategize Strategic planning Technology Technology 122

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. Additional upcoming OpenAI and Repustate-based capabilities will minimize manual care tasks, provide targeted, high-quality copy suggestions to prioritize high-impact creative and strategic work and unlock nuanced understanding of social conversation.

Technology 123

Technology Technology Government Legal 123

Smarter With Gartner

JULY 8, 2021

Gartner segments key trends and disruptions into seven major categories, so you can begin to build strategic assumptions most relevant for your strategic plans. For example, it prompts IT leaders to look beyond just impactful technology trends. For example, it prompts IT leaders to look beyond just impactful technology trends.

Drivers/motivators 116

Drivers/motivators Strategize Strategic planning Government 116

Martech

OCTOBER 14, 2024

I am the first generative AI chatbot for marketing technology professionals. Marketing technology stack management: Ensure you have a well-integrated marketing technology stack that aligns with your marketing objectives. Data management and analytics: Prioritize data governance to maintain data quality, integrity and privacy.

Objectives and Key Results 110

Objectives and Key Results Territory Click Through Rate CRM 110

Martech

FEBRUARY 24, 2025

A new wave of AI-driven agents promises to upend this, offering a more streamlined and efficient approach to marketing technology. This stems from large vendors acquiring smaller companies with disparate technologies. Challenges Data quality and governance: AI is not a magic bullet.

Objectives and Key Results 96

Objectives and Key Results Government Technology Technology 96

Salesforce

DECEMBER 13, 2024

Data governance. Data governance for AI helps businesses stay compliant with changing regulations and maintains customer trust. But, when governance is overlooked, it can lead to security breaches , compliance issues, and a loss of customer confidence. These costs further highlight the need for strong data governance.

Government 97

Government Trust Start-ups Strategize 97

Salesforce

MARCH 2, 2022

For all the innovation that happens on the medical side – new treatments and high-tech screening technologies, for example – the health systems underneath them have remained antiquated. The urgency of the moment has forced us to address long-standing problems in health systems technology. Read it now. How exactly did this happen?

Healthcare 98

Healthcare Government Hospitality Technology 98

Martech

FEBRUARY 20, 2025

Effective AI integration requires structure to align efforts with organizational goals and governance boundaries. Dynamic governance Instead of developing static AI policies lost in the labyrinth of a corporate intranet, establish adaptive governance mechanisms.

Government 71

Government Legal Strategize Campaign 71

Highspot

JUNE 1, 2022

The Strategic Enablement Framework is the definitive model to drive rep behavior change at scale and accelerate business growth. “With the Strategic Enablement Framework, and our technology that supports it, enablement leaders have a powerful combination to unlock rep success in any selling environment.”

Strategize 98

Strategize Government Pitch Territory 98

Smarter With Gartner

JULY 19, 2021

Technology innovations are critical for supply chain leaders to navigate those shifts while meeting purpose-driven goals and maintaining economic viability. Organizations that continuously evaluate supply chain technology innovations will be better prepared to incorporate new technology in their long-term strategy.”.

Technology 95

Technology Technology E-commerce Government 95

Heinz Marketing

JULY 16, 2022

Kelly Cutler in this post outlines Web3 and marketing in the context of data privacy, a complex and interrelated subject in emerging technology. She offers zero-party data, customer-centric governance, and NFTs as vital considerations for marketers who are considering utilizing Web3 in their organization.

Strategize 105

Strategize B2B Government Quota 105

Sales Hacker

APRIL 27, 2020

Which is why we’ve put together this guide on sales enablement, focusing on the three primary parts of the job: strategy, execution, and governance. Sales enablement governance. Sales enablement best practices will get you started, but you need to be able to think strategically. Become a strategic partner.

Strategize 104

Strategize Government Objectives and Key Results Sales 104

Martech

MARCH 18, 2025

A hard truth for GTM professionals After many years in technology marketing, I love to write about GTM. AI is what historians often refer to as a super technology, meaning that it works both ends of the field. Within organizations causal AI will increasingly govern the relationship between GTM teams and the business itself.

GTM 86

GTM B2B Education Consult 86

Salesforce

FEBRUARY 15, 2024

This has reshaped expectations, putting an onus on government organizations to match private sector services and experiences—so much so that 93% of respondents in Boston Consulting Group’s (BCG) third annual Global Trust Imperative 3.0 That said, modernization is more than just new technology or integrating legacy systems.

Government 52

Government Technology Technology Healthcare 52

PandaDoc

MARCH 25, 2025

This guide explores how forward-thinking SMBs are leveraging modern technology to find shortcuts on the competitive sales highway, with practical strategies you can implement to transform your revenue operations starting today. The goal isnt to outspend them. Its to outsmart them.

E-commerce 52

E-commerce Contract Legal Price 52

Salesforce

OCTOBER 29, 2024

This was a huge shock — but as my company’s VP of global technical support, I quickly saw an opportunity to improve our technology. We looked thoroughly at five customer support management technologies. Strategic roadmap. Our customer support and technical support teams are paramount to our success. Integrations.

Service 69

Service Customers X-functional Pharmaceutical 69

Heinz Marketing

FEBRUARY 26, 2021

Business-to-Government sales. I was faced with a new situation, one where a tech company wanted our guidance on how to penetrate state governments’ buying committees. After all, can anyone who isn’t actually working in state government themselves tell you about the roles and responsibilities you’d find there?

Government 126

Government X-functional Angle B2B 126

Hubspot

NOVEMBER 26, 2019

Technology is becoming more complex and the number of channels has increased, so clients are looking to agency partners to help them navigate the increasingly competitive landscape. What Are Technology Partnerships? Technology partnerships exist to help organizations implement and optimize their technical systems.

Technology 77

Technology Technology Referrals Government 77

Martech

DECEMBER 18, 2023

Data governance is the data police — why do we need it? Data governance should provide guidelines for who owns certain datasets and who is responsible for access, use and quality. A data governance framework helps set guardrails for how data will provide value. New kinds of data — IoT, streaming, biotech, etc. —

Government 144

Government Campaign Strategize Customers 144

Sales Pop!

AUGUST 14, 2024

As technology develops further, extracting real-time insights from data becomes more crucial. Organizations can increase productivity by automating workflows and encouraging collaboration among staffers while giving teams time to focus on strategic initiatives rather than administrative duties.

Service 130

Service Government Customer Relationship Management Technology 130

Sales Hacker

OCTOBER 10, 2019

Data Governance & Salesforce Objects. Technographic data records the types of technologies used by the business. In reality, salespeople today are technologically adept and spend up to 30% of their time dealing with the results of inconsistent data governance. Assign the SDR teams accounts strategically.

Government 72

Government Process Objectives and Key Results Commission 72

Iannarino

JUNE 17, 2021

During that period, formal authority models were already well-entrenched in business, government, and most other areas of life. Our technologies are also outpacing our ability to adapt, often wreaking havoc on older business models or completely destroying them.

Contract 195

Contract Sales Clients Government 195

Salesforce

JUNE 28, 2024

But as constituents, government agencies aren’t keeping up with those expectations. In fact, our Connected Government report found that only 18 percent of respondents believe the customer experience is prioritized in their engagements with the government. 3 ways for government services to extract value from AI 1.

Government 52

Government Service Relationship building Appointment 52

Sales Pop!

FEBRUARY 16, 2024

With emerging technologies, shortened product life cycles, and the need to minimize costs, organizations increasingly resort to subcontracting as a strategic tool. Strategic Focus on Core Competencies Each business possesses distinctive strengths and core competencies that differentiate it from competitors.

Engineering 130

Engineering Service Product Strategize 130

Salesforce

JANUARY 25, 2024

A government agency’s ability to manage cases efficiently has the potential to greatly affect people’s lives. In fact, findings from our Connected Government report indicate only 16% of constituents say the government successfully uses technology to improve experiences. What is government case management?

Government 59

Government Contact Technology Technology 59

Salesforce

OCTOBER 23, 2023

We spoke to five members of the Data Leadership Collaborative to learn from their experience, and get a few tips for data leaders who are beginning to champion AI technologies in their own organizations. Key takeaways: Understand the technology so you can apply it to the right use cases. And the other focus is more strategic.

Government 121

Government Teamwork Sports Strategize 121

Martech

JANUARY 2, 2024

Governance strategies or guardrails. There are some great resources available for those important topics, including the National Institute of Standards and Technology AI risk management framework , a great starting point if your role is responsible for AI governance. Legal advice on how to navigate risk.

Strategic planning 133

Strategic planning Government Construction Legal 133

Salesforce

JANUARY 2, 2024

While these pieces capture both the most fantastic and menacing ideas about this kind of technology, reality has been catching up since the 1950s, when Alan Turing published his paper, “Computing Machinery and Intelligence.” The technology may be more widespread now, but AI can still surprise. Artificial intelligence isn’t new.

Government 115

Government Trust Technology Technology 115

Highspot

JANUARY 28, 2024

In this guide, we’ll walk you through the essentials of content governance. You’ll learn about key metrics specific to content governance, discover the critical steps in establishing a compliant workflow, and get inspired by a real-life success story that showcases the powerful impact of a well-implemented content governance plan.

Government 52

Government Legal Objectives and Key Results Strategic partnership 52

Martech

MARCH 8, 2024

As organizations grapple with the complexities of AI adoption, a strategic framework becomes essential for assessing readiness and ensuring successful implementation. You must examine your existing infrastructure, skillsets, data governance and success measures. How confident are you with your team’s readiness for change?

Objectives and Key Results 128

Objectives and Key Results Strategize Government Technology 128

Smarter With Gartner

AUGUST 16, 2021

“Yet despite high adoption rates, few enterprises have maximized cloud’s full strategic potential.”. 1: Strategize and innovate. 1: Strategize and innovate. Dispel the myth that “cloud is always cheaper,” and shift the focus toward the strategic benefits of cloud, such as optimized business costs and modernization.

Government 91

Government Strategize Technology Technology 91

Martech

AUGUST 28, 2023

Utilization has been declining amid huge increases in spending on marketing technology: up 35% from $15.3 of their marketing budget on technology, says Gartner. The reasons for this are skills, governance and stack sprawl and complexity, according to Gartner. All this goes straight to the issue of governance.

Government 98

Government Technology Technology Strategize 98

Martech

MAY 3, 2024

Automated call handling with IVR technology. How it helps you This flexibility allows managers to strategically allocate more meetings to top performers or gradually integrate new team members by assigning them fewer meetings. Centralized efficiency with the customer success workspace. Automated user management in workflows.

Service 119

Service E-commerce Strategize Campaign 119

SaaStr

APRIL 9, 2024

With long-term success comes some approach towards governance, which includes data and AI governance. That end-to-end model lifecycle needs to be done in a governed and transparent way, so you have a full line of sight to explain the ability of models to come to the decisions they make.

Product 120

Product Government Healthcare Growth 120