Smarter With Gartner

JULY 19, 2021

Technology innovations are critical for supply chain leaders to navigate those shifts while meeting purpose-driven goals and maintaining economic viability. Organizations that continuously evaluate supply chain technology innovations will be better prepared to incorporate new technology in their long-term strategy.”.

Technology 95

Technology Technology E-commerce Government 95

Martech

DECEMBER 12, 2024

As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. 2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. The answer? You’re not alone.

Government 111

Government Technology Technology B2C 111

Salesforce

FEBRUARY 15, 2024

This has reshaped expectations, putting an onus on government organizations to match private sector services and experiences—so much so that 93% of respondents in Boston Consulting Group’s (BCG) third annual Global Trust Imperative 3.0 That said, modernization is more than just new technology or integrating legacy systems.

Government 52

Government Technology Technology Healthcare 52

Sales Hacker

APRIL 27, 2020

Which is why we’ve put together this guide on sales enablement, focusing on the three primary parts of the job: strategy, execution, and governance. Sales enablement governance. Sales enablement best practices will get you started, but you need to be able to think strategically. Become a strategic partner.

Strategize 94

Strategize Government Objectives and Key Results Sales 94

Martech

JULY 10, 2024

This includes operating models, governance, skills and understanding key use cases for generative AI. Emerging technology, like generative AI, has increased expectations for personalized content, but modular content creation isn’t tied to a specific technology or platform.

Government 116

Government Legal Pipeline Technology 116

Heinz Marketing

JULY 16, 2022

Kelly Cutler in this post outlines Web3 and marketing in the context of data privacy, a complex and interrelated subject in emerging technology. She offers zero-party data, customer-centric governance, and NFTs as vital considerations for marketers who are considering utilizing Web3 in their organization.

Strategize 92

Strategize B2B Government Quota 92

Martech

OCTOBER 25, 2024

Shifting from pilot projects to widespread implementation demands a strategic approach. Data governance and metadata management should be directed at the enterprise level with guidance from the AI council. Refine technology and talent mix Assembling the right technology and talent mix depends on the organization’s: Desired outcomes.

Objectives and Key Results 133

Objectives and Key Results Government Trust Technology 133

Martech

JANUARY 2, 2024

Governance strategies or guardrails. There are some great resources available for those important topics, including the National Institute of Standards and Technology AI risk management framework , a great starting point if your role is responsible for AI governance. Legal advice on how to navigate risk.

Strategic planning 137

Strategic planning Government Construction Legal 137

Salesforce

JANUARY 25, 2024

A government agency’s ability to manage cases efficiently has the potential to greatly affect people’s lives. In fact, findings from our Connected Government report indicate only 16% of constituents say the government successfully uses technology to improve experiences. What is government case management?

Government 59

Government Contact Technology Technology 59

Martech

DECEMBER 18, 2023

Data governance is the data police — why do we need it? Data governance should provide guidelines for who owns certain datasets and who is responsible for access, use and quality. A data governance framework helps set guardrails for how data will provide value. New kinds of data — IoT, streaming, biotech, etc. —

Government 144

Government Campaign Strategize Customers 144

Hubspot

NOVEMBER 26, 2019

Technology is becoming more complex and the number of channels has increased, so clients are looking to agency partners to help them navigate the increasingly competitive landscape. What Are Technology Partnerships? Technology partnerships exist to help organizations implement and optimize their technical systems.

Technology 77

Technology Technology Referrals Government 77

Martech

MARCH 8, 2024

As organizations grapple with the complexities of AI adoption, a strategic framework becomes essential for assessing readiness and ensuring successful implementation. You must examine your existing infrastructure, skillsets, data governance and success measures. How confident are you with your team’s readiness for change?

Objectives and Key Results 133

Objectives and Key Results Strategize Government Technology 133

Martech

JULY 18, 2024

Marketing has always been a quick-moving and problem-solving type of role, but the rate of change and innovation, especially in the marketing technology space is causing marketers to band together in frustration. Dig deeper: Strategic vs. tactical decisions: How to find the right balance 2. It’s time we address it head on.

Objectives and Key Results 119

Objectives and Key Results Government Strategize Launch 119

Salesforce

DECEMBER 13, 2024

Data governance. Data governance for AI helps businesses stay compliant with changing regulations and maintains customer trust. But, when governance is overlooked, it can lead to security breaches , compliance issues, and a loss of customer confidence. These costs further highlight the need for strong data governance.

Government 52

Government Trust Start-ups Strategize 52

Salesforce

JANUARY 2, 2024

While these pieces capture both the most fantastic and menacing ideas about this kind of technology, reality has been catching up since the 1950s, when Alan Turing published his paper, “Computing Machinery and Intelligence.” The technology may be more widespread now, but AI can still surprise. Artificial intelligence isn’t new.

Government 115

Government Trust Technology Technology 115

Highspot

JANUARY 28, 2024

In this guide, we’ll walk you through the essentials of content governance. You’ll learn about key metrics specific to content governance, discover the critical steps in establishing a compliant workflow, and get inspired by a real-life success story that showcases the powerful impact of a well-implemented content governance plan.

Government 52

Government Legal Objectives and Key Results Strategic partnership 52

Salesforce

OCTOBER 23, 2023

We spoke to five members of the Data Leadership Collaborative to learn from their experience, and get a few tips for data leaders who are beginning to champion AI technologies in their own organizations. Key takeaways: Understand the technology so you can apply it to the right use cases. And the other focus is more strategic.

Government 121

Government Teamwork Sports Strategize 121

Salesforce

JUNE 28, 2024

But as constituents, government agencies aren’t keeping up with those expectations. In fact, our Connected Government report found that only 18 percent of respondents believe the customer experience is prioritized in their engagements with the government. 3 ways for government services to extract value from AI 1.

Government 52

Government Service Relationship building Appointment 52

Salesforce

OCTOBER 29, 2024

A Center of Excellence (CoE) is a centralized team within an organization that manages all aspects, including leadership, best practices, research, and support and training, of a specific technology platform. Build a knowledgeable team: Keep your team current with the skills needed to put the latest governance practices into place.

Government 64

Government Objectives and Key Results Teamwork Strategize 64

Martech

JANUARY 5, 2024

Like any transformative technological change in our history, the growing importance and availability of artificial intelligence (AI) will affect the people, processes, technologies and data powering our business operations. Digital content should be viewed as the connection between people, process and technology.

Government 125

Government Technology Technology Trust 125

Martech

AUGUST 9, 2024

These urban centers are leveraging technology to modernize their infrastructure, preserve their rich histories and rebrand themselves for the future. How to achieve an Austin-style rebrand Rebranding is a strategic process that requires careful planning and execution. In the United States, similar efforts are underway.

Territory 109

Territory Transportation Electricity Government 109

Martech

OCTOBER 18, 2022

A DSAR has the potential to touch sales, marketing, information technology and many more departments before landing in the compliance team’s queue. Identify the system endpoint connections and how internal technology communicates with external systems — so that all the data pathways are clear. Get MarTech! In your inbox.

Government 116

Government Legal Strategize Technology 116

Iannarino

JUNE 17, 2021

During that period, formal authority models were already well-entrenched in business, government, and most other areas of life. Our technologies are also outpacing our ability to adapt, often wreaking havoc on older business models or completely destroying them.

Contract 181

Contract Sales Clients Government 181

Martech

MAY 3, 2024

Automated call handling with IVR technology. How it helps you This flexibility allows managers to strategically allocate more meetings to top performers or gradually integrate new team members by assigning them fewer meetings. Centralized efficiency with the customer success workspace. Automated user management in workflows.

Service 126

Service E-commerce Strategize Campaign 126

Martech

OCTOBER 13, 2021

One of my peers within the industry, Chris Rewey , nails the problem succinctly: “The technology itself is 10% of the decision, and the balance is the readiness (or lack thereof) of the buyer. We will go deep around the implications of governance and, more specifically, metadata.

Government 122

Government Negotiate Strategize Engineering 122

Sales Hacker

OCTOBER 10, 2019

Data Governance & Salesforce Objects. Technographic data records the types of technologies used by the business. In reality, salespeople today are technologically adept and spend up to 30% of their time dealing with the results of inconsistent data governance. Assign the SDR teams accounts strategically.

Government 65

Government Process Objectives and Key Results Commission 65

Smarter With Gartner

AUGUST 16, 2021

“Yet despite high adoption rates, few enterprises have maximized cloud’s full strategic potential.”. 1: Strategize and innovate. 1: Strategize and innovate. Dispel the myth that “cloud is always cheaper,” and shift the focus toward the strategic benefits of cloud, such as optimized business costs and modernization.

Government 91

Government Strategize Technology Technology 91

Martech

AUGUST 28, 2023

Utilization has been declining amid huge increases in spending on marketing technology: up 35% from $15.3 of their marketing budget on technology, says Gartner. The reasons for this are skills, governance and stack sprawl and complexity, according to Gartner. All this goes straight to the issue of governance.

Government 98

Government Technology Technology Strategize 98

Heinz Marketing

FEBRUARY 26, 2021

Business-to-Government sales. I was faced with a new situation, one where a tech company wanted our guidance on how to penetrate state governments’ buying committees. After all, can anyone who isn’t actually working in state government themselves tell you about the roles and responsibilities you’d find there?

Government 104

Government X-functional Angle B2B 104

Martech

DECEMBER 18, 2023

AI operations (AIOps) refers to the application of artificial intelligence technologies to enhance and optimize business operations and workflows. Governance. Tracking operational performance data quantifies the impact of AI, informs strategic decisions and helps make the case for future AI investments. First, what is AIOps?

Government 120

Government Objectives and Key Results Campaign Legal 120

Search Engine Land

JULY 23, 2024

Like any technology, AI has limitations within its current form. Now, such technologies can attempt to make analytical determinations based on their input data. Many technological innovations (the internet, the calculator) were originally considered “cheating” by wider society. Business email address Sign me up! Processing.

Non-Profits 108

Non-Profits Technology Technology Government 108

Salesforce

JANUARY 5, 2022

We all talk a lot about how technology is shaping the future. After all, technology is seemingly everywhere, and certainly at the center of our interactions with most institutions. This poses a unique challenge for government workers, who often do not have all the digital tools to carry out their mission in this new virtual world.

Government 98

Government Trust Technology Technology 98

Martech

JUNE 5, 2024

New digital tools, workflows and AI technologies can increase organizational value and operational efficiency, but it should not come at the expense of the hard-won consumer trust. These teams can outline AI governance strategies and monitor AI tools. But experiments come with risks, from minor to existential.

Government 121

Government Legal Trust Retail 121

Smarter With Gartner

AUGUST 6, 2021

Those who approach the role with a strong, strategic plan for the first 100 days are likely to enjoy success,” says William Candrick , Director Analyst, Gartner. This is especially true if the enterprise needs a major overhaul to cyber risk governance or significantly better security program maturity.”. Plan (Weeks 3-6).

Strategic planning 111

Strategic planning Objectives and Key Results Strategize Government 111

Martech

OCTOBER 10, 2024

6 essential pillars of a martech COE In the well-structured ecosystem of a martech COE, six primary groups collaborate to form a cohesive marketing technology force: Strategy and planning. Technology and implementation. Governance and compliance. Let’s explore the various roles critical to building a strong martech COE.

Government 73

Government UX Strategize Technology 73

Highspot

OCTOBER 6, 2022

“The answer is Strategic Enablement. Speakers include: Highspot CEO Robert Wahbe will share not only the vision for Strategic Enablement, but also the blueprint for bringing it to fruition. Executing your strategic initiatives with Highspot increases revenue, drives sales rep productivity and increases sales pipeline.

Customers 97

Customers Government Strategize Pipeline 97

Martech

OCTOBER 14, 2024

I am the first generative AI chatbot for marketing technology professionals. Marketing technology stack management: Ensure you have a well-integrated marketing technology stack that aligns with your marketing objectives. Data management and analytics: Prioritize data governance to maintain data quality, integrity and privacy.

Objectives and Key Results 114

Objectives and Key Results Territory Click Through Rate CRM 114