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A marketer’s guide to implementing generative AI

Martech

Shifting from pilot projects to widespread implementation demands a strategic approach. This multidisciplinary team of decision-makers and experts throughout the organization should encourage responsible and effective adoption, focusing on everything from risk management to upskilling talent to building trust.

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Why 2025 is the year for martech optimization, not expansion

Martech

2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. Here’s how to make 2025 the year of smart, strategic martech decisions. Document your data architecture and governance plan Ensure that you have quality data that can be used by the AI solutions you develop or implement.

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What is generative engine optimization (GEO)?

Search Engine Land

Keyword strategy : Both involve the strategic use of keywords to improve discoverability and relevance. This ensures users receive precise and comprehensive answers, attracting and keeping them engaged, which fosters loyalty and trust. Law and government, debate and opinion: Relevant statistics provided valuable insights.

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4 Ways to Build an Effective Center of Excellence

Salesforce

For example, a CoE’s main goal would be to ensure that Salesforce aligns with their company’s strategic objectives, enhances productivity, and continuously evolves and innovates to meet the business’s changing needs. Plus, they’ll be able to deliver more reliable customer service, building trust, satisfaction, and loyalty.

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Smart AI Needs Smarter Data – How Data Governance Delivers Both

Salesforce

Data governance. Data governance for AI helps businesses stay compliant with changing regulations and maintains customer trust. But, when governance is overlooked, it can lead to security breaches , compliance issues, and a loss of customer confidence. These costs further highlight the need for strong data governance.

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Building Strategic Assumptions? Don’t Ignore These 7 Drivers of Change

Smarter With Gartner

Gartner segments key trends and disruptions into seven major categories, so you can begin to build strategic assumptions most relevant for your strategic plans. Ignoring or devaluing non-technology trends will only result in gaps in the strategic planning process because your inputs are incomplete. Trust/Ethics.

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2 important ways to build customer trust and brand equity with data

Martech

Only in this way can brands build trust, and with that, a competitive edge. Brand trust is no longer just a customer demand, it’s an imperative,” said Lisa Campbell, CMO at security and governance company OneTrust at The MarTech Conference. Read next: 3 challenges of building customer trust in a privacy-focused world.

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