Remove Government Remove Technology Remove Territory
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Urban digital transformation: Insights for marketers from global smart cities

Martech

These urban centers are leveraging technology to modernize their infrastructure, preserve their rich histories and rebrand themselves for the future. These cities are doing what every marketer aims to do: Create an engaging narrative of progress and improvement tied to technology. In the United States, similar efforts are underway.

Territory 113
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Improving marketing operations performance: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. Marketing technology stack management: Ensure you have a well-integrated marketing technology stack that aligns with your marketing objectives. Data management and analytics: Prioritize data governance to maintain data quality, integrity and privacy.

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Pipeliner Security: Why AWS?

Sales Pop!

I contracted with the Austrian government to explore open source’s possibilities. Today, we have our production infrastructure running in 4 AWS regions: Toronto, Sydney, Northern Virginia and Frankfurt. This means that data available to one region is not available in others.

Pipeline 241
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How Government Healthcare Can Prevent Global Illness

Salesforce

For all the innovation that happens on the medical side – new treatments and high-tech screening technologies, for example – the health systems underneath them have remained antiquated. The urgency of the moment has forced us to address long-standing problems in health systems technology. Read it now.

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Where are martech vendors finding their revenue? Let’s take a look

Martech

First-generation customer data platforms (CDPs) lacked features like AI and struggled with data governance and with omnichannel applications. And there is almost always some industry sector or geographic region experiencing softness. Where things are going well for Zeta Global There’s a CDP replacement cycle.

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Pipeliner’s Superior Navigation Principles

Sales Pop!

Finding things you already know is easy, especially given today’s navigation technology. The more critical and complex type of navigation is developing the skill for exploring unknown territory. Just look at the different reactions by various governments worldwide. Not Knowing.

CRM 183
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Jumpstart your Buying Committee Map with this Trick!

Heinz Marketing

Business-to-Government sales. I was faced with a new situation, one where a tech company wanted our guidance on how to penetrate state governments’ buying committees. After all, can anyone who isn’t actually working in state government themselves tell you about the roles and responsibilities you’d find there?