Martech

JANUARY 8, 2025

Data governance While data governance may not be the most exciting topic, many have experienced debates over the accuracy of report figures. A strong data governance structure is key to building trust in the numbers shared across the business.

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Government Retail CRM Trust 107

Martech

AUGUST 27, 2024

Clouds are governed by IT or enterprise data teams who need to understand the use case, prioritize resourcing and build functionality that drives cost in their cloud infrastructure. Here’s an example of the same article I wrote here, trusting only AI (even with decent prompting). But the marketing user isn’t typically a cloud user.

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Government SQL Technology Technology 123

Martech

NOVEMBER 4, 2024

However, you must first trust your own consumer data — knowing how, where and by whom it’s collected, stored and used. Once you thoroughly understand how customers interact with your brand, ensure your data governance is set up for success. Retailer audiences offer valuable data for acquiring new customers.

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Government Retail Manufacturing Trust 117

Salesforce

DECEMBER 13, 2024

Data governance. Data governance for AI helps businesses stay compliant with changing regulations and maintains customer trust. But, when governance is overlooked, it can lead to security breaches , compliance issues, and a loss of customer confidence. These costs further highlight the need for strong data governance.

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Government Trust Start-ups Strategize 97

Salesforce

AUGUST 29, 2024

Using Agentforce Agents, access to data is governed by permissions and sharing models. Agentforce Agents use a multilayered approach to enforce guardrails: Einstein Trust Layer : The Einstein Trust Layer enables agents to use LLMs in a trusted way, without compromising company data.

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Trust Represent Price Government 130

Salesforce

MARCH 9, 2022

This is particularly true for our public sector partners who continue to deliver essential services to keep our government running. As a former executive in the federal government, my career focused on modernizing the government’s legacy IT by pushing for secure, modern technologies like cloud computing.

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Government Technology Technology Healthcare 96

Salesforce

MARCH 21, 2022

This shift in consumer-focused application experiences is rapidly driving new expectations with government technology. This puts pressure on government technology to keep up with innovative consumer experiences typical in the private sector. Notably, trust in government increases when digital experiences meet their expectations.

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Government Technology Technology Trust 98

Martech

DECEMBER 12, 2024

Document your data architecture and governance plan Ensure that you have quality data that can be used by the AI solutions you develop or implement. Up to 70% of leaders felt data quality was their biggest challenge when trusting AI with their business success, per Zenhubs recent survey.

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Government Technology Technology B2C 109

Search Engine Land

JULY 29, 2024

This ensures users receive precise and comprehensive answers, attracting and keeping them engaged, which fosters loyalty and trust. The initial excitement surrounding AI in search has settled, and we’re now witnessing a phase where public trust is stabilizing and technologies are reaching maturity. For example, ChatGPT has over 180.5

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Engineering Objectives and Key Results Trust User Experience 131

Martech

JUNE 17, 2024

Trust in business is not quite the same as trust in our personal lives. You’ll never trust Salesforce or HubSpot the way you trust your family or your best friend, and I think the people at those companies would whole-heartedly agree on that point. Consumers trust Google to deliver the right information.

Trust 117

Trust B2B Non-Profits Government 117

Heinz Marketing

JULY 30, 2024

Rebooting damages trust and exhausts tolerance. The fruit of it is a team that trusts the direction and you to make decisions on their behalf. What does governance of AI usage look like and how do we make decisions on it? Iterate, don’t reboot With AI changing as much as it is, leaders tend to want to reboot efforts.

Government 116

Government Trust Presentation Start-ups 116

Martech

JANUARY 30, 2024

Data security is essential for building and preserving customer trust. To build and retain your client’s trust, it’s time to take cybersecurity seriously. This increase in consumer awareness and concern can make it difficult for consumers to trust organizations. When consumers trust a brand, they are more willing to share data.

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Trust Customers Healthcare Teamwork 120

Sales Pop!

OCTOBER 29, 2021

To begin with, a critical factor is trust. Who can we trust today? Trust is a word that is liberally abused, not only by governments but by many others. An example is that you trust someone who claims to be covid-vaccinated, and they’re showing you a stolen vaccine card.

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CRM Pipeline Legal Government 244

Heinz Marketing

AUGUST 21, 2024

Building Trust and Preserving Reputation Trust forms the cornerstone of long-term success in B2B relationships. When companies design AI systems with ethics in mind, they build and maintain this trust by ensuring that AI-driven decisions are fair, transparent, and free from bias.

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B2B Legal Government Healthcare 69

Salesforce

JUNE 26, 2024

In fact, a recent survey found that 92% of analytics and IT decision makers say trusted data is needed more than ever before. That’s where your data governance solution comes in. With data governance, your company can confidently build and use AI solutions your customers will trust. Let’s start with the basics.

Government 59

Government Trust Legal Retail 59

Salesforce

OCTOBER 29, 2024

A CoE helps organizations transform how they work by establishing governance, building internal capabilities, and creating a culture of continuous improvement. This involves three components: Define roles: Set your team up for success by providing clear expectations for your new governance framework and outlining each person’s role.

Government 64

Government Objectives and Key Results Teamwork Strategize 64

Salesforce

MARCH 3, 2022

The majority of Americans agree public health agencies and public health information are vital to the health of the nation, yet only 41% trust local and state health departments. This erosion of trust is quickly becoming a thorn in the side of community well-being. Global Trust Imperative Report,” BCG + Salesforce Research, 2021.

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Trust Government Healthcare Appointment 98

Martech

AUGUST 30, 2022

Only in this way can brands build trust, and with that, a competitive edge. Brand trust is no longer just a customer demand, it’s an imperative,” said Lisa Campbell, CMO at security and governance company OneTrust at The MarTech Conference. Read next: 3 challenges of building customer trust in a privacy-focused world.

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Trust Customers Government Strategize 113

Salesforce

JULY 12, 2023

There was a trust gap. Fast forward to today, and trust is at the heart of how widely and successfully businesses and customers will embrace the emergence of generative AI. But as more and more leaders are realizing, it’s that very work that will make the difference in whether people trust your AI.

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Trust E-commerce Government Customers 98

Martech

JULY 12, 2024

In addition to setting clear KPIs, it’s critical from the start of any change in process or tools that you establish strong data governance and ownership in your organization and secure buy-in from end users across business and tech teams.

Campaign 101

Campaign Appointment Government Legal 101

Martech

AUGUST 12, 2024

Data quality and governance: Ensure the data collected is accurate, up-to-date, and compliant with regulations (e.g., This builds trust and enhances the quality of insights derived from the data. Centralized customer data management Unified customer profiles: A CDP aggregates data from various sources (e.g.,

Customers 111

Customers A/B testing B2C Cross-sell 111

Search Engine Land

MARCH 28, 2023

Google is making two new updates to its Government documents and official services policy. Additionally, compliance with the policy demonstrates that advertisers and brands operate responsibly and professionally, which is crucial for building trust with consumers. Why we care. The new changes. The new policy. ” Good to know.

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Government Service Territory Promote 74

Salesforce

JANUARY 15, 2025

Regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) aim to address these challenges, forcing businesses to balance innovation, trust, and compliance. To successfully implement effective data masking for testing or privacy, start with Salesforces data masking tools.

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Government Legal Technique Healthcare 92

Salesforce

AUGUST 31, 2022

With trust in government and the media gradually eroding , business leaders have a vacuum to fill. But record turnover — 88% of executives report higher than normal turnover , according to PwC — suggests there may be more work to be done to build trust in the workplace. What you can do in an hour. Be curious. Be empathetic.

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Trust Construction Government Technology 98

Search Engine Land

JULY 12, 2024

This was a long, arduous process that included a lot of back and forth with government office workers. It can specifically harm your ability to get a new job or lead to potential customers doubting your morals and not trusting your business. That is no longer the case. All that simply because of some unpaid parking tickets?

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Legal Government Follow-up Process 72

Salesforce

JANUARY 31, 2022

You probably know how to build trust with your stakeholders, but do you know how to measure and quantify it? Most business leaders would agree that trust in all its forms — physical, digital, emotional, financial, and ethical — is critical, and would give themselves high marks across those dimensions. Quantify trust.

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Trust Strategize Drivers/motivators Appointment 98

Salesforce

JULY 6, 2022

The job of every leader is to build and maintain trust with their teams, customers, and other stakeholders. In a global trust crisis , this is harder and more important than ever. Although the problem of vanishing trust in leaders and institutions is systemic, individual leaders have the power to create immediate change.

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Trust Drivers/motivators Intrinsic Government 98

Salesforce

OCTOBER 2, 2024

But, if AI tools are compromised, attackers could gain access to protected consumer information, requiring companies to disclose data breaches and damaging consumer trust. Standardization According to the SBE Council survey, 85% of SMBs believe that the government must balance regulation and innovation in AI.

Customer Relationship Management 122

Customer Relationship Management Education CRM Relationship Management 122

Sales Hacker

NOVEMBER 22, 2024

HG Insights has been writing market reports for years as the pioneer of tech adoption and market insights and is trusted by GTM leaders at the likes of Snowflake Five9 and Google Cloud to improve GTM efficiency. Governance matters : Form committees to evaluate AI tools and create clear guidelines for their use.

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GTM Sales Represent Government 107

Martech

MARCH 18, 2025

Traditional web creative that appeals to people will be superseded by the ability to elevate and prioritize high-trust content for bots. Community and peer-validated selling Buyers will trust verified peer insights over vendor-driven messaging. Traditional SEO tactics will be useless as AI filters out marketing fluff. What replaces it?

GTM 84

GTM B2B Education Consult 84

Sales Pop!

APRIL 18, 2024

This synergy is evident in various applications, including supply chain management, healthcare, finance, and governance. Governance: Blockchain enhances transparency and trust in governance systems by enabling secure voting mechanisms and immutable record-keeping.

Technology 130

Technology Technology Healthcare Government 130

Salesforce

JANUARY 13, 2025

Additionally, customer trust is closely tied to how data is utilized; 71% of customers are more likely to trust companies that clearly communicate their data usage practices. Establish a data governance framework Like any successful project, enhancing data quality starts with a well-structured plan.

Government 52

Government Objectives and Key Results Drivers/motivators Legal 52

Martech

SEPTEMBER 23, 2024

It encourages rapid innovation and adoption but also poses compliance and governance risks. The open model works best when experimentation is encouraged within set boundaries, relying on trust and the guideline: “Don’t do stupid things.” This allows for consistent governance, streamlined processes and a unified strategy.

Minimum Viable Product 63

Minimum Viable Product Legal Government Technology 63

Smarter With Gartner

JULY 13, 2021

Download Roadmap: Data and Analytics Governance. This enables the organization to make the right business decisions to achieve the desired business objectives based on trusted quality data. They can be customized to meet the specific needs of a business and it shows how much trust you can put in your data.

Government 140

Government Objectives and Key Results Trust Education 140

Sales Pop!

SEPTEMBER 29, 2023

From the Top Unfortunately, the example set by people at the top—namely, the government—is without shame or regret. In the long run, this practice will ruin the consumer’s trust. When the consumer can no longer trust in business, or even in the dollar, we have a very hurtful situation. They’re corrupt.

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Sales Sports Government Follow-up 221

Sales Pop!

MARCH 21, 2022

The Trust Character of Trade. The traders trusted the people they were trading with, and most importantly, the people trusted the traders. The quality of trust was ever-present, trust that people would receive what they were trading or paying for in equal measure. When ethics is present, then trust will be also.

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Government Contract Sales Trust 130

Salesforce

MARCH 12, 2025

In this blog: Financial services enters the agentic AI era How AI agents help you serve customers more effectively More AI in financial services statistics: Building trust between customers and digital labor Take your FSI to the next level with agentic AI Discover Agentforce Agentforce provides always-on support to employees or customers.

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Service Represent Government Trust 55