Martech

APRIL 9, 2025

HubSpots co-founder and CTO Dharmesh Shah says were at an inflection point where AI skills are essential for marketing career growth and acceleration. However, the real game-changer for go-to-market (GTM) strategies is process-driven automation. AI proficiency is becoming a critical differentiator for marketers. Similarly, Monica.ai

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GTM Strategic planning Strategize B2B 119

Sales Hacker

MARCH 21, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. PLG and SLG arent competitors, theyre partners in growth. Many make this shift reactively rather than strategically.

Growth 81

Growth GTM Product Government 81

Sales Hacker

NOVEMBER 15, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams. Read the free and ungated report.

GTM 113

GTM Cold Call Strategic partnership Follow-up 113

SaaStr

APRIL 6, 2025

A little ways back Databricks VP of Sales Heather Akuiyibo joined SaaStr to share unexpected things that work well at Databricks GTM organization as well as some things that havent worked as well. For a company targeting 100% year-over-year growth, this focus makes perfect sensebut it required data to validate.

Growth 80

Growth Territory Teamwork Cross-sell 80

Martech

SEPTEMBER 20, 2024

.” Jason’s mission is clear: Lead the company through the final stage of go-to-market maturity, platform-market fit, where integrated solutions drive customer value and position the company for long-term growth. Source: GTM Partners, 3Ps GTM Maturity Model It’s not just about selling more products.

GTM 109

GTM Product Cross-sell Profit margin 109

Sales Hacker

OCTOBER 11, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. Over the last decade, he has worked with countless sales organizations to help them scale from startup to high-growth machines.

GTM 117

GTM X-functional Pipeline Construction 117

SaaStr

NOVEMBER 8, 2024

How Clay approaches GTM itself and how they’ve realized their level of success in such a short amount of time. The Evolution of AI in Go-To-Market Systems Clay’s mission is to help quickly turn any idea for growth into reality. They’re a creative approach to GTM. So let’s dive in. That’s the next 12 months.

GTM 109

GTM Growth Campaign Cold Call 109

Sales Hacker

MARCH 8, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. If so, you know that we’ve been nerding out on ecosystem-led growth (ELG) for quite a while now. The smartest companies are embracing Ecosystem-Led Growth, or ELG. Let’s get into it.

GTM 124

GTM Growth Referrals Cross-sell 124

Martech

JULY 17, 2024

Despite rapid growth, her team of eight now faces the challenge of achieving more with less due to recent layoffs. As Emma’s company navigates from problem-market fit to product-market fit, understanding the differences between marketing and go-to-market (GTM) strategy becomes vital.

GTM 101

GTM Product Strategize Drivers/motivators 101

SaaStr

MARCH 23, 2025

What makes this growth story particularly fascinating is how quickly their go-to-market (GTM) organization scaled from just 3 people to 75 in less than a year. The 5 Key Elements of Codeium’s GTM Scaling Playbook 1. The first GTM hires are your most important Your initial sales team sets the culture and performance bar.

GTM 97

GTM Territory Pipeline Growth 97

Sales Hacker

AUGUST 13, 2024

Prior to her role at Iterable, Adriana held influential senior leadership positions at Tableau, where she significantly contributed to the company’s remarkable growth from $250 million to over $1 billion, culminating in the successful Salesforce acquisition.

GTM 123

GTM Growth B2C B2B 123

Sales Hacker

SEPTEMBER 3, 2024

Personal growth lessons on reframing your relationship with drive and ambition. This Salesforce-native suite of sales solutions empowers seller productivity, streamlines workflows, and uncovers hidden opportunities – all leading to significant revenue growth – learn more. Brought to you by Vanta.

GTM 125

GTM Growth Price Go To Market 125

Partners in Excellence

AUGUST 27, 2024

There are never ending, and important discussions, about our Go To Market (GTM) strategies. We talk about organizational structures and functions involved in our GTM implementation. We talk about metrics we leverage to understand performance, and goals driven to scale growth. The discussions about our GTM strategies are endless.

GTM 139

GTM Customers Finance Territory 139

Sales Hacker

NOVEMBER 29, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams. Read the free and ungated report.

GTM 113

GTM Real Estate Represent Territory 113

Sales Hacker

MARCH 12, 2024

Bob Moore is Co-Founder and CEO of Crossbeam, an Ecosystem-Led Growth (ELG) platform that helps companies use their partner ecosystems to generate leads, close deals, and grow faster. Discussed in this Episode: Ecosystem-led growth is about leveraging partnerships to make your go-to-market teams more successful. The story of a $2.6

GTM 124

GTM Growth Strategic partnership Pipeline 124

Martech

NOVEMBER 27, 2024

Go-to-market (GTM) teams play a key role in delivering value to their organizations. However, this doesn’t mean organizations should focus only on GTM AI strategy. They need a broader, organization-wide strategy with a GTM application. Cognitive psychology shows how people interact with AI.

GTM 113

GTM Teamwork Technology Technology 113

Sales Hacker

JANUARY 24, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. The 4 key considerations for aligning product and GTM strategy to drive growth 1. acquisition by Adobe.

GTM 103

GTM Cross-sell Finance Price 103

Martech

SEPTEMBER 5, 2024

Demos, for example, are typically the gateway to a traditional sales-led GTM strategy. However, an increasing number of small and mid-market B2B SaaS vendors are trying product-led growth (PLG) and product-led marketing (PLM). Each puts the product at the forefront of the experience but in slightly different ways. Processing.

B2B 122

B2B Non-Profits CTR Click Through Rate 122

SaaStr

OCTOBER 25, 2024

The GTM survey shows a 10% increase in sales-qualified conversions and a 40% increase in sales-qualified conversions for the top third of these businesses. This survey shows no noticeable impact on overall growth rate change as a function of using AI, all the respondents were effectively identical. #7: ’ The answer was no.

Go To Market 132

Go To Market Quota GTM Price 132

SaaStr

NOVEMBER 20, 2024

A New GTM Mental Model for AI Products That feedback told GitHub that people who weren’t using the GitHub platform still wanted to use Copilot for Business. You have to listen on the product front and the GTM front. Ship to learn Embrace a growth mindset Their core ethos is being iterative and a little uncomfortable.

Product 104

Product GTM Legal Launch 104

Sales Hacker

OCTOBER 1, 2024

Balancing product-led growth with an enterprise sales motion. Leveraging customer stories as a powerful growth lever. Lessons learned from LiveRamp’s explosive growth and acquisition by Acxiom. 7:40) The transition from purely product-led growth to supporting an enterprise sales motion. (11:52) Why HG Insights?

GTM 116

GTM Growth Customers Account management 116

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. SDR hiring is declining, while AE hiring remains steady and shows gradual growth. Details below – let’s get into it.

GTM 125

GTM Sales Growth Represent 125

SaaStr

AUGUST 15, 2024

Robbie O’Connor, the GM EMEA at Notion and the first European hire at Asana and Dropbox takes the stage at SaaStr Europa to talk about the building blocks required to scale GTM teams and operations. Unlike product-led or sales-led growth, Notion is focused on community-led growth. Listen to your customers.

GTM 124

GTM Objectives and Key Results Strategic planning Growth 124

Sales Hacker

SEPTEMBER 25, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. As demand generation and ABM converge, it’s clear that B2B marketing is entering a new era of account-based GTM strategies.

GTM 112

GTM Represent Growth Contract 112

Sales Hacker

JUNE 12, 2024

The GTM Podcast Features conversations with well-known tech executive, VC, and founders – the expert operators in the trenches who have been there, done that’ to build some of the fastest-growing software companies.

GTM 125

GTM Engineering Growth Cross-sell 125

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. And then along the way. 00:07:00] Um, why make that shift?

GTM 78

GTM X-functional Start-ups Campaign 78

Sales Hacker

FEBRUARY 13, 2024

The critical role that data plays in tailoring sales approaches, and how certain companies have successfully implemented these strategies to achieve remarkable growth. The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

GTM 120

GTM Go To Market Sales Pipeline 120

Sales Hacker

FEBRUARY 5, 2024

Andy co-Chairs the CMO group for Pavilion (6000+ GTM leaders) and is active in several marketing communities. Currently, he operates his own consultancy helping leaders with marketing strategy and AI in GTM. He’s also a proud alum of Michigan and Northwestern.

GTM 121

GTM Finance CRM Go To Market 121

Sales Hacker

DECEMBER 10, 2024

Martin attributes this extended timeline partly to early missteps but also to the inherent challenges of this growth phase. Preparing for the next stage: $10M to $20M ARR As Levelset approached the $10 million ARR milestone, the COVID-19 pandemic struck, forcing the company to reevaluate its growth strategy.

GTM 111

GTM Construction Quota Growth 111

Iannarino

APRIL 1, 2023

As B2B sales organizations continue to reorganize their go-to-market (GTM) sales teams, there is a convergence into revenue teams. To drive sales growth it’s more important than ever to understand how to build a successful sales team. More resources are used to pursue large clients. The following strategies can help.

B2B 274

B2B GTM Sales Clients 274

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Price and product are only two of many operational GTM levers.

GTM 130

GTM Market share Growth Technology 130

Sales Hacker

MAY 7, 2024

Noah Marks is a transformative growth leader focused on building GTM engines and scaling organizations for sustainable growth. The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

GTM 125

GTM B2B Growth Strategize 125

Sales Hacker

NOVEMBER 14, 2023

What you will learn The importance of leveraging your connections Strategically pulling in every sales team within your org to orchestrate deals How to hire the best AE’s for your company How to be an effective storyteller Optimizing different parts of your funnel in order to extract incremental dollars Highlights (2:57) Sean Marshall’s success attributor (..)

GTM 124

GTM Growth Referrals Contract 124

Sales Hacker

MAY 14, 2024

Holly Chen is the Managing Partner of ExponentialX, a Marketing and Growth Advisory Collective for high-growth SaaS startups, advising companies like Miro, Loom, ServiceNow, Appsflyer in their growth journeys. She was the Head of Growth at Google Store and Global Head of Google B2B Websites. Kearny and the UN.

GTM 125

GTM Price Customers B2C 125

Sales Hacker

SEPTEMBER 17, 2024

He is also a Partner and MarTech Teacher at Reforge, as well as a MarTech Advisor and GTM Investor at HBE Ventures. With a background leading marketing technology teams at high-growth startups like Ramp, Branch, and mParticle, Austin brings a wealth of expertise on the evolving MarTech and RevTech landscape.

GTM 125

GTM Contract CRM Technology 125

SaaStr

MAY 28, 2024

If you’ve read SaaStr or have been around for the last decade, you might be familiar with some of the repeated GTM mistakes founders tend to make, but the world of hiring, people, scaling, and workplace expectations are significantly different today than they were before March 2020. But growth has to be north of 30. Jason asks.

GTM 122

GTM Pipeline Growth Quota 122

Heinz Marketing

NOVEMBER 23, 2023

For professionals in B2B marketing and sales, integrating digital aspects into Go-To-Market (GTM) strategies is not just beneficial but essential. This post aims to dissect how digital transformation is reshaping GTM approaches, highlighting the benefits, challenges, and practical strategies for B2B professionals.

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GTM B2B Technology Technology 128