Sales Hacker

MARCH 21, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. PLG and SLG arent competitors, theyre partners in growth. Many make this shift reactively rather than strategically.

Growth 79

Growth GTM Product Government 79

Sales Hacker

OCTOBER 11, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. Over the last decade, he has worked with countless sales organizations to help them scale from startup to high-growth machines.

GTM 115

GTM X-functional Pipeline Construction 115

Sales Hacker

MARCH 8, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. You may have heard about a free tool that GTMnow and GTMfund launched with Cabal two weeks ago, called Warm Intro Navigator. The smartest companies are embracing Ecosystem-Led Growth, or ELG.

GTM 122

GTM Growth Referrals Cross-sell 122

SaaStr

NOVEMBER 8, 2024

How Clay approaches GTM itself and how they’ve realized their level of success in such a short amount of time. The Evolution of AI in Go-To-Market Systems Clay’s mission is to help quickly turn any idea for growth into reality. They’re a creative approach to GTM. So let’s dive in. That’s the next 12 months.

GTM 108

GTM Growth Campaign Cold Call 108

SaaStr

NOVEMBER 20, 2024

With 90% of the Fortune 100 on GitHub and 40% of its $2B revenue coming from AI products, these real-world examples will also help you launch an AI-powered product at scale. Since its launch less than 5 years ago, Copilot has grown to 77,000 organizations using and almost 2 million users.

Product 104

Product GTM Legal Launch 104

Sales Hacker

NOVEMBER 29, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams. Read the free and ungated report.

GTM 112

GTM Real Estate Represent Territory 112

SaaStr

MARCH 16, 2025

Prior to Datadog, Alex held leadership positions at several high-growth SaaS companies and has a proven track record of building marketing engines that deliver consistent, measurable growth. He came to SaaStr Annual to share his top learnings scaling Datadog’s GTM. The problem?

Negotiate 95

Negotiate GTM Campaign Growth 95

Sales Hacker

SEPTEMBER 25, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. It was launched back in 2016, which given the rapid pace of go-to-market innovation, is becoming obsolete.

GTM 110

GTM Represent Growth Go To Market 110

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. And then along the way. 00:07:00] Um, why make that shift?

GTM 76

GTM X-functional Start-ups Campaign 76

Sales Hacker

FEBRUARY 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jordan Crawford is an AI innovator, the Founder of Blueprint, and one of the top go-to-market engineers working today. com slash GTM. Scott Barker: And welcome back to the GTM podcast. the tools don’t make the difference.

GTM 85

GTM Pitch Up-sell Start-ups 85

Sales Hacker

MARCH 30, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMfund hosted an inaugural event called The GTM Workshop x Founders this week (some photos here ).

Cold Call 71

Cold Call GTM Objection handling Sales 71

Sales Hacker

DECEMBER 8, 2023

Likewise, the new products you launch do not determine your success. Instead, how you launch them into the market is a huge factor in success. On the menu: less ‘obvious’ tactical tips on how these experts have aced the art of nailing a product launch – from pre-launch, to launch-day, to post-launch.

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Launch Product GTM Technology 125

Sales Hacker

SEPTEMBER 24, 2024

He launched RB2B in March of 2024 to help SaaS companies identify anonymous website visitors and see their LinkedIn profiles in Slack for free! The power of a founder’s personal brand and thought leadership to drive growth, especially in the early stages. Adam Robinson is the Founder/CEO of Retention.com and RB2B.

GTM 77

GTM Growth Launch B2B 77

Sales Hacker

JANUARY 19, 2024

The noisier it gets, the more challenging organic growth becomes. There are tons of ‘hacks’ you can do for social growth, but we always look longterm. 3 Things from Sam’s Playbook for LinkedIn Growth Sam McKenna , Founder at #samsales shares 3 aspects of her playbook 1. Play longterm games with longterm people”.

Growth 122

Growth GTM CRM Launch 122

Sales Hacker

MARCH 19, 2024

She has a proven track record for launching products in new markets and helping companies move up to the Enterprise. The smartest companies are embracing Ecosystem-Led Growth, or ELG. A highly curated group of 200 GTM leaders, 85% director level and above across Sales, Marketing, and Partnerships.

GTM 116

GTM Management Consulting Growth Pipeline 116

Partners in Excellence

DECEMBER 31, 2024

” It’s a very customer centric approach in launching new products. We have endless metrics around every aspect of our GTM performance. We thought we might be losing revenue growth opportunities by being too restrictive. I won’t go through the endless list of things we measure, you know them better than I.

Minimum Viable Product 127

Minimum Viable Product Pipeline GTM Drivers/motivators 127

Sales Hacker

FEBRUARY 7, 2018

In this blueprint, we provide insight into where growth comes from and how to structure your sales approach to capture that growth. Traditional Sales Growth vs SaaS Sales Growth. Historically, growth of a sales team was based on the revenue starting with $0M on day 1 of the year. SaaS Growth Rate.

Growth 100

Growth GTM SQL Strategic partnership 100

SaaStr

JANUARY 22, 2021

What does it mean to make your product the star in your SaaS growth strategy? Ciara Peter (Gainsight VP of Product & Design) and Mickey Alon (CTO & Founder of Gainsight PX) share their practical tips for product leaders looking to achieve business growth. Product-Led Growth: The Disruptive GTM Strategy.

Growth 112

Growth Product GTM User Experience 112

SaaStr

MAY 25, 2024

Lesson #1: Invest In Customer Support Early Cloudinary strongly believes that customer success and support are enablers of PLG growth and aren’t just a cost center. Lesson #3: Treat PLG and Sales Motions as a Continuum If you fast forward a few years from launch, Cloudinary found that customers on a self-service plan started to expand.

Growth 123

Growth GTM Product Consult 123

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Everything from hiring on the GTM side to layering in a sales-led motion into PLG. At the same time?

Go To Market 125

Go To Market Growth GTM Product 125

SaaStr

JULY 5, 2024

What are the biggest GTM mistakes founders make? GTM Mistake #1: A VP of Sales That Can’t Sell or Demo the Product Mistake number one has always been an issue, and it’s the number one reason startups struggle in today’s world. GTM Mistake #3: Stepping Out Of Sales Founders often want to step out of sales after hiring a GTM team.

GTM 82

GTM Cross-sell X-functional Pipeline 82

SaaStr

SEPTEMBER 27, 2024

At this year’s SaaStr Annual, Rippling’s CRO, Matt Plank, chats with Sam Blond, host of the SaaStr CRO Confidential and former CRO at Brex, about Rippling’s top 3 growth tactics, which have led to the Rippling becoming a $14B company with several hundred million of ARR. From there, inbound SDRs would engage them.

Growth 127

Growth Quota Account management Cold Call 127

Highspot

JANUARY 23, 2025

Key Takeaways Companies investing in GTM strategies report a 70% increase in closing rates and up to 5x business growth by communicating value. Skipping GTM planning can lead to disastrous results, like misaligned teams, wasted resources, and failed launches, as seen in notable product flops.

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

SaaStr

NOVEMBER 28, 2022

These two departments are a SaaS company’s most important; without their alignment, there is no growth or scale. is an adaptive system, and companies focus on strategies to help them achieve 10x growth. Common SaaS strategies for 10x growth. The secret to aligning GTM & finance teams. New service offerings.

Finance 98

Finance GTM Government Territory 98

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. Growth: A sharp increase in users and sales.

Launch 96

Launch Product Non-Profits GTM 96

Sales Hacker

FEBRUARY 14, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. One of our differentiators is go-to-market (GTM) support, so we offered that edge to investors in our pipeline.

GTM 79

GTM Sell Pipeline Networking 79

Sales Hacker

SEPTEMBER 13, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. Ensure their compensation and career growth reflect their contribution. is one of the fastest-growing companies in SaaS, with 9x ARR growth since 2021 and currently valued at $1.6

GTM 119

GTM Pipeline Finance Growth 119

Sales Hacker

AUGUST 18, 2023

The Sales Hacker Newsletter has now merged with The GTM Newsletter to make one of the largest newsletters in the space. Thanks for reading The GTM Newsletter! You can’t ctrl-c / ctrl-v a GTM motion). It’s official. Anyway, let’s get into it. Subscribe for free to receive new posts and support my work.

GTM 90

GTM Up-sell Price Start-ups 90

Sales Hacker

OCTOBER 4, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. Don’t wait for the perfect product launch to start generating demand. Too many founders spend months perfecting every detail, only to launch into a void of silence.

GTM 111

GTM Launch Education Account management 111

Sales Hacker

SEPTEMBER 27, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. Segmenting partners allows you to maximize both short-term impact and long-term growth. They beat out launches from huge companies like Meta, Spotify, and more.

GTM 112

GTM Strategize Launch Pipeline 112

Highspot

FEBRUARY 20, 2025

By aligning go-to-market (GTM) teams under one shared knowledge base, you equip each functionsales, marketing, customer support, and others to seamlessly collaborate, maintain a consistent brand voice, and deliver outstanding customer experiences. Armed with this knowledge, teams can drive GTM success.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

SaaStr

JULY 20, 2024

It’s essential to take a step back, slow down in terms of consecutive hiring, and ensure you’re working with third-party providers to find the right talent, especially on the GTM and technical side. Aligning and Scaling the GTM Engine One of the core functions when hiring talent is engineering, product, and design. How do you do that?

GTM 118

GTM X-functional Engineering Referrals 118

Sales Hacker

DECEMBER 13, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. For product-led growth (PLG) or smaller deal sizes, the benefits may diminish. Lets get into it.

GTM 108

GTM Customers Sales Growth 108

SaaStr

AUGUST 2, 2024

If we go back a few years, when PLG was launched in the market, everyone went wild. You want to double down on your growth, so the next logical step is to build an Enterprise team, right? Symptoms of the PLG Trap You’ve experienced the hockey stick effect, and then growth stagnates. No wonder it was so attractive.

GTM 112

GTM B2C Growth Sales 112

Sales Hacker

DECEMBER 15, 2023

The adoption of an ecosystem-led approach to growth is integrating into the go-to-market environment as an entire motion. Today, we’ll look at how ecosystem-led growth specifically manifests in marketing. Taking an ecosystem-led approach has become the standard for all new integration launches at RollWorks. All aboard!

GTM 123

GTM Growth Campaign B2B 123

Sales Hacker

OCTOBER 13, 2023

Thanks for reading The GTM Newsletter! GTM is evolving. There’s a necessity behind re-strategizing go-to-market: 54% of GTM leaders report missing monthly revenue targets and 41% reported missing demand generation targets [source: Pavilion Pulse, Average in Q2 2023]. See more top GTM jobs here. Efficiency.

GTM 125

GTM UX Go To Market CRM 125

Sales Hacker

NOVEMBER 10, 2023

Wes Yee (Head of Growth at Flex ) provides examples: If they mention a recent trip to NYC – send them Levain cookies. This is something that strong operators such as Farlan Dowell (GTM / Sales Coach / Advisor) suggest. million Seed round along with the launch of their all-in-one Inbound Leads Platform Check them out!

GTM 125

GTM Intrinsic Customers Contract 125