SaaStr

FEBRUARY 12, 2022

Lapeyre shares advice on how to use data to acquire more customers and increase ARR. . When you are starting to search for new customers, you need a direction to focus your GTM efforts. Lapeyre believes that you should consider your strategy as a growth engine. Build a new growth channel with satisfied customers.

Customers 98

Customers GTM Referrals Growth 98

SaaStr

MAY 30, 2024

Former Head of PLG and founder and CEO of Clinch, Uday Chakravarthi, shares insights into how to do just that. With a PLG-heavy background, first working at Microsoft Azure and again with Atlassian, the PLG pioneers, he gives insights into leveraging PLG for the growth of your organization. It’s a growth model and GTM strategy.

Cross-sell 118

Cross-sell Customers Pitch Drivers/motivators 118

SaaStr

FEBRUARY 1, 2024

As companies scale, they evolve, so how should marketing evolve accordingly to add maximum value? Kady Srinivasan , CMO of Lightspeed Commerce, has been through every stage of marketing growth at companies like DropBox, Owlet, Klaviyo, and now Lightspeed Commerce. What are the current growth levers that can scale?

GTM 108

GTM Growth Education Commission 108

SaaStr

OCTOBER 8, 2024

Winning 100% Market Share Loren wants 100% market share for pizza shops. Loren considers Slice early, a growth startup company at $100M. The driver of the business is still growth. The whole basket of metrics matters, but growth is the North Star. Sales and marketing and GTM aren’t magic.

Sell 109

Sell E-commerce Drivers/motivators Growth 109

SaaStr

APRIL 26, 2022

What I care much more about is growth rate –– that’s [sales and marketing leaders’] DNA. We want to grow revenue; we want to grow market share; we want to deepen wallet share. Your market model will guide your leadership model. Tip Ten: Use GTM Accurately. That’s what gets us motivated.”.

GTM 97

GTM Networking Strategize Growth 97

ConversionXL

JANUARY 18, 2022

It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Product marketers own a variety of marketing responsibilities, which can be roughly divided into two broad categories: pre-launch and post-launch.

Product 110

Product GTM Construction Launch 110

ConversionXL

JUNE 25, 2021

We’ll also share when to transition to the growth stage in the product lifecycle so you can drive conversions and revenue off your momentum. Growth: A sharp increase in users and sales. You’re adding new product features and looking to capture more market share from your competitors.

Launch 96

Launch Product Non-Profits GTM 96

Highspot

FEBRUARY 1, 2024

Enablement technology has become essential At the outset of 2024, it is clear that enablement technology , like the talented, vital enablement teams who use it, has become an essential part of every successful business’ go-to-market strategy. in 2022, after growth of 19.7% in 2022, after growth of 19.7%

Customers 64

Customers GTM Account management Government 64

Highspot

OCTOBER 23, 2023

Boost Sales and Revenue Revenue growth is often the most tangible outcome of a successful product launch. When executed effectively, it can lead to a significant uptick in sales, expanding the business’s market share and revenue streams. It contributes to more than 25% of overall income and profits.

Launch 59

Launch Negotiate Product GTM 59

Highspot

AUGUST 18, 2024

Developed by Winning by Design, the SPICED framework is a five-step sales methodology that helps go-to-market (GTM) teams diagnose customer needs, recommend a compelling solution, and maintain strong, lasting relationships. It also ensures that GTM teams cover all the crucial details needed for a successful sale.

GTM 52

GTM Retail Drivers/motivators Contract 52

Heinz Marketing

FEBRUARY 5, 2025

By Maria Geokezas , Chief Operating Officer at Heinz Marketing Looking Back: The Growth-at-All-Costs Era Just two years ago, the B2B market was fueled by a growth at all costs mentality. Build a Predictable Pipeline Predictability is at the heart of efficient growth. However, cracks in this model started to appear.

Growth 76

Growth B2B GTM Pipeline 76

Martech

JANUARY 29, 2025

It fundamentally evolves how teams invest in go-to-market (GTM) strategies, enabling more intelligent, more confident decisions that drive measurable outcomes. While genAI finds patterns and correlations in data, causal AI goes much further by: Identifying cause-and-effect relationships across marketing and GTM efforts.

GTM 103

GTM Drivers/motivators Start-ups B2B 103

SaaStr

JANUARY 29, 2025

All Growth Today in $100k+ Customers Procore serves stakeholders of all sizes — but the net new revenue growth is in $100k+ customers. Moving From Global GTM Operations to Region-Specific Ones Interesting this was called out, that generalist AEs and a matrix org led to too much of a U.S.-focus For 80%+ market share.

Non-Profits 110

Non-Profits GTM Construction Territory 110