Sales Hacker

MARCH 8, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. If so, you know that we’ve been nerding out on ecosystem-led growth (ELG) for quite a while now. The smartest companies are embracing Ecosystem-Led Growth, or ELG. Let’s get into it.

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GTM Growth Referrals Cross-sell 122

Sales Hacker

NOVEMBER 29, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams. Read the free and ungated report.

GTM 112

GTM Real Estate Represent Territory 112

SaaStr

NOVEMBER 20, 2024

A New GTM Mental Model for AI Products That feedback told GitHub that people who weren’t using the GitHub platform still wanted to use Copilot for Business. You have to listen on the product front and the GTM front. Ship to learn Embrace a growth mindset Their core ethos is being iterative and a little uncomfortable.

Product 103

Product GTM Legal Launch 103

Sales Hacker

FEBRUARY 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jordan Crawford is an AI innovator, the Founder of Blueprint, and one of the top go-to-market engineers working today. com slash GTM. Scott Barker: And welcome back to the GTM podcast. the tools don’t make the difference.

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GTM Pitch Up-sell Start-ups 85

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Price and product are only two of many operational GTM levers.

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GTM Market share Growth Technology 127

Martech

NOVEMBER 21, 2024

It’s a C-suite perspective that’s not limited to GTM. That’s why our finance team is leading a combined effort to learn how to understand, forecast, prove and optimize our GTM efforts. If we are able to spend it with much better effectiveness and leverage, the swing in our opportunity cost could be a lot more than 2X.”

GTM 102

GTM Drivers/motivators Legal Finance 102

SaaStr

AUGUST 26, 2024

And one our top requests for 2024 was to add additional ways to network at this year’s Annual. So To help facilitate additional networking, conversations, and community, we’ve added not one, but FOUR brand new micro-events within the event to SaaStr annual this year, PLUS new features to Braindates , The Big Party and Meet a VC.

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Networking GTM X-functional Finance 114

Sales Hacker

NOVEMBER 21, 2023

28:54) Leveraging a network of decision making, rather than a hierarchy of decision making. (31:37) 38:41) First things Wisely did to accelerate growth once product-market fit was found (47:05) One thing revenue leaders believe to be true that Mike things is bull$. (51:49) 6:33) Mike’s entrepreneurial journey. (9:46)

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GTM Sell Networking Go To Market 125

Sales Hacker

MARCH 26, 2024

By focusing on human first community building, content marketing, live events and creative activations, they developed a new playbook for B2B marketing that built the Gainsight brand and fueled the company’s growth from $0 to $100M+ ARR, and eventual acquisition by Vista Equity at a $1.1B For more information, head over to withsynch.com.

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GTM Pipeline B2B Go To Market 120

Sales Hacker

MARCH 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. Which skills will matter most in an agent-first world (hint: think like a GM or growth hacker). GTM 139 Episode Transcript Scott Barker: Hello, and welcome back to the GTM podcast.

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GTM X-functional Start-ups Relationship building 69

Sales Hacker

FEBRUARY 14, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. One of our differentiators is go-to-market (GTM) support, so we offered that edge to investors in our pipeline.

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GTM Sell Pipeline Networking 79

Sales Hacker

DECEMBER 12, 2023

Why your network is your net worth and tactics for navigating business with this philosophy. If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever. Advice for posting on LinkedIn consistently.

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GTM Finance Networking Growth 110

Veloxy

FEBRUARY 15, 2024

These podcasts cover a diverse range of sales topics, including mastering the sales funnel, customer relationship building, sales psychology, leadership, personal growth, and the latest sales trends and innovations. Real Sales Talk is an excellent resource for individuals seeking modern techniques and business growth tips.

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Gaming Sell GTM Technique 233

Martech

NOVEMBER 21, 2024

It’s a C-suite perspective that’s not limited to GTM. That’s why our finance team is leading a combined effort to learn how to understand, forecast, prove and optimize our GTM efforts. If we are able to spend it with much better effectiveness and leverage, the swing in our opportunity cost could be a lot more than 2X.”

GTM 90

GTM Drivers/motivators Legal Finance 90

Sales Hacker

JUNE 14, 2021

They take their eyes off the end goal, which should be revenue growth. How much are we expanding our LinkedIn networks with target accounts? This is why: Sales and marketing teams are getting account-based awareness vs. account-based revenue growth. ABM Example 3: How ABM was used to create margin growth with Sephora.

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GTM E-commerce B2B Profit margin 112

Sales Hacker

JULY 23, 2024

While at ServiceNow, he built and led a team of 230 people across the globe, during thecompany’s growth from from $1 billion to over $4 billion in revenue. Prior to ServiceNow, Ralph was the VP of Field Operations at Achievers (acquired by Blackhawk Network) and the Manager of Sales Development at InsideView (acquired by DemandBase).

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GTM Construction Networking Contact 74

Sales Hacker

SEPTEMBER 13, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. Ensure their compensation and career growth reflect their contribution. is one of the fastest-growing companies in SaaS, with 9x ARR growth since 2021 and currently valued at $1.6

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GTM Pipeline Finance Growth 119

Highspot

FEBRUARY 20, 2025

By aligning go-to-market (GTM) teams under one shared knowledge base, you equip each functionsales, marketing, customer support, and others to seamlessly collaborate, maintain a consistent brand voice, and deliver outstanding customer experiences. Armed with this knowledge, teams can drive GTM success.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

SaaStr

OCTOBER 27, 2023

Q: When Should A Slow Growth Company Hire a Head of Sales? Whether you’re a slow-growth company or a rocketship, a great VP of Sales will make everything a little bit better quickly. Q: What About Success for Founders Who Don’t Have A Network? But it can be distracting for engineering, product, and GTM teams.

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Strategize Growth Niche Quota 107

SaaStr

FEBRUARY 7, 2023

days of tactical content, networking, and epic evening events when the Cloud comes to Singapore. Braindates are 1:1 and small group networking sessions designed for you to share knowledge and network with like-minded SaaS leaders during SaaStr Europa. 1,000 SaaS CEOs, Founders, Revenue Leaders, and VCs will join us for 1.5

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GTM Territory Networking B2B 114

Sales Hacker

DECEMBER 15, 2023

The adoption of an ecosystem-led approach to growth is integrating into the go-to-market environment as an entire motion. Today, we’ll look at how ecosystem-led growth specifically manifests in marketing. Maintain your professional relationships balance in surplus, pay it forward, and your network will reward you with great returns.”

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GTM Growth Campaign B2B 123

Hubspot

OCTOBER 31, 2022

The best way to tackle this challenge is through effective sales networking. Whether you’re a pro or just getting started, there are always ways to refine your networking skills. In this guide, you’ll learn how to approach networking and what mistakes to avoid. What is sales networking? How to build your sales network?

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Networking GTM Tradeshows Referrals 81

SaaStr

NOVEMBER 30, 2023

General Partner Doug Pepper and General Partner and Head of Analytics at ICONIQ Growth, Christine Edmonds, share the art and science of scaling GTM at this year’s SaaStr Annual. The Early Stage — $0 to $20M ARR The early stage is crucial for GTM. The Early Stage — $0 to $20M ARR The early stage is crucial for GTM.

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Go To Market GTM Cross-sell Growth 107

Sales Hacker

NOVEMBER 10, 2023

Making Proactive Introductions: Connecting with Relevance: Leverage your network to make meaningful introductions, showcasing your commitment to their success. Wes Yee (Head of Growth at Flex ) provides examples: If they mention a recent trip to NYC – send them Levain cookies. Growth Engineer at Coast – more details here.

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GTM Intrinsic Customers Contract 125

SaaStr

AUGUST 29, 2022

10.000 SaaS CEOs, Founders, Revenue Leaders, and VCs will join us for 3 days of tactical content, networking, and epic evening events when the Cloud comes to San Mateo. Find out how the steps they took not only helped nurture a company’s success, but also allowed its leaders to retain a growth mindset long after they hit the $1B milestone.

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GTM Growth B2B Territory 111

Sales Hacker

SEPTEMBER 8, 2023

This week the team flew down to San Mateo for SaaStr – tons of great networking and sessions. Thanks for reading The GTM Newsletter! Across all industries, companies leverage data science and machine learning (DS/ML) to accelerate growth, improve predictability and enhance customer experiences. See more top GTM jobs here.

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GTM Launch Growth Networking 120

SaaStr

SEPTEMBER 16, 2021

As the premier SaaS conference , SaaStr Annual’s ability to attract top-tier investment firms and the best SaaS Founders creates unparalleled Founder <> Investor networking and learning opportunities. . Growth Partners. ICONIQ Growth. TZP Growth Equity. You can still buy tickets here before we sell out.

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Meeting GTM Legal Presentation 120

Sales Hacker

JANUARY 27, 2024

GTMfund is an exclusive network of proven revenue leaders investing in the next wave of SaaS. Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue.

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GTM Niche CRM Account management 121

SaaStr

OCTOBER 3, 2023

PST, Bo Borland, founder, and CEO of playbuilt, shares four steps for creating repeatable success at every stage of growth, specifically in B2B Enterprise. Let’s look at Borland’s approach to aligning and executing B2B team selling motions for a rinse-and-repeat process for growth. Why is teaming the new selling?

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B2B GTM Objectives and Key Results Sell 114

SaaStr

AUGUST 8, 2022

4X (or 14X) your networking capacity. With sessions like… Optimizing GTM for PLG . The Playbook to Building Your SDR Growth Engine. A New Era of B2B Sales: Three Strategies Growth Leaders Must Implement Today. With sessions like… How Top CMOs Drive Growth in the Age of the Self-Serve Buyer.

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GTM Launch Networking Growth 98

Sales Hacker

MARCH 1, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. This entire newsletter highlights key changes – from ecosystem-led growth, to the featured live events, to owned media. The smartest companies are embracing Ecosystem-Led Growth, or ELG.

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GTM Launch B2B Lead generation 93

Sales Hacker

OCTOBER 27, 2023

Wes Yee , Head of Growth at Flex , notes that the standard of quality must be high. Introduce the prospect to someone that they would likely enjoy networking with out of career interest. Check out our sneak peek and join the waitlist for early access Hottest GTM job of the week: Director of Sales at Esper , more details here.

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Pipeline GTM Cross-sell Sports 123

SaaStr

JULY 11, 2024

Can Early-Stage Startups Run PLG and Enterprise GTM Motions at the Same Time? In 2021, no one really cared or looked at gross margins and mostly wanted top-line growth. But to be tactical, many VCs still care about top-line growth. They’ll talk to 20 people to figure out what’s working and what’s not.

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GTM Growth Start-ups Closing 111

SaaStr

JUNE 3, 2022

It’ll be indoor/outdoors, with 4 stages, a Cantina, dedicated Networking, and Workshop spaces, a Co-Working Space (to meet or take calls on-site), SaaStr Square Park (to hang), and plenty of spaces for Braindate. SaaS Secret Sauce: How the CEO –> CRO Dynamic Drives Growth with Marketo’s Co-Founder.

Networking 107

Networking GTM Meeting Growth 107

SaaStr

APRIL 30, 2024

How do you build GTM efficiency in SMB sales? The CRO at Owner, Kyle Norton, shares his learnings and strategies for building better efficiency into your GTM motion at Workshop Wednesday, held every Wednesday at 10 a.m. How to build operational excellence into your organization at different stages of the growth curve.

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Go To Market GTM X-functional Objectives and Key Results 117

SaaStr

NOVEMBER 24, 2021

Once you find your product-market fit, you figure out your GTM fit, and you are ready to ramp up growth and begin to scale. Roberge suggests hiring about two new reps per month for six months to keep tabs on your speed and see the velocity of growth. Pothole #4 – Promoting Your Best Salesperson to Manager.

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GTM Price Promote Commission 101

SaaStr

APRIL 26, 2022

Tip Two: Always Be Networking. However, these companies should still be networking. Use your network to learn what you need to do differently and plan for the future, not scout for the perfect fit. What I care much more about is growth rate –– that’s [sales and marketing leaders’] DNA. Tip Ten: Use GTM Accurately.

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GTM Networking Strategize Growth 97