Remove Growth Remove GTM Remove Presentation
article thumbnail

Why account-based expansion is B2B’s next growth lever

Martech

Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs. Here’s why it’s time to rethink your approach to growth. The 40/40/20 rule: How GTM efficiency shapes SaaS success Let’s take a closer look at efficiency.

Growth 136
article thumbnail

Free trial vs. demo: What’s more effective in B2B SaaS ads?

Martech

Demos: See the software in action, usually with a product specialist and a seller present. Demos, for example, are typically the gateway to a traditional sales-led GTM strategy. However, an increasing number of small and mid-market B2B SaaS vendors are trying product-led growth (PLG) and product-led marketing (PLM). Processing.

B2B 126
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

GTM 85: A $2.6 Billion Lesson and Embracing Ecosystem-Led Growth with Bob Moore

Sales Hacker

Bob Moore is Co-Founder and CEO of Crossbeam, an Ecosystem-Led Growth (ELG) platform that helps companies use their partner ecosystems to generate leads, close deals, and grow faster. Discussed in this Episode: Ecosystem-led growth is about leveraging partnerships to make your go-to-market teams more successful. The story of a $2.6

GTM 124
article thumbnail

Insight from a $1.3B acquisition and 7 startups

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. The 4 key considerations for aligning product and GTM strategy to drive growth 1. acquisition by Adobe.

GTM 103
article thumbnail

From Traditional to Trendsetting: The Digital Evolution of B2B GTM

Heinz Marketing

For professionals in B2B marketing and sales, integrating digital aspects into Go-To-Market (GTM) strategies is not just beneficial but essential. This post aims to dissect how digital transformation is reshaping GTM approaches, highlighting the benefits, challenges, and practical strategies for B2B professionals.

GTM 128
article thumbnail

GTM 86: Learnings From 6 Successful SaaS Exits with Katrina Wong

Sales Hacker

With over 15 years of marketing experience, Katrina is passionate about helping companies through stages of substantial growth including helping 6 companies exit successfully – from pre to post IPO as well as notable acquisitions. The smartest companies are embracing Ecosystem-Led Growth, or ELG. Early-bird tickets expire next week.

GTM 118
article thumbnail

Top 10 GTM Mistakes Founders Make Again … and Again with SaaStr’s Jason Lemkin 

SaaStr

What are the biggest GTM mistakes founders make? GTM Mistake #1: A VP of Sales That Can’t Sell or Demo the Product Mistake number one has always been an issue, and it’s the number one reason startups struggle in today’s world. GTM Mistake #3: Stepping Out Of Sales Founders often want to step out of sales after hiring a GTM team.

GTM 83