SaaStr

JANUARY 22, 2021

What does it mean to make your product the star in your SaaS growth strategy? It’s imperative to incorporate critical elements in your product-led strategy to ensure its success. Product-Led Growth: The Disruptive GTM Strategy. Product-Led Growth: The Disruptive GTM Strategy.

Growth 104

Growth Product GTM User Experience 104

Sales Hacker

OCTOBER 8, 2024

Eli Schwartz is an SEO expert and consultant with over a decade of experience driving successful SEO and growth programs for both B2B and B2C companies. Previously, Eli led the SEO team at SurveyMonkey, growing organic search from nearly zero to one of the largest growth channels at the company. Why HG Insights?

GTM 97

GTM Product B2C Consult 97

Gong.io

DECEMBER 21, 2021

If you don’t break your GTM model, your growth will. When that model succeeds in driving rapid growth early on, it gets validated and often solidified in the minds of company leadership as the enduring formula that will guide the company through multiple phases of growth. . Good companies build a strong GTM model.

GTM 118

GTM Objectives and Key Results Growth Pipeline 118

Sales Hacker

SEPTEMBER 24, 2024

Discussed in this Episode: Building demand and an audience before creating a product, rather than the traditional approach of building a product first. The power of a founder’s personal brand and thought leadership to drive growth, especially in the early stages.

GTM 75

GTM Growth Launch B2B 75

Sales Hacker

APRIL 9, 2024

Daniel Ruiz has spent his career driving growth at high-velocity startups, serving as an early employee at multiple YC companies before co-founding Synch. The power of “fake travel plans” for accelerating growth through in-person sales. How to find and land a critical first sales hire as an early-stage startup.

GTM 101

GTM Pipeline Go To Market Growth 101

Martech

FEBRUARY 13, 2023

Product-led growth (PLG) is all the rage as a go-to-market (GTM) strategy for B2B software companies looking to increase adoption and grow revenue. From corner office strategy sessions to product development sprint huddles, business and tech leaders are exploring how to build, transform and add a PLG strategy to their business.

Growth 95

Growth GTM Product Cross-sell 95

Sales Hacker

JUNE 12, 2024

Strategies for pricing new products and cross-selling within an existing customer base. The GTM Podcast Features conversations with well-known tech executive, VC, and founders – the expert operators in the trenches who have been there, done that’ to build some of the fastest-growing software companies.

GTM 106

GTM Engineering Growth Cross-sell 106

Sales Hacker

MAY 14, 2024

Holly Chen is the Managing Partner of ExponentialX, a Marketing and Growth Advisory Collective for high-growth SaaS startups, advising companies like Miro, Loom, ServiceNow, Appsflyer in their growth journeys. She was the Head of Growth at Google Store and Global Head of Google B2B Websites. Kearny and the UN.

GTM 112

GTM Price Customers B2C 112

Sales Hacker

OCTOBER 1, 2024

Balancing product-led growth with an enterprise sales motion. Leveraging customer stories as a powerful growth lever. Lessons learned from LiveRamp’s explosive growth and acquisition by Acxiom. 7:40) The transition from purely product-led growth to supporting an enterprise sales motion. (11:52)

GTM 90

GTM Growth Customers Account management 90

Martech

APRIL 3, 2023

Did you know that 91% of business buyers and 86% of consumers consider the company’s experience as important as its products and services? A conversational marketing growth strategy creates a more personalized and engaging experience, improves conversion rates and builds stronger customer relationships.

GTM 124

GTM B2B Conversion Objectives and Key Results 124

Martech

SEPTEMBER 20, 2024

Jason, director of product marketing at a global cybersecurity company, celebrates a big win. His product ranks as the third-fastest growing in the company. But there’s a problem — the company operates in silos, treating all products as separate cost centers. Product-market fit. “We need a scalable platform.

GTM 94

GTM Product Cross-sell Profit margin 94

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Price and product are only two of many operational GTM levers.

GTM 114

GTM Market share Growth Technology 114

SaaStr

AUGUST 15, 2024

Robbie O’Connor, the GM EMEA at Notion and the first European hire at Asana and Dropbox takes the stage at SaaStr Europa to talk about the building blocks required to scale GTM teams and operations. Unlike product-led or sales-led growth, Notion is focused on community-led growth. Notion has done a good job of this.

GTM 91

GTM Objectives and Key Results Strategic planning Growth 91

Veloxy

FEBRUARY 15, 2024

These podcasts cover a diverse range of sales topics, including mastering the sales funnel, customer relationship building, sales psychology, leadership, personal growth, and the latest sales trends and innovations. Real Sales Talk is an excellent resource for individuals seeking modern techniques and business growth tips.

Gaming 233

Gaming Sell GTM Technique 233

SaaStr

MAY 25, 2024

Lesson #1: Invest In Customer Support Early Cloudinary strongly believes that customer success and support are enablers of PLG growth and aren’t just a cost center. The developers they hire into CS are engaging as peers with customers and people using the product. They’ll be a great asset as you model GTM motions.

Growth 99

Growth GTM Product Consult 99

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Everything from hiring on the GTM side to layering in a sales-led motion into PLG.

Go To Market 100

Go To Market Growth GTM Product 100

Sales Hacker

APRIL 2, 2024

Kyle Lacy spent the last 17 years building, scaling, failing, and winning in high-growth software. Combine all product usage and intent signals your team needs to prioritize the best opportunities and take quick action. The post GTM 88: Know Your Numbers to Create Alignment and Unlock Scale with Kyle Lacy appeared first on GTMnow.

GTM 113

GTM Pipeline Go To Market Prospecting 113

Sales Hacker

JANUARY 30, 2024

In a prior life, Amit also led product and UX teams at Yahoo and Oracle. If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever.

GTM 87

GTM UX Finance Growth 87

Sales Hacker

NOVEMBER 26, 2024

Guest Speaker Links (Kim Peretti): LinkedIn: [link] Host Speaker Links (Scott Barker): LinkedIn: www.linkedin.com/in/ssbarker/ Newsletter: www.gtmnow.com/tag/newsletter/ Product Recommendation: Apollo “ The revenue tech stack is messy right now. If you are one of those leaders, I would recommend that you take a look at Apollo.

GTM 83

GTM Customers Growth Technology 83

SaaStr

NOVEMBER 20, 2024

At this year’s SaaStr AI Summit, GitHub CRO Elizabeth Pemmerl shared how to bring AI products to market at scale successfully. With 90% of the Fortune 100 on GitHub and 40% of its $2B revenue coming from AI products, these real-world examples will also help you launch an AI-powered product at scale.

GTM 104

GTM Product Legal Launch 104

Sales Hacker

JANUARY 19, 2024

The noisier it gets, the more challenging organic growth becomes. There are tons of ‘hacks’ you can do for social growth, but we always look longterm. 3 Things from Sam’s Playbook for LinkedIn Growth Sam McKenna , Founder at #samsales shares 3 aspects of her playbook 1. Play longterm games with longterm people”.

Growth 100

Growth GTM CRM Launch 100

SaaStr

MAY 28, 2024

If you’ve read SaaStr or have been around for the last decade, you might be familiar with some of the repeated GTM mistakes founders tend to make, but the world of hiring, people, scaling, and workplace expectations are significantly different today than they were before March 2020. A junior product marketer at Gitlab. Not necessarily.

GTM 95

GTM Pipeline Growth Quota 95

Martech

JULY 17, 2024

Marketing must drive the transition from problem-market fit to product-market fit. Despite rapid growth, her team of eight now faces the challenge of achieving more with less due to recent layoffs. By addressing shared challenges head-on, Emma can transform her team into a driving force of the GTM strategy.

GTM 85

GTM Product Strategize Drivers/motivators 85

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This forecast highlights the key trends, challenges and opportunities reshaping GTM strategies for the coming year. Some were B2C, many were B2B.

GTM 99

GTM Go To Market B2C B2B 99

Sales Hacker

MARCH 19, 2024

She has a proven track record for launching products in new markets and helping companies move up to the Enterprise. The smartest companies are embracing Ecosystem-Led Growth, or ELG. A highly curated group of 200 GTM leaders, 85% director level and above across Sales, Marketing, and Partnerships.

GTM 90

GTM Management Consulting Growth Pipeline 90

Sales Hacker

APRIL 16, 2024

James Kaikis currently serves as the Head of Go-To-Market and Chief Solutions Officer at TestBox, an innovative company revolutionizing the way buyers interact with product demos. 8:35 – Secrets behind PreSales Collective’s rapid growth and successful exit. Pocus turns data into revenue.

GTM 83

GTM Pipeline B2B Growth 83

Sales Hacker

MARCH 26, 2024

By focusing on human first community building, content marketing, live events and creative activations, they developed a new playbook for B2B marketing that built the Gainsight brand and fueled the company’s growth from $0 to $100M+ ARR, and eventual acquisition by Vista Equity at a $1.1B 05:46) The power of owned media in B2B marketing. (17:51)

GTM 94

GTM Pipeline B2B Go To Market 94

SaaStr

FEBRUARY 2, 2022

Product-led growth has built a name for itself through its deep toolbox of effective tactics, from free trials to low prices to an inherent vitality — all of which can build a strong foundation for a versatile company. The optics, however, proved dramatically different when we went to monetize our free product.

Growth 87

Growth Product GTM X-functional 87

Sales Hacker

AUGUST 6, 2024

Discussed in this Episode: The key differences between product-led growth (PLG) and product-led sales (PLS). How to effectively enable sales reps during a product expansion. Highlights: (9:50) Andrew’s definition of product-led growth and how it differs from product-led sales. (12:16)

GTM 93

GTM Commission Go To Market Growth 93

SaaStr

JULY 5, 2024

What are the biggest GTM mistakes founders make? GTM Mistake #1: A VP of Sales That Can’t Sell or Demo the Product Mistake number one has always been an issue, and it’s the number one reason startups struggle in today’s world. They hire a VP of Sales who doesn’t want to sell or learn the product. Let’s jump right in.

GTM 82

GTM Cross-sell X-functional Pipeline 82

Sales Hacker

NOVEMBER 21, 2023

How to evaluate product-market fit from experience trying to find it for 4.5 9:46) Differentiating product-market-timing fit from product-market fit. (14:58) 38:41) First things Wisely did to accelerate growth once product-market fit was found (47:05) One thing revenue leaders believe to be true that Mike things is bull$. (51:49)

GTM 106

GTM Sell Networking Go To Market 106

Sales Hacker

SEPTEMBER 10, 2024

is one of the fastest-growing companies in SaaS, with 9x ARR growth since 2021 and currently valued at $1.6 Discussed in this Episode: Apollo’s product-led growth (PLG) model and how it enables a great customer experience. Balancing self-serve and sales-assisted motions to drive growth across segments.

GTM 99

GTM Growth Sales Consult 99

Sales Hacker

OCTOBER 22, 2024

Kyle Poyar is the Co-Founder and Operating Partner at Tremont, with over 8 years of experience at OpenView where he became a leading voice in the product-led growth (PLG) movement. Kyle shares his insights on the inevitability of PLG in an AI-driven future and reveals must-try tactics to accelerate growth using a PLG approach.

GTM 90

GTM Growth Pipeline Consult 90

SaaStr

SEPTEMBER 29, 2022

Product-led growth (PLG) is the consumerization of software—a strategy B2B software companies can learn from growth teams at successful consumer tech companies. . Stage 2 Capital’s Co-Founder and Managing Director, Mark Roberge, breaks down what a consumer tech growth team looks like and how they operate. Monetization.

GTM 92

GTM Price Quota B2B 92

Sales Hacker

JANUARY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Fred Viet serves as the Chief Sales Officer at Aircall, overseeing global sales and playing a key role in scaling the company’s reach over the last four years. It helps me and the team be so much more productive.

GTM 89

GTM Sell Customers Cold Call 89

Martech

MAY 10, 2024

Offer good scores for engaging with content that focuses directly on your product. This means product guides, product overview videos, product webinars, viewing your product pages, etc. Offer very, very low scores for things that don’t equate to your product.

GTM 92

GTM Education Up-sell B2B 92

Sales Hacker

DECEMBER 17, 2024

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. Highlights: (5:22) The power of customer intimacy in product development. (15:41) 26:54) The existential dread of being a startup founder. (37:56)

GTM 78

GTM Engineering Electricity X-functional 78