Sales Hacker

MARCH 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. Which skills will matter most in an agent-first world (hint: think like a GM or growth hacker). GTM 139 Episode Transcript Scott Barker: Hello, and welcome back to the GTM podcast.

GTM 69

GTM X-functional Start-ups Relationship building 69

Heinz Marketing

JUNE 27, 2024

By Tom Swanson , Engagement Manager at Heinz Marketing CLG (customer-led growth for the unaware) is another entry in the X-Led Growth trend. I will share some of our own experiences and best practices to help establish aligned incentives, and orchestrate your teams effectively to foster customer-led growth.

GTM 59

GTM Growth Customers X-functional 59

SaaStr

NOVEMBER 3, 2023

We’ll share the answers in today’s brand new episode of CRO Confidential, where our host Sam Blond, partner at Founders Fund, sits down with Toast CRO, Jonathan Vassil to talk about their proven customer acquisition strategies that led to its record-breaking growth. What’s the easiest way to get a referral?

Growth 105

Growth Territory Referrals Customers 105

Highspot

JANUARY 23, 2025

Key Takeaways Companies investing in GTM strategies report a 70% increase in closing rates and up to 5x business growth by communicating value. Skipping GTM planning can lead to disastrous results, like misaligned teams, wasted resources, and failed launches, as seen in notable product flops.

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

SaaStr

JULY 20, 2024

It’s essential to take a step back, slow down in terms of consecutive hiring, and ensure you’re working with third-party providers to find the right talent, especially on the GTM and technical side. Aligning and Scaling the GTM Engine One of the core functions when hiring talent is engineering, product, and design. How do you do that?

GTM 118

GTM X-functional Engineering Referrals 118

SaaStr

NOVEMBER 4, 2022

Since the start of 2022, the focus of SaaS leaders has changed from growth at all costs to sustainable growth and being default alive. Often, leaders struggle to choose between increasing the runway for their companies and pursuing growth. Unlock non-linear growth by leveraging partnerships. But why not both? .

Growth 19

Growth GTM Cross-sell Non-Profits 19

Sales Hacker

SEPTEMBER 27, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. Some are “daily contributors” who provide quick wins through immediate support, introductions, or referrals. This is no longer news to go-to-market leaders.

GTM 112

GTM Strategize Launch Pipeline 112

Martech

JULY 3, 2023

” Brands were working on transformative GTM efforts pre-pandemic. From my analysis, the significant new GTM investments we saw led to severely diminishing returns. They shared our long-term GTM mindset and that helped to make them resilient through the pandemic. And all this at record high costs.

Go To Market 108

Go To Market GTM Strategize Growth 108

SaaStr

JULY 19, 2023

Step One: Run Your Numbers It may seem basic, but start by reviewing your numbers, especially those associated with your GTM strategy or GTM funnel. Blond explains that he’s spoken with executives who focus on big deals falling through to explain stagnating growth. Diagnose your biggest constraint to faster growth.

GTM 98

GTM Growth Referrals Quota 98

SaaStr

FEBRUARY 12, 2022

When you are starting to search for new customers, you need a direction to focus your GTM efforts. Lapeyre believes that you should consider your strategy as a growth engine. Once the rapport is there, you can incentivize referrals. Build a new growth channel with satisfied customers. Impact: +5% growth after two years.

Customers 98

Customers GTM Referrals Growth 98

ConversionXL

JANUARY 22, 2020

About two years ago, I wrote an article on using Google Tag Manager (GTM) to personalize your website. But GTM is still critical to overcome its enduring limitations. Spoiler alert: It’s also something you can solve with GTM.) This is where GTM comes in. Even then, people asked why I wouldn’t just use Google Optimize.

GTM 110

GTM Objectives and Key Results Campaign Follow-up 110

Hubspot

NOVEMBER 16, 2023

And the most intelligent way to use intelligence as a B2B GTM professional is to drive customer retention.” – Yamini Rangan, CEO at HubSpot Yes! HubSpot’s fastest growing customers - # of deals done - focused on customer connection drove 5x more growth, 19% more growth for those engaging throughout the customer lifecycle.

GTM 78

GTM Trust Cross-sell CRM 78

Sales Hacker

OCTOBER 30, 2018

Andrea has been building high-performance, customer-focused teams that capture sustainable growth for over 20 years. For more than two decades, she has promoted sales development and inside sales as a community, professional, and engine for revenue growth. Joanne Black is one of the leading authorities in referral selling.

Inside sales 111

Inside sales Sales Cross-sell Consult 111

Hubspot

OCTOBER 31, 2022

Sixty-six percent pointed to referrals, 47% to social media, and 44% mentioned tradeshows and events. The same goes for asking your network for referrals. Christopher Nault, founder of Growth Marketing Firm and HubSpot Platinum Partner, is a great example of how you can make the most of industry events. Image Source.

Networking 81

Networking GTM Referrals Tradeshows 81

ConversionXL

JANUARY 21, 2020

And we spent money for advertising in a market with near-zero growth opportunity—all because of a half-baked tracking concept. If this solution seems a bit fragile or messy, Google Tag Manager (GTM) offers an alternative. Use GTM to streamline implementation and management. GTM is your answer. My conclusions were wrong.

GTM 73

GTM Territory Strategic planning Appointment 73

Sales Hacker

JUNE 23, 2021

This is because HubSpot covers all parts of a GTM revenue org in their blog. Best article to read: Startups can fall prey to the “growth at all costs” mindset. How to contribute: The best way to get your idea into an article with First Round Review is to look for an intro or referral to their editors. HubSpot Sales. Sales plans.

Cold Call 106

Cold Call Negotiate Objectives and Key Results Sales 106

Sales Hacker

NOVEMBER 15, 2017

referrals (recommendations from existing customers and other people); 4. business growth, athletic victory, etc.). Referral means the act, process, or technique of generating sales leads wherein a third party shares information about a new prospect. content marketing (blogging, podcasts, free downloads); 2. Return on Investment.

B2B 105

B2B E-commerce Cold Call Sales 105

ConversionXL

JULY 11, 2016

André Morys – The Growth Canvas: What You Should Really Copy from Amazon. Check out the Growth Canvas and the full list of cognitive biases (for coming up with psycho-growth-hacks). Evangelism is the biggest driver of growth for TransferWise (60% of last month’s customers came in through friends and recommendations).

E-commerce 79

E-commerce A/B testing Drivers/motivators GTM 79

Sales Hacker

AUGUST 30, 2018

In this blueprint, we provide insights into the best prospecting methods for different go-to-market (GTM) strategies. Word of mouth], a new prospect reaches out to you via email at the referral of an existing customer. To scale growth, a company must determine which prospecting method it’s going to apply.

Prospecting 61

Prospecting SQL GTM X-functional 61

Cience

OCTOBER 27, 2020

What really happens is referral traffic to the websites decreases , organic reach conversions get harder , and gated content turns up a majority of dead-end leads that sales don’t trust. This is where a multi-channel, highly targeted outbound campaign can spur new growth with new logos of your best-fit clients. Source: MV-Direct.

Campaign 63

Campaign Cold Call GTM Contact 63

ConversionXL

OCTOBER 29, 2019

Another side effect of this approach is that you lose the users’ Client ID and, therefore, the referral data for the transaction. Here it can be seen that: Document location (DL) is [link] User Language (UL) is English. You can also give out custom values, such as calling the traffic source “Measurement Protocol.”.

CRM 91

CRM Clients Follow-up GTM 91

Sales Hacker

MARCH 12, 2018

Productivity metrics allow you to accurately assess your ROI from a sales rep by looking at the churn rates and referral rates from customers after a sale. With sales teams placing a higher emphasis on sales efficiency, there has been an increased focus on using the right sales tools to spur growth. .

GTM 53

GTM Territory Sales Referrals 53

ConversionXL

OCTOBER 29, 2019

Another side effect of this approach is that you lose the users’ Client ID and, therefore, the referral data for the transaction. Here it can be seen that: Document location (DL) is [link] User Language (UL) is English. You can also give out custom values, such as calling the traffic source “Measurement Protocol.”.

CRM 49

CRM Clients Follow-up GTM 49

Sales Hacker

FEBRUARY 23, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. 4 They leveraged this one simple GTM strategy: “The Cadence” Vichich credits a go-to-market strategy dubbed “ The Cadence ” for accelerating Wisely’s brand and growth. This is a free product.

GTM 121

GTM Sell Finance Contact 121

Salesforce

DECEMBER 2, 2022

Head of GTM, GTM Buddy. You get paid better than most people, so there’s no excuse to not spend 5% of your earnings on your future growth. Have a daily or weekly contest with yourself to connect with both buyers and strategic referrers. And be sure to allow folks to take breaks over the holidays to rest and recharge.

Closing 98

Closing GTM Quota Pipeline 98

SalesHandy

OCTOBER 28, 2022

If you are looking for steady growth, your sales and marketing teams need to incorporate outbound lead generation tactics as a lever for growth. The biggest selling point of outbound is that it allows sales and marketing teams to take complete ownership of their go-to-market (GTM) strategy.

Lead generation 59

Lead generation Cold Call Referrals Objectives and Key Results 59

Sales Hacker

MARCH 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Cassie Young is a General Partner at Primary Venture Partners, a $1B AUM early-stage venture capital firm in New York that has backed category-defining companies such as Chief, Alma, K Health, Latch, Alloy, Dandy and Vestwell.

GTM 81

GTM Growth X-functional Referrals 81

Sales Hacker

DECEMBER 10, 2024

Martin brings a wealth of experience in building and scaling sales teams, developing effective go-to-market strategies, and navigating the challenges of startup growth. Thats why HG Insights created The Next Generation of Sales AI report to calm the FOMO and help you bring AI to your GTM teams. Feeling that AI FOMO? Youre not alone.

GTM 114

GTM Construction Up-sell Cross-sell 114