Sales Hacker

MARCH 8, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. If so, you know that we’ve been nerding out on ecosystem-led growth (ELG) for quite a while now. The smartest companies are embracing Ecosystem-Led Growth, or ELG. Let’s get into it.

GTM 124

GTM Growth Referrals Cross-sell 124

Martech

SEPTEMBER 5, 2024

Demos, for example, are typically the gateway to a traditional sales-led GTM strategy. However, an increasing number of small and mid-market B2B SaaS vendors are trying product-led growth (PLG) and product-led marketing (PLM). We’re starting to see the transition,” he said. He’s seen the movement to PLG and PLM firsthand.

B2B 125

B2B Non-Profits CTR Click Through Rate 125

SaaStr

NOVEMBER 20, 2024

Copilot is a code completion tool so developers utilize it by starting to type code, and the copilot offers the rest of that coding suggestion based on the prompt. Copilot started from an internal interest in Github to help its developers be more productive, to be happier, and to stay in their flow state longer.

Product 105

Product GTM Legal Launch 105

Sales Hacker

NOVEMBER 29, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams. Read the free and ungated report.

GTM 113

GTM Real Estate Represent Territory 113

Martech

NOVEMBER 27, 2024

Go-to-market (GTM) teams play a key role in delivering value to their organizations. However, this doesn’t mean organizations should focus only on GTM AI strategy. They need a broader, organization-wide strategy with a GTM application. Cognitive psychology shows how people interact with AI.

GTM 115

GTM Teamwork Technology Technology 115

SaaStr

OCTOBER 25, 2024

When Marc Benioff started Salesforce, he codified the sales playbook. On the flip side, if an individual wants to try something and they’re at the bottom of the market for $20/ month, they pull out a credit card and sign up. Bottom-up PLG and very top-down are relatively healthy. ’ The answer was no. Now, it’s about 120%.

Go To Market 133

Go To Market Quota GTM Price 133

Sales Hacker

SEPTEMBER 3, 2024

Dennis started at Procore as EVP of Sales in 2014, before moving to the CRO role in 2018 where he was responsible for driving revenue across all customer-facing functions including Sales, Marketing, Customer Success, Rev Ops, Procore.org and Business Development. Personal growth lessons on reframing your relationship with drive and ambition.

GTM 125

GTM Growth Price Go To Market 125

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. It’s a very obvious thing [00:04:00] to start a yogurt business.

GTM 78

GTM X-functional Start-ups Campaign 78

SaaStr

AUGUST 15, 2024

Robbie O’Connor, the GM EMEA at Notion and the first European hire at Asana and Dropbox takes the stage at SaaStr Europa to talk about the building blocks required to scale GTM teams and operations. Unlike product-led or sales-led growth, Notion is focused on community-led growth. Be able to learn on the fly.

GTM 125

GTM Objectives and Key Results Strategic planning Growth 125

SaaStr

MARCH 16, 2025

Prior to Datadog, Alex held leadership positions at several high-growth SaaS companies and has a proven track record of building marketing engines that deliver consistent, measurable growth. He came to SaaStr Annual to share his top learnings scaling Datadog’s GTM. The problem?

Negotiate 99

Negotiate GTM Campaign Growth 99

Martech

NOVEMBER 21, 2024

When this CEO first said it, I thought, “Someone doesn’t just come up with that.” Second, as far as risk goes, let’s start with opportunity cost. When we think about the upside of opportunity cost, it often means the opportunity cost on ineffective spend just starts at 2X. It’s a C-suite perspective that’s not limited to GTM.

GTM 107

GTM Drivers/motivators Legal Finance 107

Sales Hacker

FEBRUARY 5, 2024

As a full stack marketer, Andy has re-architected six brands and identities, and built three funnels from the ground up. Andy co-Chairs the CMO group for Pavilion (6000+ GTM leaders) and is active in several marketing communities. Currently, he operates his own consultancy helping leaders with marketing strategy and AI in GTM.

GTM 121

GTM Finance CRM Go To Market 121

Sales Hacker

NOVEMBER 14, 2023

What you will learn The importance of leveraging your connections Strategically pulling in every sales team within your org to orchestrate deals How to hire the best AE’s for your company How to be an effective storyteller Optimizing different parts of your funnel in order to extract incremental dollars Highlights (2:57) Sean Marshall’s success attributor (..)

GTM 124

GTM Growth Referrals Contract 124

Martech

NOVEMBER 7, 2024

Talk to CMOs who have used these platforms for at least nine months, and you’ll often see steam start to blow from their ears like a train whistle. These teams need to align from the start and understand how platforms work. Marketers are expected to set up, integrate and manage the system themselves.

B2B 128

B2B Contract GTM CRM 128

SaaStr

MAY 28, 2024

If you’ve read SaaStr or have been around for the last decade, you might be familiar with some of the repeated GTM mistakes founders tend to make, but the world of hiring, people, scaling, and workplace expectations are significantly different today than they were before March 2020. But never step out of sales. Jason asks.

GTM 124

GTM Pipeline Growth Quota 124

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Price and product are only two of many operational GTM levers.

GTM 132

GTM Market share Growth Technology 132

Sales Hacker

MARCH 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. Which skills will matter most in an agent-first world (hint: think like a GM or growth hacker). GTM 139 Episode Transcript Scott Barker: Hello, and welcome back to the GTM podcast.

GTM 70

GTM X-functional Start-ups Relationship building 70

Sales Hacker

JANUARY 19, 2024

The noisier it gets, the more challenging organic growth becomes. There are tons of ‘hacks’ you can do for social growth, but we always look longterm. 3 Things from Sam’s Playbook for LinkedIn Growth Sam McKenna , Founder at #samsales shares 3 aspects of her playbook 1. Play longterm games with longterm people”.

Growth 124

Growth GTM CRM Launch 124

Sales Hacker

MARCH 19, 2024

She has a proven track record for launching products in new markets and helping companies move up to the Enterprise. She started her career as a management consultant for PricewaterhouseCoopers. The smartest companies are embracing Ecosystem-Led Growth, or ELG. Early-bird tickets expire next week.

GTM 118

GTM Management Consulting Growth Pipeline 118

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Up to 80% of B2B sales interactions between buyers and sellers will be happening in digital channels by 2025, according to Gartner.

GTM 128

GTM B2B Conversion Objectives and Key Results 128

Partners in Excellence

DECEMBER 31, 2024

If you look to many unicorns, they started with a MVP, learning from their first product introductions, then quickly growing from it. We have endless metrics around every aspect of our GTM performance. We thought we might be losing revenue growth opportunities by being too restrictive. Companies like AirBnB, Zappos, Uber.

Minimum Viable Product 127

Minimum Viable Product Pipeline GTM Drivers/motivators 127

Sales Hacker

DECEMBER 22, 2023

That’s exactly what we aim to do by sharing insight through GTMnow from some of the best operators: help you build and grow faster and better, level up, and get wherever you want to go. GTM Leader Perspectives Highlighting 25 GTM perspectives on what is working and career advice “What’s one tactic or strategy that’s working for you?”

GTM 117

GTM Construction Consult Promote 117

Martech

NOVEMBER 21, 2024

When this CEO first said it, I thought, “Someone doesn’t just come up with that.” Second, as far as risk goes, let’s start with opportunity cost. When we think about the upside of opportunity cost, it often means the opportunity cost on ineffective spend just starts at 2X. It’s a C-suite perspective that’s not limited to GTM.

GTM 97

GTM Drivers/motivators Legal Finance 97

Highspot

MARCH 7, 2025

Key Takeaways RevOps frameworks streamline your technology stack, clean up CRM data, and get sales reps using sales tools. Choose or blend a framework to match your growth stage for steady, predictable revenue gains. They help unite your go-to-market (GTM) teams, streamline processes, and tackle tool sprawl. The result?

Growth 52

Growth GTM Objectives and Key Results CRM 52

SaaStr

MAY 25, 2024

Let’s first start with how Cloudinary came to be. As developers, they immediately started to think about a PLG, pay-as-you-go motion to get to market and engage with developers quickly. Inbound inquiries were also ramping up from companies that couldn’t use the self-service motions. It wasn’t the focus.

Growth 126

Growth GTM Product Consult 126

SaaStr

SEPTEMBER 29, 2022

Product-led growth (PLG) is the consumerization of software—a strategy B2B software companies can learn from growth teams at successful consumer tech companies. . Stage 2 Capital’s Co-Founder and Managing Director, Mark Roberge, breaks down what a consumer tech growth team looks like and how they operate. Free user acquisition.

GTM 116

GTM Price Quota B2B 116

Sales Hacker

NOVEMBER 1, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. We teamed up with Chang Chen to break it down – let’s get into it. Does it follow a PLG or Sales-Led Growth (SLG) model? Help your team close more deals.

Product 103

Product Growth GTM Hospitality 103

Sales Hacker

AUGUST 17, 2023

The post GTM 55: Contagious B2B Messaging Mastery with Dave Gerhardt appeared first on GTMnow. Dave now runs Exit Five , The #1 community for B2B Marketers. And…monthly bonus podcast episodes dropping the first Thursday of every month.

GTM 98

GTM B2B Niche Growth 98

Sales Hacker

FEBRUARY 7, 2018

In this blueprint, we provide insight into where growth comes from and how to structure your sales approach to capture that growth. Traditional Sales Growth vs SaaS Sales Growth. Historically, growth of a sales team was based on the revenue starting with $0M on day 1 of the year. SaaS Growth Rate.

Growth 101

Growth GTM SQL Strategic partnership 101

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Everything from hiring on the GTM side to layering in a sales-led motion into PLG. At the same time?

Go To Market 128

Go To Market Growth GTM Product 128

SaaStr

FEBRUARY 2, 2022

Product-led growth has built a name for itself through its deep toolbox of effective tactics, from free trials to low prices to an inherent vitality — all of which can build a strong foundation for a versatile company. But no industry can stay static, lest they get passed up by the next big thing. 2016’s Lesson from Quip.

Growth 115

Growth Product GTM X-functional 115

Partners in Excellence

JANUARY 16, 2025

” But coaching, at least in selling and GTM is very focused and specific. Let’s start with what coaching is not: Training isn’t coaching. Are you starting to discern a pattern in these things? And now we are starting to see a lot of “experts” providing AI based coaching bots.

Objectives and Key Results 125

Objectives and Key Results Objection handling GTM Pipeline 125

Sales Hacker

AUGUST 29, 2023

Before Mixpanel, Meka spent four years at Stripe and scaled and matured its sales organization during the company’s rapid growth from 250 to 2000 people. Meka started his career working in Player Development & Baseball Operations for the Cleveland Indians.

GTM 96

GTM Finance Education Start-ups 96

Sales Hacker

OCTOBER 25, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. Over time, as Zapier built up these integrations, it became the go-to solution for connecting tools that didn’t have direct integrations.” -Eli

Product 67

Product GTM Niche Growth 67

SaaStr

JULY 5, 2024

What are the biggest GTM mistakes founders make? GTM Mistake #1: A VP of Sales That Can’t Sell or Demo the Product Mistake number one has always been an issue, and it’s the number one reason startups struggle in today’s world. GTM Mistake #3: Stepping Out Of Sales Founders often want to step out of sales after hiring a GTM team.

GTM 84

GTM Cross-sell X-functional Pipeline 84

Martech

FEBRUARY 13, 2023

Product-led growth (PLG) is all the rage as a go-to-market (GTM) strategy for B2B software companies looking to increase adoption and grow revenue. The “growth at all costs” mindset where capital was cheap is in the rear-view mirror. So, why PLG now? The SaaS sales and marketing landscape has shifted.

Growth 105

Growth GTM Product Cross-sell 105

SaaStr

APRIL 13, 2025

The Problem with Small But Mighty AI Start-Ups #5. The Secrets Inside Google Clouds Growth with Sarah Kennedy, Vice President Google Cloud Marketing #3. Real Multi-Product #4. The Top 10 Learnings from Launching SaaStrs Own AI: What Every B2B Founder Needs to Know Top Pods & Vids: #1.

GTM 71

GTM Launch B2B Growth 71