Martech

NOVEMBER 6, 2024

As companies embrace TikTok’s unique blend of storytelling, targeted ads and interactive features, they’re discovering a powerful path to growth that seamlessly integrates brand visibility, audience engagement and increased sales. Around 92% of the platform’s users engage in some form of interaction after viewing TikTok content.

Campaign 121

Campaign Launch Growth Strategize 121

Heinz Marketing

SEPTEMBER 17, 2024

Effective marketing is the linchpin that connects businesses with their target audience, drives growth, and sustains competitive advantage. Stagnant or Declining Growth Several factors can contribute to stagnant or declining growth. Slower Time-to-Market : Learning curves can delay launch plans.

Objectives and Key Results 108

Objectives and Key Results Launch Campaign Growth 108

SaaStr

DECEMBER 19, 2024

Shopify is seeing higher e-commerce growth at almost $10B ARR (!) Asana’s growth may have slowed, but Monday.com is on fire at $1B+ ARR … because it sells 70% outside of tech. Dont settle for less growth than Your NRR + 20%. Launch a truly great second product. than it’s seen in years. Be thoughtful.

E-commerce 113

E-commerce Healthcare Promote Launch 113

Martech

JANUARY 2, 2025

Over the last year, the RMN space saw new in-store standards and solid growth. Orange Apron Media, Home Depot’s RMN, launched a self-service platform for advertisers last October called Orange Access. This is likely to continue. Here are a few ways we expect to see this dynamic space continue to mature.

Retail 115

Retail Networking Transportation Hospitality 115

SaaStr

NOVEMBER 8, 2024

The Evolution of AI in Go-To-Market Systems Clay’s mission is to help quickly turn any idea for growth into reality. So if a new customer needs help to launch a creative campaign, they can hire them through Clay. They’ve achieved this due to the systems they’ve set up and the profiles they’ve hired for. So let’s dive in.

GTM 110

GTM Growth Campaign Cold Call 110

Search Engine Land

AUGUST 6, 2024

Ecommerce sites can notify users about sales, exclusive discounts and new product launches. Push notifications are versatile and can be applied to different types of projects. For example: News portals can use push notifications to inform about the latest updates.

Growth 85

Growth CTR UX Click Through Rate 85

Sales Pop!

SEPTEMBER 10, 2023

In the ever-evolving landscape of business, the quest for growth and scalability remains a perpetual pursuit. The paradigm of achieving this growth, however, is in a state of transformation. Not merely as a tool but as a catalyst for growth, transformation, and enduring connections.

Growth 173

Growth Pipeline CRM Trust 173

Heinz Marketing

AUGUST 13, 2024

Embracing customer-led growth gives us more options for how and when we use highly-targeted, precise tactics to drive more revenue. Section 4: Execute Campaigns in Waves With the right modular flow, launches can be done in waves As mentioned above, there are a lot of moving parts in this effort.

Campaign 111

Campaign Launch Start-ups Growth 111

Martech

SEPTEMBER 10, 2024

This means systematically automating the most resource-intensive workstreams, including budgeting, launching campaigns, campaign management and reporting. Expediting campaign launches for scale Launching campaigns at scale is a daunting task, especially for multi-location advertisers.

Non-Profits 113

Non-Profits Real Estate Launch Campaign 113

Sales Hacker

DECEMBER 8, 2023

Likewise, the new products you launch do not determine your success. Instead, how you launch them into the market is a huge factor in success. On the menu: less ‘obvious’ tactical tips on how these experts have aced the art of nailing a product launch – from pre-launch, to launch-day, to post-launch.

Launch 125

Launch Product GTM Technology 125

Martech

OCTOBER 1, 2024

Less digital user growth is increasing competition for ad spending. The rise of consolidation: Efficiency at the expense of control Google’s Performance Max (PMax), launched in late 2021, reflects the consolidation trend. Amazon’s Performance+, launched in 2024 , is following a similar path.

Retail 119

Retail Campaign Drivers/motivators Launch 119

Martech

AUGUST 1, 2024

Order now and enjoy a special launch discount of 15%! Of course, since you’re on our email list, you are getting first dibs on the ProX Paddle with a special launch discount of 15%! These are essential to growth in this modern, fast-paced/low budget era. Or ask it for the top-performing launch emails of the previous year.

Campaign 129

Campaign Launch Gaming Sports 129

Sales Gravy

OCTOBER 24, 2024

Adapting to New Products: Sales teams can face difficulties when launching new products. The Challenge of New Products One of the challenges sales teams often face is launching new products or services. Adapting to New Products: Sales teams can face difficulties when launching new products.

Pipeline 98

Pipeline Launch Sales Up-sell 98

Martech

AUGUST 2, 2024

Amazon’s advertising growth rate slowed last quarter, down from 24% in the first three months of the year. The 20% increase is the first time since the start of 2023 the company’s ad growth was less than 22%. Analysts were expecting Amazon to report online advertising sales of $13 billion. and Mrs.

Launch 111

Launch Growth Start-ups Process 111

SaaStr

JANUARY 26, 2025

Turn Your Customers Into Your Marketing Engine The second breakthrough was making customer success the core growth engine. A self-reinforcing flywheel where successful customers: Get promoted Tell their network Become champions Drive organic growth 3.

Education 106

Education Legal Promote Growth 106

Sales Hacker

MARCH 8, 2024

You may have heard about a free tool that GTMnow and GTMfund launched with Cabal two weeks ago, called Warm Intro Navigator. If so, you know that we’ve been nerding out on ecosystem-led growth (ELG) for quite a while now. The smartest companies are embracing Ecosystem-Led Growth, or ELG. Why Ecosystem-Led Growth for GTM?

GTM 122

GTM Growth Referrals Cross-sell 122

SaaStr

MARCH 16, 2025

Prior to Datadog, Alex held leadership positions at several high-growth SaaS companies and has a proven track record of building marketing engines that deliver consistent, measurable growth. But the payoff – as Datadog’s growth demonstrates – is marketing that drives significant, measurable business value.

Negotiate 98

Negotiate GTM Campaign Growth 98

Martech

SEPTEMBER 19, 2024

Internal testing helped me bring additional context and resources to each landing page and, finally, the confidence to launch! The PLG Calculator is a strategic simulator for you to estimate the impact of your product-led growth (PLG) initiatives.

CTR 131

CTR Click Through Rate Lead generation Campaign 131

Martech

JANUARY 9, 2025

Jellypod launched its AI podcast studio. Integral Ad Science launched its AI-driven Total Media Performance (TMP) solution. Creative Realities launched AdLogic CPM+TM, a campaign planning and management platform. BrandRep launched an AI-powered keyword generator. Email: Business email address Sign me up! Processing.

SQL 111

SQL Retail Launch Campaign 111

SaaStr

JULY 15, 2024

Salesforce, Asana, and ZoomInfo are all-in here, but by the numbers at least — it hasn’t accelerated their growth at all. But if AI doesn’t radically accelerate your revenue growth, then it’s just, at best, achieving market parity. But That Doesn’t Mean It’s Accelerating Growth.

Growth 128

Growth B2B Launch Start-ups 128

Martech

JULY 18, 2024

Dig deeper: Amazon Prime Big Deal Days in October Mobile boost Much of the Prime Day growth was driven by mobile. Turnaround for big-ticket items Economic headwinds hit growth on big purchases in the first half of 2024. A full $7 billion of sales went through mobile devices, marking an 18.6% increase over last year.

Retail 119

Retail Promote Growth Launch 119

SaaStr

MARCH 26, 2025

The conversation explored Google Clouds rapid growth, its AI-first approach, and what the future holds for the cloud ecosystem. While AI is at the forefront of every conversation, Google Clouds growth extends beyond that. In the last three to four years, we won a lot of business through single workloads, Sarah shared.

Growth 59

Growth Drivers/motivators Government Finance 59

SaaStr

NOVEMBER 20, 2024

With 90% of the Fortune 100 on GitHub and 40% of its $2B revenue coming from AI products, these real-world examples will also help you launch an AI-powered product at scale. Since its launch less than 5 years ago, Copilot has grown to 77,000 organizations using and almost 2 million users. Be prescriptive about the adoption journey.

Product 105

Product GTM Legal Launch 105

Martech

OCTOBER 22, 2024

The following capabilities are now available: Not only fast launch of online storefronts, but storefronts with built-in CRM. There are many ecommerce vendors out there, so Salesforce understandably tries to appeal by packaging ecommerce storefronts in one suite with marketing, sales and service. A closer look. Processing.

Price 113

Price CRM Launch Follow-up 113

Martech

MARCH 6, 2025

Demandbase (see below) just launched Agentbase. Now here are this week’s AI-powered AgentMarTech releases: Tavus launched three AI models designed for human-AI interaction. launched AI services for workflow automation and digital marketing. Totaligent launched a beta website showcasing its AI-powered marketing platform.

Launch 98

Launch Retail Campaign Engineering 98

Martech

AUGUST 9, 2024

Between 2019 and 2023, Austin’s VC-backed tech startups experienced a 23% growth in their workforces, while big tech firms grew their teams by 44%. These efforts become powerful marketing tools, reshaping public perception and stimulating growth. This project aims to save $100 million in electricity costs in its first 10 years.

Territory 112

Territory Transportation Electricity Government 112

Search Engine Land

SEPTEMBER 18, 2024

Guillaume Jouvencel of GHA Marketing has innovated with podcast marketing, using it to revolutionize link building and drive organic growth. (In GHA Marketing’s own website growth Similarly, GHA Marketing experienced significant growth through its podcast-focused strategy.

Niche 88

Niche Promote Lead generation Growth 88

Sales Hacker

NOVEMBER 15, 2024

Balance automation with human growth Use AI to enhance efficiency but ensure it complements human skills rather than replacing them. Neal is also an active board member, advisor, and investor in several high-growth startups, where he leverages his expertise and network to help them scale and succeed. Three frameworks to consider.

GTM 112

GTM Cold Call Strategic partnership Follow-up 112

Martech

AUGUST 19, 2024

Understand your total addressable market and ICP Before launching your ABM campaign, you must understand your total addressable market (TAM) and establish a clear ideal customer profile (ICP). It ensures your marketing efforts are focused on high-value targets that align with your business objectives. Email: Business email address Sign me up!

B2B 113

B2B Objectives and Key Results Campaign Contact 113

Martech

OCTOBER 9, 2024

You’ve launched a campaign, generated leads and now — nothing. To drive real revenue growth, sales and marketing need to work together. To drive real revenue growth, sales and marketing need to work together. Pipeline growth : A healthy pipeline is a shared success. The leads aren’t turning into sales. Sound familiar?

Growth 121

Growth Objectives and Key Results Pipeline Sales 121

SaaStr

SEPTEMBER 27, 2024

At this year’s SaaStr Annual, Rippling’s CRO, Matt Plank, chats with Sam Blond, host of the SaaStr CRO Confidential and former CRO at Brex, about Rippling’s top 3 growth tactics, which have led to the Rippling becoming a $14B company with several hundred million of ARR. From there, inbound SDRs would engage them.

Growth 128

Growth Quota Account management Cold Call 128

Sales Hacker

JANUARY 19, 2024

The noisier it gets, the more challenging organic growth becomes. There are tons of ‘hacks’ you can do for social growth, but we always look longterm. 3 Things from Sam’s Playbook for LinkedIn Growth Sam McKenna , Founder at #samsales shares 3 aspects of her playbook 1. Play longterm games with longterm people”.

Growth 122

Growth GTM CRM Launch 122

Martech

JULY 26, 2024

Influencer marketing platforms are the shortcut that makes it faster to find creators and then plan, launch and monitor campaigns. billion in 2024 and expects it to grow at a compound annual growth rate of 38% from 2024 to 2030. Influential and IMAI aren’t the first influencer platforms to be acquired.

Launch 111

Launch B2B Campaign Follow-up 111

Martech

MAY 13, 2024

Building and nurturing an active user community can be a game-changer for B2B SaaS companies looking to drive sustainable growth. The end result was a successful community launch that garnered over 2,000 users in only three months. Cumulatively, a branded user community is a critical milestone in a B2B SaaS company’s revenue growth.

Growth 111

Growth B2B Launch Follow-up 111

Martech

JANUARY 14, 2025

Even when a single tactic starts strong, its difficult to sustain that level of growth without other components to support it. Analytics are imperative to proving the effectiveness of your new strategy, so test your events before and after the campaign launch. Processing.

Campaign 116

Campaign Growth Follow-up Pitch 116

SaaStr

OCTOBER 13, 2023

How do you build a successful, high-growth company that is also profitable? Expensify’s COO, Anu Muralidharan, debunks the fallacy that profitability comes at the expense of growth. As an industry, we’ve assumed all profitability comes at the expense of growth, but that’s just not true. Can it have a meaningful impact?

Growth 118

Growth Drivers/motivators Launch Product 118

Martech

NOVEMBER 21, 2024

Interestingly, the two categories showing highest growth are makeup and active footwear, each of which would once have been very much in-person purchases. ” Dig deeper: Salesforce launches Agentforce Mobile will play a larger role. billion global shoppers, 1.6

Retail 107

Retail Sales Launch Service 107