Martech

JUNE 28, 2022

To contribute to revenue and customer generation, B2B marketers are cranking out “leads” to help sales generate revenue. Marketers are often using legacy marketing automation-centric practices developed during the first wave of marketing technology and lead generation.

B2B 113

B2B GTM Cross-sell Cold Call 113

Martech

MARCH 1, 2024

As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. B2B retention marketing finally has its day For as long as I’ve been in B2B marketing (don’t ask), lead generation and new-account acquisition have been the top priority for marketers.

B2B 129

B2B Cross-sell Pharmaceutical Account management 129

Martech

DECEMBER 1, 2023

Having a sales enablement specialist who keeps in touch with the leads after a call with SE brought Belkins the following results: Twice more deals. 30% shorter sales cycle. On top of that, the sales support team enabled our SEs to reach their KPIs four quarters in a row. Up to 40% higher revenue. In your inbox.

Process 108

Process Customers Appointment Pharmaceutical 108

ConversionXL

MAY 31, 2017

The lead capture form has become one of the most ubiquitous tools in a marketer’s toolbelt. For a decade now, it has been the mechanism that makes inbound marketing and lead generation possible. It’s not just the less-than-stellar user experience that’s making lead capture forms less desirable these days. Image Source.

Lead generation 91

Lead generation Campaign Follow-up Conversion 91

Sales Hacker

JANUARY 4, 2021

Some people immediately associate it with other job titles and responsibilities related to sales — such as sales enablement, sales administrator, sales coordinator, sales analyst, and sales support. Establish growth goals. The truth is that it’s both and more. Constantly Improve.

X-functional 101

X-functional CRM Finance Growth 101

SalesHandy

JULY 12, 2021

Here are a few tips on how to help you choose the best live chat software for your organization: Lead Generation – Let’s face it, this is an item that is probably one of the most important features you will read on this list. Growth, $47.99 Growth, $29.99 Pro – Per Month/User) CRM & Sales Bay ($7.79

Price 98

Price CRM Customer Relationship Management Growth 98

Sales Hacker

NOVEMBER 15, 2017

Account Based Marketing (ABM) is a strategic framework that engages qualified individual prospects or customer accounts as unique markets in themselves, worthy of focused, hyper-personalized treatment by sales, marketing and other teams. . Lead Generation. Lead Nurturing. Lead Qualification. Lead Scoring.

B2B 105

B2B E-commerce Cold Call Represent 105

Hubspot

JANUARY 3, 2012

How many of them do you want to convert into leads? How are you going to achieve that growth? It's worth investing the time up front in social media automation to ensure you maintain the publishing consistency you need for meaningful growth. Incorporate lead generation. Is it a customer service channel?

Networking 78

Networking Follow-up Start-ups Engineering 78

The 5% Institute

JUNE 19, 2023

While they are closely related, understanding the difference between sales and selling can have a profound impact on the success of your business. In this article, we will explore the nuances of sales and selling, their unique characteristics, and how they contribute to the overall growth of an organization. What is Sales?

Sell 52

Sell Objectives and Key Results Technique Customer Relationship Management 52

SaaStr

FEBRUARY 11, 2021

The deal volume to hit your growth targets is just too high. So my uber-point here is you shouldn’t hire a VP Sales until you are ready to scale and build and fund a small, growing sales team. And any VP of Sales that doesn’t see this — probably isn’t a great VP of Sales for you. But there are many wrong answers.

X-functional 145

X-functional Quota Sales Up-sell 145

Highspot

NOVEMBER 9, 2023

It empowers sales teams to work more effectively, provide meaningful prospect and buyer engagement , and make informed decisions, ultimately leading to increased sales and business growth. Let’s explore how a digital sales room aligns with the various stages of the sales cycle. Schedule a demo today!

Objectives and Key Results 59

Objectives and Key Results Objection handling Teamwork Sales 59

PandaDoc

MAY 9, 2024

How to increase sales velocity: best practices No matter what your sales velocity is today, you want it to go higher. Here are some ways to improve sales velocity for your business. Increase your opportunities Lead generation is the beating heart of your sales pipeline.

Pipeline 52

Pipeline Objectives and Key Results Legal Lead generation 52

SalesHandy

JULY 15, 2018

He has over 15 years of experience in Marketing, Business Development, and Sales. He, now, help his clients scale their sales, revenues and customer growth through different actionable plans. A person new to the sales field can learn a lot from Sean and his LinkedIn feed. Kyle Porter. CEO of SalesLoft. Lori Richardson.

Inside sales 76

Inside sales Consult Cold Call Sales 76

Sales Hacker

OCTOBER 7, 2021

Following Sailthru’s sale to CM Group in 2018, Cassie took on the expanded role of Chief Customer Officer for CM Group’s 200MM+ martech portfolio. Cassie spent the first pre-SaaS chapter of her tech career in growth roles in subscription and marketplace businesses (TheLadders.com, GLG). You earned your seat at the table.

Sales 137

Sales Up-sell Start-ups Cross-sell 137

Highspot

OCTOBER 11, 2023

Effective sales management is the core of any successful business. It’s not just about hitting targets; it’s about maintaining steady growth and long-term profitability. Read on as we break down why strong sales management matters, along with proven strategies to achieve it. Offer solutions that genuinely address those needs.

Objectives and Key Results 59

Objectives and Key Results Quota Drivers/motivators Technique 59

The 5% Institute

JUNE 8, 2023

What is a sales process, and why is it important? Whether you’re selling products or services, having an effective sales process in place is crucial for driving revenue and achieving business growth. It encompasses everything from prospecting and lead generation to follow-up and after-sales service.

Process 52

Process Objectives and Key Results Represent Sales 52

Hubspot

AUGUST 21, 2023

While each company divides the lead generation and qualification process differently, marketing is typically in charge of the attract and engage phases. Your marketing team will need to generate interest and awareness and educate the relevant audience on a product’s value through messaging and content (more on that later).

Go To Market 69

Go To Market Process GTM Launch 69

SalesHandy

JULY 15, 2018

He has over 15 years of experience in Marketing, Business Development , and Sales. He, now, help his clients scale their sales, revenues and customer growth through different actionable plans. A person new to the sales field can learn a lot from Sean and his LinkedIn feed. Kyle Porter. CEO of SalesLoft. Lori Richardson.

Inside sales 52

Inside sales Consult Cold Call Sales 52

PandaDoc

MARCH 7, 2023

And that can only mean one thing, more revenue and growth for your business. More accurate sales forecasting Breaking down your workflow into a map of processes helps your managers better identify what’s working and what’s failing. Let’s take a look at each stage of the overall sales process. What are we talking about?

Process 52

Process Objectives and Key Results Pitch Sales 52

Highspot

JANUARY 22, 2024

Benefits of a Well-planned Go-to-Market Strategy A well-crafted go-to-market plan is critical for businesses seeking successful market entry and sustained growth. Deals specifically with lead generation activities such as creating awareness, generating interest, and driving demand for the product through various marketing channels.

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

JANUARY 22, 2024

Benefits of a well-planned Go-to-Market Strategy A well-crafted go-to-market plan is critical for businesses seeking successful market entry and sustained growth. Deals specifically with lead generation activities such as creating awareness, generating interest, and driving demand for the product through various marketing channels.

Go To Market 52

Go To Market GTM Promote Technique 52

Martech

MARCH 4, 2025

Marketing is no longer a support function but a strategic growth driver, influencing everything from brand to demand. From sales support to strategic business driver Historically, B2B tech marketing played a critical support role, primarily focused on lead generation, sales enablement and event execution.

Drivers/motivators 119

Drivers/motivators Strategize B2B Growth 119