SaaStr

DECEMBER 11, 2024

A combination of: Growth re-accelerating. Physicians on Doximity In vertical SaaS, don’t settle for 20% market share. Combine that with 116% NRR (next point), and you hit +20% growth. 116% NRR Overall, 124% From Top Customers Doximity can only add so many more physicians to its network, with 80% share.

Profit margin 111

Profit margin Growth Networking Up-sell 111

Martech

JULY 23, 2024

The rapid growth of CTV and other cookieless channels is driving industry growth overall.” For example, John Schultz, CMO at Viant, said: “This reversal on cookie deprecation largely changes nothing for an industry that has already moved beyond third-party cookies.

Growth 126

Growth Campaign Market share Start-ups 126

Search Engine Land

AUGUST 17, 2023

It’s been just over six months since the new AI-powered Bing with Bing Chat launched – but its overall search engine market share remains virtually unchanged globally and in the U.S. search market share was 6.47% in July, per StatCounter. In February, when new Bing launched, it’s market share was 6.35%.

Market share 96

Market share Launch Engineering Growth 96

SaaStr

MARCH 25, 2025

Every meeting creates multiple potential new users because: Meeting notes are valuable to all attendees Sharing is a core part of the workflow Each share exposes new potential users to the product New users bring it to their own meetings This created a viral coefficient that drove growth with minimal marketing spend.

Meeting 96

Meeting Price Strategize Growth 96

Martech

JULY 28, 2022

This year, mobile gaming is set to surpass a 60% market share of global in-game advertising, according to a new study by marketing intelligence firm IDC and app analytics platform data.ai. The post Mobile leads growth in the expanding in-game advertising industry appeared first on MarTech.

Gaming 133

Gaming Growth Market share Service 133

ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. Growth is everyone’s business. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Martech

DECEMBER 19, 2024

Identifying profitable market segments : Explore how to use AI to assess segment characteristics, including size, growth rate and profitability, along with competition and your company objectives, to determine the most lucrative target segments. I would like the LLM to also include a section on new segments that we may have overlooked.

Profit margin 113

Profit margin Clients Growth Technique 113

Sales Hacker

FEBRUARY 7, 2025

In this article we dive into a playbook for pricing across different stages of company growth, inspired by Geoffrey Moore’s Crossing the Chasm. Each growth stage demands its own pricing approach, and getting it right can mean the difference between stagnation and explosive growth.

Price 113

Price E-commerce Cross-sell Profit margin 113

Highspot

FEBRUARY 22, 2021

The round included all existing investors: ICONIQ Growth, Madrona Venture Group, OpenView, Salesforce Ventures, Sapphire Ventures and Shasta Ventures. Highspot’s hyper-growth has been driven by the critical role sales enablement plays in a company’s ability to improve the performance of their sales teams. SEATTLE, Feb.

Growth 129

Growth Strategize Sales Contact 129

ConversionXL

SEPTEMBER 10, 2018

A major benefit of working in a digital-growth consultancy is that you see businesses across all industries and lifecycle stages try to grow their companies. I see good actions that really help a company grow but also common elements that hinder growth. As I’m a marketer, these focus on a marketing approach.). Their task?

Growth 132

Growth Non-Profits Campaign Start-ups 132

Sales Hacker

FEBRUARY 7, 2018

In this blueprint, we provide insight into where growth comes from and how to structure your sales approach to capture that growth. Traditional Sales Growth vs SaaS Sales Growth. Historically, growth of a sales team was based on the revenue starting with $0M on day 1 of the year. SaaS Growth Rate.

Growth 101

Growth GTM SQL Strategic partnership 101

Martech

AUGUST 21, 2023

It’s been just over six months since the new AI-powered Bing with Bing Chat launched – but its overall search engine market share is down slightly globally and in the U.S. search market share was 6.47% in July, per web analytics service StatCounter. In February, when new Bing launched, its market share was 6.35%.

Market share 75

Market share Launch Engineering Growth 75

Heinz Marketing

OCTOBER 25, 2022

With less energy in the system (whether via lower sales or less investment), the drive for growth at all cost falters. However, the momentary break from scaling allows us to take a breath and re-evaluate how the bureaucratic systems that support our marketing process can be made more efficient. Make no mistake, this is a bummer.

Growth 124

Growth Follow-up Start-ups Strategize 124

SaaStr

APRIL 14, 2025

Startups that are scaling are spending about: 15% of Revenue on Sales and 18% for higher growth start-ups 10% of Revenue on Marketing (and trending up) 7% on Customer Success (trending down) You can see this goes up as startups costs $5m ARR, and then stays fairly flat. Nor has sales & marketing ever really come down as you scale.

B2B 104

B2B Profit margin Engineering Sales 104

Salesforce

JULY 19, 2021

T-Mobile President and CEO Mike Sievert discusses huge company growth with Salesforce’s Gavin Patterson on this episode of Leading Through Change. When we make a big leap of faith in the customer, sometimes multiple billions of dollars of risk, we believe that they’ll invest back in us by choosing us and helping our market share grow.

Market share 98

Market share Networking Technology Technology 98

Search Engine Land

SEPTEMBER 4, 2024

These actions not only saved over £100,000 in one year, which covered the cost of their entire Adthena subscription across all markets, but also freed up valuable team resources. Additionally, Ask Arlo provided instant data points to inform future growth strategies in a cost-conscious environment.

Retail 74

Retail Healthcare Strategize Campaign 74

SaaStr

OCTOBER 27, 2023

Q: When Should A Slow Growth Company Hire a Head of Sales? Whether you’re a slow-growth company or a rocketship, a great VP of Sales will make everything a little bit better quickly. Your initial product exhausts the market, and once you approach 10% market share in your core ICP, things will start to slow down.

Strategize 111

Strategize Growth Niche Quota 111

SaaStr

MARCH 6, 2025

4 Unexpected Learnings from Brex and Plaid’s Presidents: The Enterprise Trap Is Real : Companies often fall into the trap of constantly adding features to close enterprise deals rather than focusing on the core 20% that drives actual growth. Growth is often driven by that core 20% of your product.”

Product 90

Product Finance Trust User Experience 90

Highspot

NOVEMBER 2, 2022

In fact, according to Gartner, “Sales enablement grew several percentage points faster than the sales segment average, demonstrating continued enhanced interest in solutions that can increase the effectiveness of sellers” (Gartner®, Market Share Analysis: CRM Sales Software, Worldwide, 2021, 2022)*.

Growth 98

Growth Product Customers Healthcare 98

Salesforce

MARCH 13, 2025

Finding it can help your teams prioritize their efforts, guide how you invest resources, and measure actual success against your potential for growth. It can help you decipher which ones are more likely to generate higher revenue and are ripe for opportunity-based marketing. Back to top ) Get the latest articles in your inbox.

Minimum Viable Product 100

Minimum Viable Product Strategic planning Territory E-commerce 100

SaaStr

JUNE 17, 2023

In this post, we’ll share the learnings from SaaStr CEO and Founder Jason Lemkin’s frontline analysis of the current state of the market in 2023, and distill down into why we’re now in the era of efficient growth in SaaS. Another example is HubSpot.

Growth 111

Growth E-commerce Profit margin Strategize 111

Search Engine Land

NOVEMBER 14, 2023

We’ve all experienced budget, growth and efficiency pressures amidst the challenging economic outlook. In this article, we’ll identify some of the common blind spots advertisers are currently experiencing in three specific areas: Performance Max (PMax), managing Cost Per Clicks (CPCs) and affiliate growth.

Growth 97

Growth Objectives and Key Results Commission Campaign 97

SaaStr

MARCH 5, 2025

Honest Self-Assessment Determines Success The hardest questions to answer honestly: Are you truly gaining market share? If you’re gaining market share with a great team and solid unit economics, you may never need to sell. Do you have a genuinely great team? What’s your unit economics reality?

Sell 85

Sell Negotiate Healthcare Drivers/motivators 85

ConversionXL

OCTOBER 14, 2021

To efficiently track brand awareness growth, you need to draw out both quantitative data and qualitative insights. Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. This is demonstrated by an exponential speed of growth: Image source.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

SaaStr

AUGUST 19, 2020

Public SaaS companies are now worth more than $1 trillion collectively , and Apple alone $2 trillion: With those massive valuations generally come insane expectations of growth, not just for now, but for a decade to come. You buy that growth. Not some tiny startup that might take years to get to material revenue or market share.

Growth 136

Growth Price Market share Meeting 136

SaaStr

JULY 15, 2022

Because you’ve barely penetrated a huge market. Even if that market is slowing down a little bit of buying, in the aggregate, that shouldn’t stop you stealing 0.1% market share from Shopify, Zendesk, Salesforce, etc. But even there, the growth is real. or even 1% market share.

Growth 142

Growth Market share Up-sell Trust 142

Force Management

AUGUST 31, 2023

Channel organizations are an often overlooked, but critical component to increasing market share for complex B2B sales organizations. During my time as VP of PTC’s Worldwide Channel Program, I leaned on a core formula : Productivity x Capacity = Growth.

B2B 150

B2B Market share Growth Product 150

Martech

SEPTEMBER 14, 2023

Reducing marketing budgets while facing business headwinds debilitates revenue goals and depresses network effects. The decision can create significant downward bottom-line margin pressures rather than fuelling recovery and growth. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4%

GTM 132

GTM Market share Growth Technology 132

Martech

SEPTEMBER 16, 2024

It might use martech to disrupt the status quo and capture market share quickly. Product marketing Role: Define the positioning and messaging of products or services. Sample goals: Launch two new product positioning campaigns, increasing market share by 10%. Take a tech company focused on early adopters.

Go To Market 64

Go To Market Objectives and Key Results A/B testing Territory 64

SaaStr

AUGUST 21, 2024

Shopify is seeing growth accelerate. And importantly, like Shopify, they expect that level of growth to continue. 13% Market Share in U.S. But the reality is overall the market is more fragmented than it looks, and Toast sees itself as having about 13% market share. Canva is on fire at $2.4

Territory 122

Territory Referrals Growth Quota 122

SaaStr

JULY 10, 2024

Core Canvas Product Has Hit 38% Market Share in North America The good and bad in winning a market. By its calculations, Canvas / Instructure now has 38% market share in North America, way up from an already impressive 14% in 2015. Even with slowing growth, growth still … happens.

Non-Profits 121

Non-Profits Education Growth Market share 121

Search Engine Land

SEPTEMBER 26, 2024

If all markets share a common template, there’s less need for individual audits, allowing budgets to be allocated to unique market needs instead. It’s beneficial to share site audits, especially when multiple markets use the same template.

Territory 86

Territory Technique Promote Presentation 86

SaaStr

JANUARY 1, 2024

So once you cross 3,500, let alone 10,000 — you’re starting to saturate most B2B markets. Your hitting 10%-20% market share or more, especially of your core customer base, and grow almost always slows at that point in SaaS. And leaders at scale see growth slow as they don’t have a true second product.

Product 139

Product Cross-sell CRM Growth 139

SaaStr

AUGUST 13, 2024

Back in the Adobe EchoSign days, they were all SMBs and coming up on a million in revenue, but growth wasn’t fast enough, and they were running out of money. Even with multiples and markets down, the prize in SaaS is bigger than in the past. #4: 4: You may be falling out of product market fit. It doesn’t work.

Growth 124

Growth Quota Niche Finance 124

SaaStr

SEPTEMBER 9, 2024

No matter what you do, if you are too slow here, growth stalls. That’s the one that ends up slowing growth. If nothing else, the minute you start to feel growth slow due to market penetration — start really getting that Second Act, that Second Big Product going. They’re not truly multi-product. Again, this is hard.

Cross-sell 122

Cross-sell CRM Growth Up-sell 122

Martech

JULY 3, 2023

Below, I share some of the strategies and tactics that were once popular in a well-funded environment, but which are no longer sustainable or deliver reduced returns. Making marketing an afterthought When marketing is done incorrectly, you can severely injure your brand. Of course marketing budgets will fluctuate.

Go To Market 111

Go To Market GTM Strategize Growth 111

Force Management

DECEMBER 14, 2023

A channel program is an effective way to increase your capacity and expand market share, helping you reach your growth goals faster. When executed well, your channel program will decrease the cost of a sale, improve reach into new markets, and grow overall seller capacity without increasing internal headcount.

Negotiate 136

Negotiate Education Market share Growth 136