ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. Growth is everyone’s business. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Highspot

FEBRUARY 22, 2021

The round included all existing investors: ICONIQ Growth, Madrona Venture Group, OpenView, Salesforce Ventures, Sapphire Ventures and Shasta Ventures. Highspot’s hyper-growth has been driven by the critical role sales enablement plays in a company’s ability to improve the performance of their sales teams. SEATTLE, Feb.

Growth 129

Growth Strategize Sales Contact 129

ConversionXL

SEPTEMBER 10, 2018

A major benefit of working in a digital-growth consultancy is that you see businesses across all industries and lifecycle stages try to grow their companies. I see good actions that really help a company grow but also common elements that hinder growth. As I’m a marketer, these focus on a marketing approach.). Their task?

Growth 132

Growth Non-Profits Campaign Start-ups 132

Martech

AUGUST 21, 2023

It’s been just over six months since the new AI-powered Bing with Bing Chat launched – but its overall search engine market share is down slightly globally and in the U.S. search market share was 6.47% in July, per web analytics service StatCounter. In February, when new Bing launched, its market share was 6.35%.

Market share 75

Market share Launch Engineering Growth 75

Heinz Marketing

OCTOBER 25, 2022

With less energy in the system (whether via lower sales or less investment), the drive for growth at all cost falters. However, the momentary break from scaling allows us to take a breath and re-evaluate how the bureaucratic systems that support our marketing process can be made more efficient. Make no mistake, this is a bummer.

Growth 124

Growth Follow-up Start-ups Strategize 124

Salesforce

JULY 19, 2021

T-Mobile President and CEO Mike Sievert discusses huge company growth with Salesforce’s Gavin Patterson on this episode of Leading Through Change. When we make a big leap of faith in the customer, sometimes multiple billions of dollars of risk, we believe that they’ll invest back in us by choosing us and helping our market share grow.

Market share 98

Market share Networking Technology Technology 98

SaaStr

OCTOBER 27, 2023

Q: When Should A Slow Growth Company Hire a Head of Sales? Whether you’re a slow-growth company or a rocketship, a great VP of Sales will make everything a little bit better quickly. Your initial product exhausts the market, and once you approach 10% market share in your core ICP, things will start to slow down.

Strategize 111

Strategize Growth Niche Quota 111

ConversionXL

FEBRUARY 3, 2022

Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups. In this article, you’ll learn how to develop a marketing strategy for the growth stage. What is the growth stage of the product life cycle (and why is it important)? Image source.

Growth 102

Growth Product Objectives and Key Results User Experience 102

Highspot

NOVEMBER 2, 2022

In fact, according to Gartner, “Sales enablement grew several percentage points faster than the sales segment average, demonstrating continued enhanced interest in solutions that can increase the effectiveness of sellers” (Gartner®, Market Share Analysis: CRM Sales Software, Worldwide, 2021, 2022)*.

Growth 98

Growth Product Customers Healthcare 98

SaaStr

JUNE 17, 2023

In this post, we’ll share the learnings from SaaStr CEO and Founder Jason Lemkin’s frontline analysis of the current state of the market in 2023, and distill down into why we’re now in the era of efficient growth in SaaS. Another example is HubSpot.

Growth 109

Growth E-commerce Profit margin Strategize 109

Search Engine Land

AUGUST 5, 2024

growth), while the largest of the AI search players by this metric (Perplexity), was at 15.69 (+42% growth from the year prior),” Rand Fishkin wrote. Earlier we asked if Google lost market share to Bing in May and it turned out Google did not. from May 2023 to May 2024. Why we care.

Engineering 126

Engineering Market share Growth 126

Search Engine Land

NOVEMBER 14, 2023

We’ve all experienced budget, growth and efficiency pressures amidst the challenging economic outlook. In this article, we’ll identify some of the common blind spots advertisers are currently experiencing in three specific areas: Performance Max (PMax), managing Cost Per Clicks (CPCs) and affiliate growth.

Growth 97

Growth Objectives and Key Results Commission Campaign 97

Martech

JULY 31, 2024

digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. YouTube was the only major platform that saw an increase.

Click Through Rate 126

Click Through Rate Retail Sports Growth 126

ConversionXL

OCTOBER 14, 2021

To efficiently track brand awareness growth, you need to draw out both quantitative data and qualitative insights. Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. This is demonstrated by an exponential speed of growth: Image source.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Martech

SEPTEMBER 14, 2023

Reducing marketing budgets while facing business headwinds debilitates revenue goals and depresses network effects. The decision can create significant downward bottom-line margin pressures rather than fuelling recovery and growth. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4%

GTM 136

GTM Market share Growth Technology 136

Force Management

AUGUST 31, 2023

Channel organizations are an often overlooked, but critical component to increasing market share for complex B2B sales organizations. During my time as VP of PTC’s Worldwide Channel Program, I leaned on a core formula : Productivity x Capacity = Growth.

B2B 149

B2B Market share Growth Product 149

SaaStr

JULY 15, 2022

Because you’ve barely penetrated a huge market. Even if that market is slowing down a little bit of buying, in the aggregate, that shouldn’t stop you stealing 0.1% market share from Shopify, Zendesk, Salesforce, etc. But even there, the growth is real. or even 1% market share.

Growth 140

Growth Market share Up-sell Trust 140

SaaStr

AUGUST 19, 2020

Public SaaS companies are now worth more than $1 trillion collectively , and Apple alone $2 trillion: With those massive valuations generally come insane expectations of growth, not just for now, but for a decade to come. You buy that growth. Not some tiny startup that might take years to get to material revenue or market share.

Growth 128

Growth Price Market share Meeting 128

SaaStr

JANUARY 1, 2024

So once you cross 3,500, let alone 10,000 — you’re starting to saturate most B2B markets. Your hitting 10%-20% market share or more, especially of your core customer base, and grow almost always slows at that point in SaaS. And leaders at scale see growth slow as they don’t have a true second product.

Product 136

Product Cross-sell CRM Growth 136

SaaStr

DECEMBER 11, 2024

A combination of: Growth re-accelerating. Physicians on Doximity In vertical SaaS, don’t settle for 20% market share. Combine that with 116% NRR (next point), and you hit +20% growth. 116% NRR Overall, 124% From Top Customers Doximity can only add so many more physicians to its network, with 80% share.

Profit margin 109

Profit margin Growth Networking Up-sell 109

Martech

JULY 3, 2023

Below, I share some of the strategies and tactics that were once popular in a well-funded environment, but which are no longer sustainable or deliver reduced returns. Making marketing an afterthought When marketing is done incorrectly, you can severely injure your brand. Of course marketing budgets will fluctuate.

Go To Market 119

Go To Market GTM Strategize Growth 119

SaaStr

JULY 10, 2024

Core Canvas Product Has Hit 38% Market Share in North America The good and bad in winning a market. By its calculations, Canvas / Instructure now has 38% market share in North America, way up from an already impressive 14% in 2015. Even with slowing growth, growth still … happens.

Non-Profits 112

Non-Profits Education Growth Market share 112

SaaStr

AUGUST 21, 2024

Shopify is seeing growth accelerate. And importantly, like Shopify, they expect that level of growth to continue. 13% Market Share in U.S. But the reality is overall the market is more fragmented than it looks, and Toast sees itself as having about 13% market share. Canva is on fire at $2.4

Territory 109

Territory Referrals Growth Quota 109

SaaStr

AUGUST 13, 2024

Back in the Adobe EchoSign days, they were all SMBs and coming up on a million in revenue, but growth wasn’t fast enough, and they were running out of money. Even with multiples and markets down, the prize in SaaS is bigger than in the past. #4: 4: You may be falling out of product market fit. It doesn’t work.

Growth 123

Growth Quota Niche Finance 123

SaaStr

SEPTEMBER 9, 2024

No matter what you do, if you are too slow here, growth stalls. That’s the one that ends up slowing growth. If nothing else, the minute you start to feel growth slow due to market penetration — start really getting that Second Act, that Second Big Product going. They’re not truly multi-product. Again, this is hard.

Cross-sell 121

Cross-sell CRM Growth Up-sell 121

SaaStr

APRIL 10, 2024

Fast forward to today, it’s settled into a very mature leader, with slow growth but impressive efficiency … at a stunning $2.4 Operating Margins are a wildly impressive 33%, but revenue growth has slowed to a very mature 6%, and paid customer count actually dropped last quarter. It wants efficient growth.

Drivers/motivators 116

Drivers/motivators Price Contract Growth 116

Martech

SEPTEMBER 13, 2021

The metric was bolstered by research from Peter Field and Les Binet that showed a link between share of voice and share of market. They found that if a brand increased their share of voice beyond that equilibrium (creating an “excess share of voice”), it could result in market share growth.

Market share 134

Market share Growth 134

Martech

JULY 23, 2024

The rapid growth of CTV and other cookieless channels is driving industry growth overall.” For example, John Schultz, CMO at Viant, said: “This reversal on cookie deprecation largely changes nothing for an industry that has already moved beyond third-party cookies.

Growth 132

Growth Campaign Market share Start-ups 132

Force Management

DECEMBER 14, 2023

A channel program is an effective way to increase your capacity and expand market share, helping you reach your growth goals faster. When executed well, your channel program will decrease the cost of a sale, improve reach into new markets, and grow overall seller capacity without increasing internal headcount.

Negotiate 134

Negotiate Education Market share Growth 134

The 5% Institute

MAY 25, 2023

In today’s competitive business landscape, strategic sales play a vital role in achieving sustainable growth and maintaining a competitive edge. Businesses that employ effective sales strategies can optimize their sales processes, target the right customers, and drive revenue growth. Strategic Sales FAQs 1.

Strategize 52

Strategize Growth Customer Relationship Management Relationship Management 52

SaaStr

MAY 3, 2024

SaaStr founder and CEO Jason Lemkin shares his top three SaaS metrics that matter in 2024: Net new customer count Growth vs. efficiency The bar to IPO Net New Customer Count is Your North Star One of the most important metrics in SaaS today is net new customer count. In 2021, all that mattered was growth. You’re hiding in NRR.

E-commerce 121

E-commerce Profit margin Growth Start-ups 121

Partners in Excellence

JUNE 24, 2020

When we talk about business, we quickly get to talking about the numbers–revenue, profit, EBITDA, EPS, growth, market cap, market share, customer retention, customer satisfaction, headcount, productivity, inventory, cash flow, assets, liabilities, and on and on.

Quota 162

Quota Represent Pipeline Market share 162

Search Engine Land

APRIL 17, 2024

Paid search advertising revenues reached a new high in 2023 – though annual growth continues to slow, according to a new report. Search continues to own the largest market share of advertising – 39.5%, but that is down from 40.2% In total, search accounted for $88.8 billion of a record $225 billion in U.S. in 2022 , 41.4%

Represent 104

Represent Growth Market share 104

Heinz Marketing

SEPTEMBER 17, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing Staying ahead and achieving business success requires more than just a superior product or service. Effective marketing is the linchpin that connects businesses with their target audience, drives growth, and sustains competitive advantage.

Objectives and Key Results 95

Objectives and Key Results Launch Campaign Growth 95

SaaStr

OCTOBER 29, 2024

From Stripe to Canva to Databricks to Dialpad and more, they are plenty at $300m-$3B ARR with strong enough growth to IPO. And plenty more at $200m+ ARR with maybe less strong growth, that still want to IPO. It dominated a large section of the “on prem” call center market. Fast forward to today, and Genesys: $1.6

Contact 120

Contact Growth Market share Customers 120

Sales Gravy

DECEMBER 12, 2024

Key Takeaways: Resilience in Craft Beer Market: Despite challenges in the beer industry, craft beer gained a 13% increase in market share in 2023, weathering the storm better than large-scale breweries. Despite this, craft beer has demonstrated resilience, gaining a 13% increase in market share in 2023.

Market share 97

Market share Sales Growth Process 97

ConversionXL

FEBRUARY 6, 2019

The classic graph for the product lifecycle is a sales curve that progresses through stages: a sharp rise from the x-axis as a product transitions from Introduction to the Growth phase; a sustained, rounded peak in Maturity; and a gradual Decline that portends its withdrawal from the market. What is product lifecycle marketing?

Product 124

Product Price Growth Campaign 124