SaaStr

NOVEMBER 22, 2021

At the heart of product-led growth is the user. And in this podcast, Olivia Nottebohm, CRO of Notion ($10B valuation), will delve into the more complex aspects of product-led growth, and why they’re essential for building a successful business that will thrive for years to come. So growth is a really important topic.

Growth 117

Growth Product B2C Consult 117

Salesforce

JULY 19, 2021

T-Mobile President and CEO Mike Sievert discusses huge company growth with Salesforce’s Gavin Patterson on this episode of Leading Through Change. It has better battery use, lower latency, faster network response times, massive capacity and, of course, the speeds that are so often discussed because they are many, many times faster than 4G.

Market share 98

Market share Networking Technology Technology 98

SaaStr

OCTOBER 27, 2023

Q: When Should A Slow Growth Company Hire a Head of Sales? Whether you’re a slow-growth company or a rocketship, a great VP of Sales will make everything a little bit better quickly. Q: What About Success for Founders Who Don’t Have A Network? Ask yourself, am I approaching 10% market share in my core ICP?

Strategize 107

Strategize Growth Niche Quota 107

Hubspot

SEPTEMBER 18, 2018

But it was actually the evolution of its network. A product's or service's increase in value due to a surge in usage is called a network effect. And companies can leverage this phenomenon to make their own product or service so valuable that it becomes essential for their entire target market to use. Network Effect Definition.

Networking 78

Networking Service Product Non-Profits 78

Search Engine Land

NOVEMBER 14, 2023

We’ve all experienced budget, growth and efficiency pressures amidst the challenging economic outlook. In this article, we’ll identify some of the common blind spots advertisers are currently experiencing in three specific areas: Performance Max (PMax), managing Cost Per Clicks (CPCs) and affiliate growth.

Growth 97

Growth Objectives and Key Results Commission Campaign 97

Search Engine Land

FEBRUARY 9, 2023

Walmart+ has seen consistent growth and now accounts for up to 25% of total ecommerce sales, according to a recent study by Consumer Intelligence Research Partners (CIRP). The post Walmart’s retail media network: What advertisers need to know appeared first on Search Engine Land.

Retail 80

Retail Networking Engineering Closing 80

Martech

SEPTEMBER 14, 2023

Reducing marketing budgets while facing business headwinds debilitates revenue goals and depresses network effects. The decision can create significant downward bottom-line margin pressures rather than fuelling recovery and growth. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4%

GTM 129

GTM Market share Growth Technology 129

Search Engine Land

SEPTEMBER 13, 2023

The convergence of search marketing and brand protection has emerged as a strategic imperative, ensuring not only the integrity of a brand but also its sustained growth and reputation. Defending against ad-hijacking Counterfeit products erode a brand’s market share and compromise its reputation for quality and authenticity.

Commission 121

Commission Legal Campaign Retail 121

Hubspot

AUGUST 20, 2024

Talk to your network to narrow it down further, and then do another round of research on those. Lafley announced that they’d be cutting 80 brands from their portfolio with the goal of shifting resources toward hitting a $10 billion growth plan. You can’t solve a big problem all at once. The results came quickly.

Conversion 78

Conversion Customers Gambling B2C 78

ConversionXL

APRIL 24, 2019

An effective moat doesn’t require Amazon’s distribution network or Microsoft’s monopolistic software strategy. An aspiring entrant would need to build a network of railways to compete independently. Why would Tesla let others use its network, which could be a moat to protect it from electric competitors? “I They own the tracks.

Hospitality 122

Hospitality Non-Profits Networking Electricity 122

Hubspot

DECEMBER 22, 2016

Here at HubSpot, we've been giving a lot of thought to the concept of a growth stack -- the set of tools that marketers and sales teams use to drive growth. As you might imagine, we're working to build our products to serve as a strong foundation for your growth stack. 4) Ad Networks and Retargeting.

Technology 78

Technology Technology Customers Non-Profits 78

SaaStr

APRIL 26, 2022

Your attitude going into it [the hiring process], your belief in being able to find the most successful and sustainable partnership leading your marketing and sales organizations is critical to your success from the get-go.”. Tip Two: Always Be Networking. However, these companies should still be networking.

GTM 97

GTM Networking Strategize Growth 97

ConversionXL

NOVEMBER 23, 2022

Over 300 old and new faces flew to Austin to spend two days full of networking and talks on growth and experimentation. It does, and we brought world-class marketers to deliver keynotes full of value on growth and experimentation. More networking and curated roundtables, less gurus and swag.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

SaaStr

NOVEMBER 30, 2023

General Partner Doug Pepper and General Partner and Head of Analytics at ICONIQ Growth, Christine Edmonds, share the art and science of scaling GTM at this year’s SaaStr Annual. According to ICONIQ’s data, many successful companies hit a growth plateau at around $15M ARR.

Go To Market 107

Go To Market GTM Cross-sell Growth 107

Martech

OCTOBER 23, 2023

In a less cluttered media space, they tend to capture market share from less aggressive competitors — while also taking advantage of reduced media rates with agencies. They emerged stronger, capturing a larger market share, while their competitors lagged behind. The result? The simple logic was visibility.

Finance 117

Finance Trust Market share Strategize 117

Martech

SEPTEMBER 26, 2022

Tapping into that growth can be challenging. billion networked devices will be operating worldwide by 2023. Let’s take a closer look at the global fintech market structure and the role fintech marketing plays today. Just how big is the market size of the fintech industry? How to succeed in fintech marketing.

E-commerce 113

E-commerce B2C Finance Referrals 113

Martech

NOVEMBER 18, 2022

Do you see innovation-fueled growth as imperative to success? Do you have a list of cascaded targets that reflect your growth plan and provide guidance moving forward? You’ll find that some potential products are geared more toward niche markets (i.e., Other potential products have a much broader market.

Assembly Line 121

Assembly Line Launch Real Estate Electricity 121

SaaStr

JULY 29, 2021

The strength of our growth comes from our ability to create loyal and highly satisfied customers,” said Sydney Sloan, CMO of SalesLoft. “By Partner ecosystems are having incredible growth as brands seek to compete for differentiation and market share,” added Jason Lemkin, SaaStr’s CEO & Founder.

Promote 107

Promote Government Contract B2B 107

Search Engine Land

FEBRUARY 10, 2023

A big part of my job is educating search marketers on the potential to drive growth with affiliate marketing. Misconception 1: Affiliate steals brand clicks and drives up CPC This is the biggest and most immediate hurdle I tend to identify with search marketers, so it’s a good place to start.

Non-Profits 88

Non-Profits Real Estate Retail Commission 88

SaaStr

OCTOBER 7, 2022

Other companies started looking up to Zoom to achieve similar growth rates, which was a false assumption. VCs and investors are still adjusting to the market. This has resulted in investors telling founders what they think founders want to hear instead of the hard truth necessary for successful growth.

Construction 103

Construction Growth Niche Meeting 103

Martech

FEBRUARY 7, 2024

This means leaving behind antiquated approaches like siloed interruption marketing (annoying and self-serving) and disconnected permission marketing (which can feel more transactional than supportive). Reception marketing powers the strategy behind WalletHub and Bankrate.

UX 112

UX Trust Education Repeat business 112

SaaStr

JUNE 26, 2022

In other words, why are there generally just a few leaders that own almost all market share, with perhaps a few scrappy guys behind them? I think we all know why SaaS is rarely truly mono polistic — there generally aren’t true market and network effects.

Niche 28

Niche Gaming B2C Construction 28

Search Engine Land

FEBRUARY 7, 2023

With such a promising prospect, let’s look at Microsoft Ads (or Bing Ads, as most PPC marketers still fondly call it) in relation to Google – including advantages, disadvantages, and opportunities for the platform to make some gains in market share.

Construction 84

Construction B2B Networking Engineering 84

Veloxy

MAY 24, 2023

Mastering sales velocity is essentail for driving revenue growth in today’s competitive business landscape. It provides valuable insights into the health and effectiveness of your sales process, allowing you to identify areas for improvement and drive revenue growth. What is it?

Objectives and Key Results 130

Objectives and Key Results Pipeline Pharmaceutical CRM 130

Search Engine Land

JANUARY 13, 2023

Market Share. 2010: Yahoo, Bing, and Ask.com all saw their search share drop from November to December. Yahoo Adds Network Distribution & Improved Importing To Search Ads. 2010: Would the entire GoogleHack episode develop into a major reversal for the growth of cloud computing? 2010: Another warning.

Non-Profits 108

Non-Profits Engineering Networking CTR 108

Salesforce

OCTOBER 12, 2021

“What we learned from recent research is that ‘growth’ has a different definition than it did 10 years ago,” said Karen Semone, vice president of innovation strategy at Salesforce. Growth isn’t just describing the financial valuation of a business anymore. READ MORE: 5 Game-Changing Traits of Chief Revenue Officers.

Gaming 98

Gaming Cross-sell Sales Finance 98

Hubspot

FEBRUARY 17, 2013

It's essential to marketers to be able to effectively target, deliver, and track the variety of ads we use over all our different networks and marketing assets. The social networking giant, Facebook, is expected to purchase an extensive ad-serving technology known as Atlas, from Microsoft.

Launch 78

Launch Retail Networking Follow-up 78

Search Engine Land

MARCH 15, 2023

Microsoft’s Automotive Ads get more placements, roll out globally 2022: With this expansion, the format could also display in the Microsoft Audience Network, the Microsoft Autos Marketplace and the Windows search bar. Compete Confirms Bing Gains 2011: Google and Yahoo modestly lost share, AOL and Ask were flat, Bing gained.

Launch 85

Launch Engineering Gaming Territory 85

Hubspot

JULY 22, 2020

A social media marketing agency, for example, might use keywords "marketing industry," "social media agency," "social post scheduling," and "social network analytics.". The New Zealand-based company went from offering a few marketing services to being a full-service inbound agency.

Referrals 101

Referrals Cross-sell Price Clients 101

Hubspot

JUNE 11, 2013

In the early 2000s, social networks were just starting out. There was SixDegrees.com and Friendster, but the peak of social networking was definitely still far off. LinkedIn had some foresight, though, and created a new platform that took a different spin on social networking. Since then, LinkedIn’s growth has skyrocketed.

Networking 78

Networking Gaming Campaign Retail 78

ClickFunnels

JUNE 24, 2021

Say, Facebook is generally seen as a “friends and family” social network, whereas LinkedIn is for professional connections. She points out that typically that business goal is one of these: Make more money Get more clients Reduce expenses Grow their business (reach, market share) Look awesome to their boss/clients.

Prospecting 215

Prospecting Process Cold Call Customer Relationship Management 215

ConversionXL

JANUARY 21, 2019

In business, it’s more than learned behavior; it’s an essential part of a growth strategy. That could help secure higher business deals and drive company growth. The company recovered 70% of its market share within five months and was back up to 90% a year after the incident. Why should businesses apologize?

Legal 125

Legal Manufacturing Objectives and Key Results Clients 125

ConversionXL

JANUARY 18, 2022

In this article, you’ll learn what brand awareness marketing is and how to become the only obvious choice when the prospect is ready to buy. What is brand awareness marketing, really? Brand marketing is the most powerful weapon in your growth arsenal. Brand is how you win in crowded markets.

Campaign 122

Campaign Networking Non-Profits Launch 122

ConversionXL

FEBRUARY 27, 2019

Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. It’s a transition point between the Introduction and Growth phases. And would “growth” entail? As KPOP Foods grew, Kim looked for ways to accelerate growth.

Launch 110

Launch Product Campaign Cold Call 110

Search Engine Land

JANUARY 7, 2023

2014: Ad network Chitika released a new tool that provided a user percentage or traffic market-share breakdown of PC operating system and search usage on a state-by-state basis. An Open Letter to Paid Search Networks. Summly was acquired by Yahoo in March 2013 for an estimated $30 million. Yahoo Introduces Yahoo Go 2.0,

Engineering 91

Engineering Non-Profits Electricity Networking 91

The 5% Institute

AUGUST 1, 2023

Business development is a vital process that drives the growth and expansion of an organization. It encompasses a wide range of activities aimed at identifying and creating opportunities for sustainable business growth. Networking and Relationship Building Networking is a fundamental aspect of business development.

Strategic partnership 52

Strategic partnership E-commerce Healthcare Objectives and Key Results 52

Hubspot

DECEMBER 9, 2010

More than 15 excellent speakers gathered last week in Berlin to talk about European B2B marketing, sharing best practices, case studies and sage advice. The event was among the richest I’ve had the pleasure to attend in some time and it revealed that all across the globe – some things are the same.

Healthcare 76

Healthcare B2C B2B Campaign 76