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Second quarter saw slowing ad spend on most platforms

Martech

digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. YouTube was the only major platform that saw an increase.

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5 Interesting Learnings from Doximity at $550,000,000 in ARR

SaaStr

A combination of: Growth re-accelerating. Physicians on Doximity In vertical SaaS, don’t settle for 20% market share. Combine that with 116% NRR (next point), and you hit +20% growth. 116% NRR Overall, 124% From Top Customers Doximity can only add so many more physicians to its network, with 80% share.

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5 Keys Behind Klaviyo’s Path to $1B+ ARR in E-commerce Marketing with CEO Andrew Bialecki

SaaStr

Market share ceiling might be higher than you think : While many SaaS companies plateau at 15-20% market share, Klaviyo has shown that with strong network effects and a truly superior product, you can capture over 50% of your core market. The lesson?

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How to Hack Growth When Growth Stalls

ConversionXL

Editor’s Note: this piece is an excerpt from Hacking Growth. How to Avoid “Growth Stalls”. Such lapses in strategic vision and product innovation often lead to a company experiencing what is called a growth stall, a phrase coined by Matthew Olson, Derek van Bever, and Seth Verry of CEB , a leadership advisory network.

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Most Market Share Battles Are Lost, Not Won

Pointclear

They have four salespeople (implied overhead) and a fledgling distributor network. They have tackled and surmounted huge technical hurtles, but they refuse to put any sustained effort into sales and marketing. (A buyers in every ten leads, one out of ten is a nearly 25% market share of the 4.5 available buyers).

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Highspot Raises $200 Million in Growth Funding to Take Sales Enablement Mainstream

Highspot

The round included all existing investors: ICONIQ Growth, Madrona Venture Group, OpenView, Salesforce Ventures, Sapphire Ventures and Shasta Ventures. Highspot’s hyper-growth has been driven by the critical role sales enablement plays in a company’s ability to improve the performance of their sales teams. SEATTLE, Feb.

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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. Growth is everyone’s business. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time.

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