PandaDoc

SEPTEMBER 19, 2023

In this article, we’ll explore why pivoting toward a vertical market approach, both as a model for small and medium-sized businesses and as a framework for sales and marketing campaigns, can help your team achieve outperformance. This is known as vertical marketing. So, off we go! These are related concepts yet not the same.

Niche 52

Niche Cross-sell Price Referrals 52

SaaStr

SEPTEMBER 27, 2023

You can raise ever more venture capital to fund it, or you can try to stay more capital efficient but often trade off some growth just when it’s getting going. Once you cross 10% market share in your core niche / segment — start investing in the next one. And just when the competition starts to catch up.

Niche 99

Niche Engineering Start-ups Growth 99

ConversionXL

OCTOBER 14, 2021

To efficiently track brand awareness growth, you need to draw out both quantitative data and qualitative insights. Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. This is demonstrated by an exponential speed of growth: Image source.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

The 5% Institute

JULY 6, 2023

By conducting a SWOT analysis, sales teams can gain valuable insights into their current situation, enabling them to make informed decisions and develop effective strategies to drive sales growth. Identify potential opportunities for growth and expansion. Some opportunities in sales may include: Entering new markets or demographics.

Niche 52

Niche Objectives and Key Results Sales Healthcare 52

SaaStr

AUGUST 13, 2023

Even if everyone is OK with the absolute growth rate. A niche point not again in my Top 10, but a good one. If you are clearly #1 in the space with 70%+ market share, then sure, block the competition if you want. If your growth is 60%+ or more, you are doing something right.

Niche 78

Niche Growth Pitch Market share 78

Martech

OCTOBER 14, 2022

Marketing consultants have their place but are quite different than CMOs. Consultants tend to focus on a very specific, niche area to help you get out of the mud, so to speak. Like D2C marketing.) Responsibilities of a chief marketing officer. Growth driver. Couldn’t a marketing director do the same job?

Non-Profits 124

Non-Profits E-commerce Strategize Consult 124

The 5% Institute

AUGUST 1, 2023

Business development is a vital process that drives the growth and expansion of an organization. It encompasses a wide range of activities aimed at identifying and creating opportunities for sustainable business growth. Customer Acquisition Costs Acquiring new customers can be costly, especially in competitive markets.

Strategic partnership 52

Strategic partnership E-commerce Healthcare Objectives and Key Results 52

ConversionXL

SEPTEMBER 20, 2018

What is a sales-led go-to-market strategy? A sales-led go-to-market strategy is a growth engine that leverages a sales team to reach their target customers. Perfect for hyper-niche solutions. To put yourself on higher ground, the next best SaaS GtM is a marketing-led GtM. The marketing-led GtM strategy.

Go To Market 289

Go To Market GTM Profit margin Education 289

Search Engine Land

AUGUST 15, 2023

Let’s say you’re working for a young, innovative CRM trying to eat into the market share of Salesforce, HubSpot, and the like. Be ready to build momentum using longer-tail keywords and addressing more niche audiences that can establish a base for growth. Competitive keywords: Where to start?

CRM 88

CRM Angle Niche Clients 88

Lead Fuze

JULY 24, 2023

Whether you’re a startup founder, a product manager, or an investor, understanding how to find total addressable market is crucial for your strategic planning. According to industry experts, the ability to accurately calculate your Total Addressable Market (TAM) can significantly influence your business’s growth trajectory.

Strategize 52

Strategize Strategic planning Niche Price 52

SaaStr

FEBRUARY 1, 2024

As companies scale, they evolve, so how should marketing evolve accordingly to add maximum value? Kady Srinivasan , CMO of Lightspeed Commerce, has been through every stage of marketing growth at companies like DropBox, Owlet, Klaviyo, and now Lightspeed Commerce. What are the current growth levers that can scale?

GTM 76

GTM Growth Education Strategic planning 76

SaaStr

JANUARY 26, 2020

Let’s listen to those decacorns: Zoom and Slack aren’t just niche applications like some of their predecessors. And they have far more market share and mind share than their predecessors. Some of this is just growth in the Cloud. They are ubiquitous. And Zoom and Slack are very, very free.

Niche 107

Niche Growth Product Up-sell 107

SaaStr

OCTOBER 7, 2022

Other companies started looking up to Zoom to achieve similar growth rates, which was a false assumption. VCs and investors are still adjusting to the market. This has resulted in investors telling founders what they think founders want to hear instead of the hard truth necessary for successful growth.

Construction 79

Construction Growth Niche Meeting 79

SaaStr

NOVEMBER 12, 2019

Not a brand all across the world, but enough folks in one segment, in one niche, will have good things to say about you. 10% of your customers each quarter referrs you to another customer that closes), and just a medium growth rate (20% a quarter), then over the course of 8 quarters, your Word-of-Mouth leads alone have grown 358%.

Referrals 78

Referrals Niche Growth Closing 78

Martech

NOVEMBER 18, 2022

Do you see innovation-fueled growth as imperative to success? Do you have a list of cascaded targets that reflect your growth plan and provide guidance moving forward? You’ll find that some potential products are geared more toward niche markets (i.e., Is your organization innovative?

Assembly Line 121

Assembly Line Launch Real Estate Electricity 121

SaaStr

OCTOBER 22, 2020

We didn’t hire engineers from Google or Facebook; we hired for work ethic and growth potential. Natural Product-Market Fit creates faster and more sustainable growth than artificial. The first is what I call Natural Product-Market Fit. It means product-led growth combined with virality and organic marketing methods.

Engineering 88

Engineering Growth Niche Start-ups 88

Search Engine Land

JULY 11, 2023

Cracking the code to achieve marketing success has always been challenging for marketers and SEOs. We often find ourselves immersed in established digital marketing tactics, only to discover that they don’t always hold the key to growth in today’s fiercely competitive landscape. SUBSCRIBE See terms.

Non-Profits 72

Non-Profits Profit margin Price Electricity 72

Hubspot

DECEMBER 18, 2023

Setting targeted Google Alerts for sales can give you invaluable insights into your niche. So from a sales point-of-view, I'd definitely set up Google Alerts for brand mentions,” says Founder and SEO Strategist at Growth Winner LLC Umar Faizan. You can then present your offering as a solution to their needs. But that‘s not all.

Prospecting 74

Prospecting Price Sales Up-sell 74

ConversionXL

JANUARY 18, 2022

After doubling down and investing resources specifically into the email marketing for creators niche, revenue started to build again. Prelaunch, ConvertKit discovered a niche to occupy and targeted its messaging towards creators. Where you focus product marketing will depend on the goals of the company at any given moment.

Product 110

Product GTM Construction Launch 110

SaaStr

NOVEMBER 19, 2019

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. Learn what it takes to create your own category, achieve scale in a niche SaaS vertical and how it requires more than just discovering an unmet need. I sometimes call it a niche market.

Closing 68

Closing Customers Niche Cross-sell 68

Search Engine Land

JANUARY 19, 2023

Report: 2014 Was A Bad Year For Lyrics Sites In Google 2015: And 2015 was looking to be even worse for this niche. billion, 26% year-on-year growth. Search Advertising Market With 76% Market Share 2009: Based on an analysis of 92 billion impressions and 600 million clicks. What Time Is The State Of The Union?

Engineering 88

Engineering Campaign Launch Represent 88

Hubspot

MAY 6, 2021

What forces are acting on the market today? You may have invented the next Google Glass : a great product with tough, niche demand. A market assessment will show the potential for selling your product or service. This analysis will help you evaluate if expanding into a potential new market is worthwhile for your company.

Non-Profits 95

Non-Profits Government B2C Niche 95

Search Engine Land

AUGUST 11, 2023

His Google/Organic session growth (YoY) for Q1 2013 was 16%, compared to 25% in Q2 ( Figure 5 ). New user growth grew 22 percentage points. This is where we see the limitations of LLMs on niche topics. Despite this, the impact is dubious due to outlier spikes of interest favoring the second quarter. Figure 24 ).

Engineering 95

Engineering Follow-up Start-ups Niche 95

SaaStr

AUGUST 19, 2022

And so, eventually, the growth plateaus. But look, if you already got to a million in ARR with your 50 or 20 customers, whatever it is, there’s no way you have 100% market share, is there? So, of course, it’s very hard to exhaust almost any TAM, even a niche TAM, until 10, 20, 30, 40 million ARR.

Niche 81

Niche Follow-up Start-ups Closing 81

SaaStr

JUNE 26, 2022

In other words, why are there generally just a few leaders that own almost all market share, with perhaps a few scrappy guys behind them? I think we all know why SaaS is rarely truly mono polistic — there generally aren’t true market and network effects. But what is a niche today, can be something huge tomorrow.

Niche 28

Niche Gaming B2C Construction 28

ConversionXL

JANUARY 18, 2022

In this article, you’ll learn what brand awareness marketing is and how to become the only obvious choice when the prospect is ready to buy. What is brand awareness marketing, really? Brand marketing is the most powerful weapon in your growth arsenal. Brand is how you win in crowded markets.

Campaign 122

Campaign Networking Non-Profits Launch 122

Martech

MARCH 15, 2022

The key to long-term success is using brand strategy to define your market position in order to create market share and revenue growth. A brand marketing strategy is a set of guidelines that help businesses determine their core values and what they want to achieve with the business. The secret to growth.

Objectives and Key Results 145

Objectives and Key Results Campaign Start-ups Engineering 145

SaaStr

AUGUST 12, 2022

But boy, seeing Microsoft hit all time record growth rates or close to all time growth and Azure growing 40% last quarter, I think should make folks feel pretty heartened about where SaaS and cloud are. The growth has slowed, and I don’t think they could get an offer for 20 million today. Nathan, do you have a question?

Price 73

Price Pipeline Meeting Follow-up 73

ConversionXL

AUGUST 8, 2018

More often than not, that end is team growth. Digital marketing isn’t the only skills gap disrupting the industry—in-house and agency—either. Further Fronts in Marketing Training. Niches like account-based marketing (ABM) have seen rapid growth in recent years as well. Is it market growth?

Closing 106

Closing Teamwork Education Clients 106

Hubspot

FEBRUARY 4, 2013

Remember, growing this list is so much easier when you have plenty of traffic, so while it may seem daunting to add database growth to your ever-expanding list of peak season to-dos, your off-season success hinges on your productivity during this time. Differentiate Yourself Within a Super-Niche Market. Gather Customer Reviews.

Niche 78

Niche Real Estate Start-ups Service 78

The Lost Book of Sales

JULY 12, 2021

I have to say it didn't bother me at all while I read it, but I can understand that modern "Growth Hackers" and other actively practicing professionals can feel that way. Hence the importance of pragmatists as a market segment. This can only happen if the sales effort is focused on a single niche market.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

ConversionXL

NOVEMBER 17, 2022

The more you know about your customers and market, the more effectively you can run your business. Digital analytics helps drive growth by using what’s happened in the past and what’s happening in the present to improve what happens in the future. Learn how to measure your conversion rate to accurately calculate growth.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

SaaStr

JULY 29, 2022

In other words, is it make sense to just try to grab market share and go free and then try to cash in revenue later? So find a niche, find a niche that one or two or three enterprise customers will pay for that is no-code E. You probably don’t even need product marketing until you’re at eight or 10 million.

Price 83

Price Product Start-ups Niche 83

Spiro Technologies

DECEMBER 2, 2022

Which is how we’re managing through the change at retail, by increasing our market share because everybody is under pressure. Everybody is under pressure, and we’re just widening our market share. I’m really glad that I found this little niche that allowed for so much creativity.

Closing 52

Closing Retail Manufacturing Up-sell 52

Hubspot

JANUARY 17, 2014

They experienced 42% market share growth in the first year as a result of these commercials. In addition to the impressive stats, Chipotle''s video was able to carve out a very specific niche in the market that is very hard for some of their other competitors to touch. 7) Volkswagen''s Think Small Ads.

Campaign 78

Campaign Entertainment Sports Promote 78

SaaStr

SEPTEMBER 13, 2020

You see that both organizations embracing this cloud movement, but specifically in COVID, more and more companies turning to the cloud as their solution for business continuity or for business growth in these times when shelter in place is making on-prem solutions difficult and in many cases, impossible to use. What happens to growth?

Non-Profits 62

Non-Profits Strategize Trust Growth 62

ConversionXL

SEPTEMBER 10, 2021

Market maturity: Conversely, competitors are investing in a new featureset and thus, they’ve become table stakes. Market share: You may already be a category leader, and growth requires you to expand into new verticals. Can you realistically expect the ROI to lead to compound growth?

Technology 96

Technology Technology Launch Transportation 96