Sales Hacker

FEBRUARY 7, 2018

In this blueprint, we provide insight into where growth comes from and how to structure your sales approach to capture that growth. Traditional Sales Growth vs SaaS Sales Growth. Historically, growth of a sales team was based on the revenue starting with $0M on day 1 of the year. SaaS Growth Rate.

Growth 94

Growth GTM SQL Strategic partnership 94

Hubspot

MARCH 9, 2021

Now, I'm going to go out on a limb and guess he wasn't talking about pinning down a pricing strategy for your business, but that quote still applies in that context — although maybe with a little less dramatic flair. Pricing objectives are an essential component to consider when pinning down an ideal price point.

Price 93

Price Strategize Service Market share 93

Salesforce

JULY 19, 2021

In conversation with Salesforce’s Gavin Patterson, Sievert shares how values and vision – and a deeply-entrenched customer-centricity – have taken T-Mobile from 20 million to more than 100 million customers, from a “single digit” market cap to more than $165 billion, and a 70% rise in stock price.

Market share 98

Market share Networking Technology Technology 98

ConversionXL

FEBRUARY 3, 2022

Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups. In this article, you’ll learn how to develop a marketing strategy for the growth stage. What is the growth stage of the product life cycle (and why is it important)? Image source.

Growth 102

Growth Product Objectives and Key Results User Experience 102

SaaStr

AUGUST 19, 2020

Multiples and share prices are at all time highs. Public SaaS companies are now worth more than $1 trillion collectively , and Apple alone $2 trillion: With those massive valuations generally come insane expectations of growth, not just for now, but for a decade to come. You buy that growth.

Growth 132

Growth Price Market share Meeting 132

Martech

JULY 31, 2024

digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. YouTube was the only major platform that saw an increase.

Click Through Rate 126

Click Through Rate Retail Sports Growth 126

SaaStr

JANUARY 1, 2024

So once you cross 3,500, let alone 10,000 — you’re starting to saturate most B2B markets. Your hitting 10%-20% market share or more, especially of your core customer base, and grow almost always slows at that point in SaaS. And leaders at scale see growth slow as they don’t have a true second product.

Product 138

Product Cross-sell CRM Growth 138

ConversionXL

OCTOBER 14, 2021

To efficiently track brand awareness growth, you need to draw out both quantitative data and qualitative insights. For example, if a significant portion of customers intend to repurchase simply because you offer the lowest prices, give less weight to brand loyalty in the final analysis. Market share. NPS & CSAT.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

SaaStr

APRIL 10, 2024

Fast forward to today, it’s settled into a very mature leader, with slow growth but impressive efficiency … at a stunning $2.4 Operating Margins are a wildly impressive 33%, but revenue growth has slowed to a very mature 6%, and paid customer count actually dropped last quarter. It wants efficient growth.

Drivers/motivators 120

Drivers/motivators Price Contract Growth 120

Search Engine Land

NOVEMBER 14, 2023

We’ve all experienced budget, growth and efficiency pressures amidst the challenging economic outlook. In this article, we’ll identify some of the common blind spots advertisers are currently experiencing in three specific areas: Performance Max (PMax), managing Cost Per Clicks (CPCs) and affiliate growth.

Growth 97

Growth Objectives and Key Results Commission Campaign 97

ConversionXL

OCTOBER 7, 2021

The classic lifespan of successful products is a story in four parts: Introduction Growth Maturity Decline. However, the shape of the curve—the length of the arc and the speed of the decline—is also determined by how you market that product at each stage of its life. Growth will come mostly through word-of-mouth. Rapid skimming.

Product 142

Product Minimum Viable Product Price Launch 142

Martech

SEPTEMBER 14, 2023

In my personal observations, successful alignment can produce more than double the revenue, even in challenging environments, than a major-sales, minor-marketing arrangement. Price and product are only two of many operational GTM levers. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4%

GTM 136

GTM Market share Growth Technology 136

ConversionXL

FEBRUARY 6, 2019

The classic graph for the product lifecycle is a sales curve that progresses through stages: a sharp rise from the x-axis as a product transitions from Introduction to the Growth phase; a sustained, rounded peak in Maturity; and a gradual Decline that portends its withdrawal from the market. What is product lifecycle marketing?

Product 124

Product Price Growth Campaign 124

SaaStr

SEPTEMBER 9, 2024

When I look across my investment portfolio for past 11 years , the #1 issue I think isn’t pricing, or TAM, or making a terrible mishire, or competition. No matter what you do, if you are too slow here, growth stalls. That’s the one that ends up slowing growth. Those all matter, but the best founders fight through them.

Cross-sell 122

Cross-sell CRM Growth Up-sell 122

Force Management

DECEMBER 14, 2023

A channel program is an effective way to increase your capacity and expand market share, helping you reach your growth goals faster. When executed well, your channel program will decrease the cost of a sale, improve reach into new markets, and grow overall seller capacity without increasing internal headcount.

Negotiate 134

Negotiate Education Market share Growth 134

Hubspot

OCTOBER 28, 2019

There are dozens of different pricing strategies you can use in your business, and one of the more unique options is the price skimming strategy. Price skimming is an approach to pricing your products that capitalizes on novelty, timeliness, exclusivity, and/or innovation. What is Price Skimming?

Price 60

Price Profit margin B2B Entertainment 60

Martech

JULY 3, 2023

Below, I share some of the strategies and tactics that were once popular in a well-funded environment, but which are no longer sustainable or deliver reduced returns. Making marketing an afterthought When marketing is done incorrectly, you can severely injure your brand. Of course marketing budgets will fluctuate.

Go To Market 119

Go To Market GTM Strategize Growth 119

SaaStr

APRIL 19, 2023

And it indeed has strong market share there. Driving up ARPU at scale key to growth with SMBs. That’s a material increase in pricing and ARPU. Growth Despite Flat Customer Locations. But driving payments processed up 17% on a constant currency basis helped boost revenue growth, for now. #5.

Retail 115

Retail Growth Up-sell Price 115

SaaStr

JUNE 18, 2021

Second, raise if the price is insane. If you are hot and you can get an incredible price (i.e., >=3x more than you are worth), just take it if you will need it later. So add discipline in burn to a crazy price, and you have a solution to ultimately skip half a funding (and dilution) round in VC financing. If it can, do it.

Finance 133

Finance Price Market share Start-ups 133

The 5% Institute

MAY 25, 2023

In today’s competitive business landscape, strategic sales play a vital role in achieving sustainable growth and maintaining a competitive edge. Businesses that employ effective sales strategies can optimize their sales processes, target the right customers, and drive revenue growth. Strategic Sales FAQs 1.

Strategize 52

Strategize Growth Customer Relationship Management Relationship Management 52

ConversionXL

SEPTEMBER 20, 2018

market conditions) and competitive positioning. product offering and pricing). What is a sales-led go-to-market strategy? A sales-led go-to-market strategy is a growth engine that leverages a sales team to reach their target customers. The marketing-led GtM strategy. Target or enemy (i.e. ideal customer).

Go To Market 289

Go To Market GTM Profit margin Education 289

SaaStr

MAY 30, 2024

Former Head of PLG and founder and CEO of Clinch, Uday Chakravarthi, shares insights into how to do just that. With a PLG-heavy background, first working at Microsoft Azure and again with Atlassian, the PLG pioneers, he gives insights into leveraging PLG for the growth of your organization. It’s a growth model and GTM strategy.

Cross-sell 121

Cross-sell Customers Pitch Drivers/motivators 121

SaaStr

APRIL 5, 2021

I bet the freemium metrics appeared good, with positive growth and solid conversion rates. Once the players in a new market get pretty big themselves, they’ll ultimately most likely raise prices. With less capital and a tighter team … you won’t be able to spend as much on marketing.

Price 105

Price Start-ups Up-sell Closing 105

Hubspot

JULY 22, 2020

Adjust your pricing model if needed. Do your prices accurately reflect the quality of your service offerings? Make sure the price matches the effort, especially if you've experienced an increase in clientele. A set pricing model ensures you have enough resources to allocate within your company.

Referrals 101

Referrals Cross-sell Price Clients 101

SaaStr

MARCH 8, 2020

Except with Salesloft and Outreach both are winning in the same space , each with dominant market share. Just revenue growth. It simplifies things and makes it easier to rally sales, product and marketing. #2 If you’re #2, you don’t need to necessarily cut your prices. 2 Can Go Down Market Easier.

CRM 120

CRM Gaming Price Presentation 120

SaaStr

DECEMBER 29, 2022

Shopify is seeing higher e-commerce growth at the end of 2022 than earlier, Healthcare has seen no real downturn or impacts. Don’t settle less growth that Your NRR + 20%. Raising prices may or may not work for you. At least take market share. If things are tougher for you, well they can’t be tougher everywhere.

E-commerce 118

E-commerce Healthcare Promote Launch 118

SaaStr

MAY 19, 2019

Only in this quarter did their “international subscriber additions exceed those from Australia and New Zealand, with particularly strong growth in the U.K.” ” So even in SMB sales in smaller markets, if you take dominant market share — you can get to $500m+ in ARR!

Non-Profits 105

Non-Profits Cross-sell Price Up-sell 105

SaaStr

JANUARY 2, 2020

Second, you’ll likely 5x your market share over the next 5 years. At $10m ARR, very few of us have even 1% market share of our truly addressable market. Over the next 5 years at least, and probably much faster, you’ll 5x that market share. At least to 5%! Most of us do.

Market share 117

Market share Price Up-sell Sell 117

Martech

OCTOBER 23, 2023

In a less cluttered media space, they tend to capture market share from less aggressive competitors — while also taking advantage of reduced media rates with agencies. They emerged stronger, capturing a larger market share, while their competitors lagged behind. The result? The simple logic was visibility.

Finance 128

Finance Trust Market share Strategize 128

SaaStr

FEBRUARY 2, 2024

And on the right chart above, you’ll see Shopify’s growth. The “Downturn” Isn’t in Overall Spend We wrote this up on saastr.com a few weeks ago , but Gartner recently reported that software spend will cross $1 trillion in 2024, or 12% growth from 2023. So, we’ve all actually gotten worse at sales and marketing.

Growth 126

Growth Start-ups Product Customers 126

Sales Hacker

NOVEMBER 11, 2020

Competitive intelligence allows you to leverage your competitor’s weaknesses against them to take market share. Here are a few goals you can look to accomplish: Messaging : Update your messaging to better position your product or service in the market (I go into more detail about this below). Competitive Intelligence Takes Time.

Launch 109

Launch Sales Price Clients 109

Hubspot

AUGUST 27, 2020

This seems pretty intuitive considering effective and successful growth means your business is experiencing boosts in revenue, brand awareness, brand loyalty, and more — and we know this to be true by looking at the most successful and well-known companies today (e.g. So, what is market penetration? How to Calculate Market Penetration.

Territory 101

Territory Campaign Growth Sports 101

SaaStr

FEBRUARY 1, 2024

As companies scale, they evolve, so how should marketing evolve accordingly to add maximum value? Kady Srinivasan , CMO of Lightspeed Commerce, has been through every stage of marketing growth at companies like DropBox, Owlet, Klaviyo, and now Lightspeed Commerce. What are the current growth levers that can scale?

GTM 109

GTM Growth Education Strategic planning 109

Hubspot

SEPTEMBER 18, 2018

As you can see, leveraging network effects can greatly increase the size of your user base, your company’s market share, and your product’s or service’s value. These costs are much lower than than your software's price, so the profit from selling your product is a lot higher than the cost of producing it. Local Network Effect.

Networking 78

Networking Service Product Non-Profits 78

SaaStr

DECEMBER 19, 2024

Shopify is seeing higher e-commerce growth at almost $10B ARR (!) Asana’s growth may have slowed, but Monday.com is on fire at $1B+ ARR … because it sells 70% outside of tech. Dont settle for less growth than Your NRR + 20%. Raising prices may or may not work for you. At least take market share.

E-commerce 61

E-commerce Healthcare Promote Launch 61

Hubspot

APRIL 23, 2020

For example, Growth Marketing Pro built an SEO tool that charges subscribers on a monthly basis and they used Stripe to set this up. Google Pay, Venmo, and PayPal also have mobile apps with a decent market share. Most offer a similar range of services and comparable pricing. Stripe entered the market in 2009.

Price 101

Price Trust Process Follow-up 101

Martech

DECEMBER 19, 2024

Identifying profitable market segments : Explore how to use AI to assess segment characteristics, including size, growth rate and profitability, along with competition and your company objectives, to determine the most lucrative target segments. I would like the LLM to also include a section on new segments that we may have overlooked.

Profit margin 69

Profit margin Clients Growth Technique 69