Sales Hacker

FEBRUARY 7, 2025

In this article we dive into a playbook for pricing across different stages of company growth, inspired by Geoffrey Moore’s Crossing the Chasm. Each growth stage demands its own pricing approach, and getting it right can mean the difference between stagnation and explosive growth.

Price 112

Price E-commerce Cross-sell Profit margin 112

SaaStr

MARCH 25, 2025

Every meeting creates multiple potential new users because: Meeting notes are valuable to all attendees Sharing is a core part of the workflow Each share exposes new potential users to the product New users bring it to their own meetings This created a viral coefficient that drove growth with minimal marketing spend.

Meeting 95

Meeting Price Strategize Growth 95

ConversionXL

FEBRUARY 24, 2021

How do you remain relevant as your competition continues to gain more market share? As with most things in marketing and business, product innovation isn’t something that happens from a few meetings or putting together a polished slide deck. What is product innovation? . Image source ). ” .

Product 139

Product Customers Objectives and Key Results Launch 139

SaaStr

DECEMBER 11, 2024

A combination of: Growth re-accelerating. Physicians on Doximity In vertical SaaS, don’t settle for 20% market share. Combine that with 116% NRR (next point), and you hit +20% growth. 116% NRR Overall, 124% From Top Customers Doximity can only add so many more physicians to its network, with 80% share.

Profit margin 109

Profit margin Growth Networking Up-sell 109

Pointclear

JUNE 23, 2015

They have a great product for the industrial marketplace (construction, mining, etc.). The product pays for itself in three years and has a lifespan of ten- plus years. The product pays for itself in three years and has a lifespan of ten- plus years. That is, if anyone knew about the product. No brainer right?

Market share 92

Market share Construction B2B Consult 92

Highspot

NOVEMBER 2, 2022

2, 2022 — Highspot , the sales enablement platform that increases sales productivity, today announced surging customer adoption and usage as companies leverage its capabilities to equip, train and coach reps, and analyze their programs to improve sales performance. SEATTLE, Nov. Doubled revenue across the U.K.,

Growth 98

Growth Product Customers Healthcare 98

ConversionXL

OCTOBER 7, 2021

The classic lifespan of successful products is a story in four parts: Introduction Growth Maturity Decline. How this story plays out has a lot to do with the type of product and how it’s improved over time, if at all. In this article, we’ll look at the different stages of the product lifecycle through the lens of marketing.

Product 142

Product Minimum Viable Product Price Launch 142

ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. Growth is everyone’s business. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

ConversionXL

FEBRUARY 6, 2019

The classic graph for the product lifecycle is a sales curve that progresses through stages: a sharp rise from the x-axis as a product transitions from Introduction to the Growth phase; a sustained, rounded peak in Maturity; and a gradual Decline that portends its withdrawal from the market. Introduction.

Product 124

Product Price Growth Campaign 124

Martech

DECEMBER 19, 2024

The example client I use for this tutorial is an immersive virtual event platform that offers 3D and interactive event technology; however, these prompts are built to apply to any industry, product or service. I also want to see the data used to make the selection so I can ensure it’s accurate.

Profit margin 107

Profit margin Clients Growth Technique 107

Salesforce

MARCH 13, 2025

Let’s say you’re launching a new product. You need to understand how big the market is in order to determine whether it’s worth the investment. This number exists in the form of total addressable market (TAM). TAM can also represent the total potential revenue from that market.

Minimum Viable Product 96

Minimum Viable Product Strategic planning Territory E-commerce 96

ConversionXL

SEPTEMBER 10, 2018

A major benefit of working in a digital-growth consultancy is that you see businesses across all industries and lifecycle stages try to grow their companies. I see good actions that really help a company grow but also common elements that hinder growth. As I’m a marketer, these focus on a marketing approach.). Their task?

Growth 132

Growth Non-Profits Campaign Start-ups 132

Highspot

FEBRUARY 22, 2021

The round included all existing investors: ICONIQ Growth, Madrona Venture Group, OpenView, Salesforce Ventures, Sapphire Ventures and Shasta Ventures. Highspot’s hyper-growth has been driven by the critical role sales enablement plays in a company’s ability to improve the performance of their sales teams. SEATTLE, Feb.

Growth 129

Growth Strategize Sales Contact 129

Heinz Marketing

OCTOBER 25, 2022

With less energy in the system (whether via lower sales or less investment), the drive for growth at all cost falters. However, the momentary break from scaling allows us to take a breath and re-evaluate how the bureaucratic systems that support our marketing process can be made more efficient. Make no mistake, this is a bummer.

Growth 124

Growth Follow-up Start-ups Strategize 124

Sales Hacker

FEBRUARY 7, 2018

In this blueprint, we provide insight into where growth comes from and how to structure your sales approach to capture that growth. Traditional Sales Growth vs SaaS Sales Growth. Historically, growth of a sales team was based on the revenue starting with $0M on day 1 of the year. SaaS Growth Rate.

Growth 101

Growth GTM SQL Strategic partnership 101

SaaStr

OCTOBER 27, 2023

Jason re-takes the stage in Part 2 of the series to answer questions about the right time is to invest in a new product line, building vertical vs. horizontal, multiples in 2024, and much more. Q: When Should A Slow Growth Company Hire a Head of Sales? As product builders, we enjoy horizontal products,” says Lemkin.

Strategize 109

Strategize Growth Niche Quota 109

Hubspot

FEBRUARY 14, 2020

Because of these innovative features, Apple built a reputation and loyal fan base in the first year of the iPhone's release, earning the company a 3% market share. Today, Apple has a 50% market share in the mobile phone industry. As a business, knowing your market share tells you how you stack up against competitors.

Market share 69

Market share Niche Gaming Service 69

Salesforce

JULY 19, 2021

T-Mobile President and CEO Mike Sievert discusses huge company growth with Salesforce’s Gavin Patterson on this episode of Leading Through Change. When we make a big leap of faith in the customer, sometimes multiple billions of dollars of risk, we believe that they’ll invest back in us by choosing us and helping our market share grow.

Market share 98

Market share Networking Technology Technology 98

ConversionXL

FEBRUARY 27, 2019

But, increasingly, the Apple hype-fests are a marketing—not a product—showcase. For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Yet while product launches are a risk, they’re not as risky as you think.

Launch 110

Launch Product Campaign Cold Call 110

SaaStr

JUNE 17, 2023

In this post, we’ll share the learnings from SaaStr CEO and Founder Jason Lemkin’s frontline analysis of the current state of the market in 2023, and distill down into why we’re now in the era of efficient growth in SaaS. Another example is HubSpot.

Growth 109

Growth E-commerce Profit margin Strategize 109

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey.

Launch 96

Launch Product Non-Profits GTM 96

ConversionXL

OCTOBER 14, 2021

To efficiently track brand awareness growth, you need to draw out both quantitative data and qualitative insights. Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. This is demonstrated by an exponential speed of growth: Image source.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Hubspot

AUGUST 20, 2024

When we have too many choices, we end up less satisfied, even if the product is perfectly tailored to our needs. For companies with a wide range of products, use your website or marketing efforts to highlight what others in their situation have done. Which products are most popular? Which gets the best reviews?

Conversion 78

Conversion Customers Gambling B2C 78

Hubspot

MARCH 25, 2020

There are few times more exciting in a company than during a product launch. Anticipation brews and a sense of optimism emerges around the prospect of a growth in market share. Still, a question always arises when a new product launches: do enough people know about this product launch for it to be successful?

Launch 101

Launch Product Contact Follow-up 101

Force Management

AUGUST 31, 2023

Channel organizations are an often overlooked, but critical component to increasing market share for complex B2B sales organizations. During my time as VP of PTC’s Worldwide Channel Program, I leaned on a core formula : Productivity x Capacity = Growth.

B2B 150

B2B Market share Growth Product 150

Search Engine Land

SEPTEMBER 26, 2024

These keywords represent the business’s core offerings across different markets and must consistently appear in search results. By centralizing data, you can spot market or regional trends to apply in other areas, adding value. By centralizing data, you can spot market or regional trends to apply in other areas, adding value.

Territory 86

Territory Technique Promote Presentation 86

Martech

SEPTEMBER 16, 2024

It might use martech to disrupt the status quo and capture market share quickly. Product marketing Role: Define the positioning and messaging of products or services. Sample goals: Launch two new product positioning campaigns, increasing market share by 10%.

Go To Market 61

Go To Market Objectives and Key Results A/B testing Territory 61

SaaStr

JULY 15, 2022

If your market is say 100,000 potential customers — even if your “TTAM” is only 5,000 initial customers — then you have no market excuse not getting at least 10, 20, 100 or even 500 of them. If your product really matters. Because you’ve barely penetrated a huge market. ARR last quarter.

Growth 142

Growth Market share Up-sell Trust 142

ConversionXL

JANUARY 18, 2022

To succeed in today’s crowded market, you need to harmonize product marketing and brand marketing. In this article, you’ll learn the difference between brand marketing and product marketing, and how to balance both to stand out above the crowd. Brand vs product marketing: Friends or foe?

Product 110

Product GTM Construction Launch 110

SaaStr

JULY 10, 2024

Instructure is one of the leading learning management systems for education with its Canvas product. Core Canvas Product Has Hit 38% Market Share in North America The good and bad in winning a market. That’s impressive, but also at the point where it gets much harder to grow share. #2. Paying Back $1.7

Non-Profits 119

Non-Profits Education Growth Market share 119

SaaStr

AUGUST 13, 2024

When you hire that VP of Engineering who never learns the product, it doesn’t work. Then, they hire people under them who have never learned the product, and they burn money. Back in the Adobe EchoSign days, they were all SMBs and coming up on a million in revenue, but growth wasn’t fast enough, and they were running out of money.

Growth 122

Growth Quota Niche Finance 122

SaaStr

AUGUST 21, 2024

Shopify is seeing growth accelerate. And importantly, like Shopify, they expect that level of growth to continue. Only Grew Sales & Marketing Expense 12%, and Cut R&D (Product + Engineering) and G&A Expenses Toast has gotten to profitability by truly holding the line on headcount and revenue expenses.

Territory 120

Territory Referrals Growth Quota 120

Force Management

DECEMBER 14, 2023

A channel program is an effective way to increase your capacity and expand market share, helping you reach your growth goals faster. When executed well, your channel program will decrease the cost of a sale, improve reach into new markets, and grow overall seller capacity without increasing internal headcount.

Negotiate 136

Negotiate Education Market share Growth 136

SaaStr

MAY 30, 2024

Former Head of PLG and founder and CEO of Clinch, Uday Chakravarthi, shares insights into how to do just that. With a PLG-heavy background, first working at Microsoft Azure and again with Atlassian, the PLG pioneers, he gives insights into leveraging PLG for the growth of your organization. It’s a growth model and GTM strategy.

Cross-sell 119

Cross-sell Customers Pitch Drivers/motivators 119

SaaStr

SEPTEMBER 9, 2024

No the #1 issue ends up being waiting too long to truly go multi-product. No matter what you do, if you are too slow here, growth stalls. That’s the one that ends up slowing growth. They’re not truly multi-product. Otherwise, you often end up with just add-ons, which are great but not truly second products.

Cross-sell 120

Cross-sell CRM Growth Up-sell 120

Martech

SEPTEMBER 14, 2023

In my personal observations, successful alignment can produce more than double the revenue, even in challenging environments, than a major-sales, minor-marketing arrangement. Price and product are only two of many operational GTM levers. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4%

GTM 128

GTM Market share Growth Technology 128

Partners in Excellence

JUNE 24, 2020

When we talk about business, we quickly get to talking about the numbers–revenue, profit, EBITDA, EPS, growth, market cap, market share, customer retention, customer satisfaction, headcount, productivity, inventory, cash flow, assets, liabilities, and on and on.

Quota 162

Quota Represent Pipeline Market share 162