Search Engine Land

SEPTEMBER 13, 2023

The convergence of search marketing and brand protection has emerged as a strategic imperative, ensuring not only the integrity of a brand but also its sustained growth and reputation. Defending against ad-hijacking Counterfeit products erode a brand’s market share and compromise its reputation for quality and authenticity.

Commission 121

Commission Legal Campaign Retail 121

SaaStr

SEPTEMBER 1, 2023

Very Verticalized — 95% of Revenue in eCommerce and Retail Kalviyo focused on ecommerce, ecommerce, ecommerce and it’s paid off. Shopify’s market share in eCommerce platforms has only grown over Klaviyo’s 13 year history, and today is has 70% or so market share.

Retail 115

Retail Market share B2B Campaign 115

Search Engine Land

FEBRUARY 10, 2023

A big part of my job is educating search marketers on the potential to drive growth with affiliate marketing. Misconception 1: Affiliate steals brand clicks and drives up CPC This is the biggest and most immediate hurdle I tend to identify with search marketers, so it’s a good place to start.

Non-Profits 88

Non-Profits Real Estate Retail Commission 88

ConversionXL

SEPTEMBER 23, 2020

Consumer shopping behaviors have changed dramatically since the onset of the coronavirus pandemic, with ecommerce retailers seeing unprecedented growth in traffic and sales. While retail stores are slowly beginning to reopen, many consumers have made online shopping their new default. Some 71% of U.S. Some 71% of U.S.

Trust 125

Trust Retail Appointment Contact 125

Search Engine Land

OCTOBER 9, 2023

Their traffic levels were significant among online retailers, making the merger such a big deal for search marketers. Still, they couldn’t sustain their growth, losing market share to Amazon and other online retailers. There are clear growth opportunities that the SEO and content teams can undertake.

Objectives and Key Results 97

Objectives and Key Results Retail Angle Engineering 97

Hubspot

AUGUST 27, 2020

This seems pretty intuitive considering effective and successful growth means your business is experiencing boosts in revenue, brand awareness, brand loyalty, and more — and we know this to be true by looking at the most successful and well-known companies today (e.g. So, what is market penetration? How to Calculate Market Penetration.

Territory 101

Territory Campaign Growth Sports 101

Hubspot

APRIL 25, 2019

Because this strategy requires companies to slash prices to almost below market value, it’s usually employed by new businesses in a high-growth phase that are prepared to absorb initial losses. These losses are viewed as a necessary sacrifice to gain market share and entice customers away from competitors.

Price 85

Price Gambling Retail Up-sell 85

Hubspot

AUGUST 24, 2020

More people are buying online than ever before, and industries that have traditionally struggled to break into ecommerce are seeing unprecedented growth. Most companies do not have the resources to fight for a market share in numerous different spaces. The writing on the wall is clear: ecommerce is the future.

Niche 100

Niche Entertainment Retail Gaming 100

Search Engine Land

NOVEMBER 6, 2023

Amazon reportedly employs an algorithm created by former executive Jeff Wilke to prevent other online stores from lowering prices, aiming to deter price competition and maintain higher prices in the market. This approach involves mimicking competitors’ pricing changes to avoid losing market share.

Price 102

Price Commission Retail User Experience 102

Lead Fuze

JANUARY 9, 2024

Ecommerce is booming, and business owners are on the lookout for ways to capitalize on ecommerce growth. Conclusion Capitalizing on Ecommerce Growth Strategies Ecommerce growth isn’t just booming; it’s blowing up like a piñata at the world’s biggest birthday bash. Should ecommerce have a hyphen?

E-commerce 52

E-commerce Growth Retail Gaming 52

Hubspot

FEBRUARY 17, 2013

Marketers will be able to use Twitter to run targeted ads with a wider reach across the social network. With Twitter’s plans to go public this year, the potential growth in revenue and user activity will bode well for them. Marketers for e-retailers can tap into a number of metrics to ensure their marketing is working.

Launch 78

Launch Retail Networking Follow-up 78

Hubspot

SEPTEMBER 13, 2011

Whether your business is looking to use Q4 as the last push toward meeting annual corporate projections, or you're one of the many online retailers who does the majority of its business from October through December, year-end marketing strategies often mean “make it or break it” time.

Retail 72

Retail Represent Campaign Strategize 72

ConversionXL

NOVEMBER 8, 2018

Notably, Dean continued, “the growth in voice isn’t coming 100% from smart speakers like Google Home, which aren’t super relevant for B2B companies anyway. At the same time, a missed opportunity by a manufacturer is an opportunity for non-Amazon retailers who sell Yeti products to fill the informational vacuum. Conclusion.

B2B 100

B2B Manufacturing Retail Cross-sell 100

Veloxy

JANUARY 23, 2024

Traditional Marketing While traditional marketing campaigns utilize mass media to reach a broad audience, field marketing efforts put the emphasis on direct interaction with consumers through direct sales. Localized strategies are central to field marketing, allowing it to resonate with specific communities and regions.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Sales Hacker

OCTOBER 21, 2021

A sales team is a group of representatives whose job is to help improve revenue growth, increase sales, and keep consumers happy. Thinking outside the box by including a diverse sales team is statistically proven to drive success in the market. What does it mean to diversify your sales team?

Represent 120

Represent Education Sales Up-sell 120

Search Engine Land

JANUARY 25, 2023

Insights from our 2017 holiday retail survey 2018: Holiday budgets rose across most platforms, plus what retail marketers did differently. Search Market Share 2008: Google Grew, Yahoo & Microsoft Dropped & Stabilized 2009: In short, it was a 6% gain for Google.

Objectives and Key Results 77

Objectives and Key Results Retail Real Estate Engineering 77

Search Engine Land

OCTOBER 10, 2023

Market share – splitting by digital and non-digital. Demand growth rate. Annual growth trends. Digital searches to store visits Measures the effectiveness of Findability efforts in driving physical foot traffic to a retail store. Internal digital skills vs. outsourcing. Omnichannel maturity.

Objectives and Key Results 101

Objectives and Key Results X-functional Intrinsic Construction 101

ConversionXL

FEBRUARY 27, 2019

Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. It’s a transition point between the Introduction and Growth phases. And would “growth” entail? As KPOP Foods grew, Kim looked for ways to accelerate growth.

Launch 110

Launch Product Campaign Cold Call 110

Hubspot

JUNE 11, 2013

Since then, LinkedIn’s growth has skyrocketed. And their growth rate is unlike any other social network. There is not another social network that is currently doing what LinkedIn has done at the same growth rate. What separated Amazon from many other similar companies was seeing an opportunity in online retail, and seizing it.

Networking 78

Networking Gaming Campaign Retail 78

The 5% Institute

AUGUST 1, 2023

Business development is a vital process that drives the growth and expansion of an organization. It encompasses a wide range of activities aimed at identifying and creating opportunities for sustainable business growth. Customer Acquisition Costs Acquiring new customers can be costly, especially in competitive markets.

Strategic partnership 52

Strategic partnership E-commerce Healthcare Objectives and Key Results 52

Hubspot

OCTOBER 18, 2021

Other tools like SEMRush and Ahrefs benchmark your competitor's growth and performance across multiple digital marketing channels. For more than 15 years, Xerox dominated the printer market, eventually reaching a record-setting $1 billion in revenue in the 1960s. Bean, a clothing and outdoor equipment retailer.

Manufacturing 77

Manufacturing Assembly Line User Experience Gaming 77

Sales Hacker

MARCH 4, 2025

Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. You kind of have to grow up a little bit and start using more, you know, sales led growth tactics, and maybe starting with your time at Asana. [00:07:00] And then along the way.

GTM 76

GTM X-functional Start-ups Campaign 76

Search Engine Land

JANUARY 13, 2023

2020: Pointy had solved a problem that vexed startups for more than a decade: how to bring small, independent retailer inventory online. Market Share. 2010: Yahoo, Bing, and Ask.com all saw their search share drop from November to December. Google buys Pointy to bring SMB store inventory online. 2010: Another warning.

Non-Profits 108

Non-Profits Engineering Networking CTR 108

Salesforce

FEBRUARY 15, 2024

This is to offset the customer attrition rate of 7% while still ensuring growth. Increase market share A company’s market share is the total percentage of the sales they control in the market for their products or services. of the market. SpinzFlip has $3 million in annual sales or about 0.5%

Cross-sell 64

Cross-sell Non-Profits Quota Drivers/motivators 64

Search Engine Land

JULY 11, 2023

Cracking the code to achieve marketing success has always been challenging for marketers and SEOs. We often find ourselves immersed in established digital marketing tactics, only to discover that they don’t always hold the key to growth in today’s fiercely competitive landscape. SUBSCRIBE See terms.

Non-Profits 72

Non-Profits Profit margin Price Electricity 72

ConversionXL

JANUARY 18, 2022

Take Bellroy , a leather accessories retailer. They use product marketing techniques to target and educate their customers. Product marketers work across the whole organization to continually zero in on the best benefits for customers and build better products in an ever-changing market landscape. Image source.

Product 110

Product GTM Construction Launch 110

Search Engine Land

JANUARY 26, 2023

Thanksgiving Drove Retailers’ Highest Paid Search Revenue Gains Of The Holiday Season [Report] 2015: Revenue rose 50% year-over-year, just beating out Black Friday’s revenue gains of 49%. Bing Out Of “Betaphase” In Germany, Claims 10 Million Users 2012: Bing said its market share was 20% of active internet users in Germany.

Gambling 84

Gambling Launch Engineering Campaign 84

The 5% Institute

MAY 22, 2023

In today’s competitive business landscape, setting and achieving sales targets play a pivotal role in driving growth and ensuring the success of organizations. These goals can include increasing market share, entering new markets, launching new products, or improving customer retention.

Profit margin 52

Profit margin Non-Profits Objectives and Key Results E-commerce 52

The 5% Institute

MAY 26, 2023

By carefully planning and executing their entry into the market, businesses can gain a competitive edge, capture the attention of their target audience, and achieve sustainable growth. In this article, we will explore what go-to-market strategies entail and delve into the key components that contribute to their effectiveness.

Go To Market 52

Go To Market Objectives and Key Results Customer Relationship Management Price 52

Highspot

AUGUST 18, 2024

Example impact questions are: Are these challenges impacting your revenue or market share? We will explore sample discovery from each process step with a retailer seeking real-time customer insights. Situation: A retailer with 2,500 employees across six locations seeks to improve its customer insights capabilities.

GTM 52

GTM Retail Drivers/motivators Contract 52

Search Engine Land

MARCH 2, 2023

Report: Growth Of Paid Search Budgets Decline While SEO Budgets Increase 2009: An eMarketer report said SEO budgets would increase in the next five years, while paid search budgets would decline relative to the overall marketing budgets for companies.

Launch 79

Launch Legal Engineering Networking 79

Hubspot

NOVEMBER 15, 2011

Aside from the astounding growth of mobile in the U.S., So how do inbound marketers leverage the power of the mobile device to provide a personalized experience for the user while not intruding in their day-to-day lives? B2B marketers can let users register for and listen to webinars on their mobile devices. And in the U.S.,

Campaign 78

Campaign User Experience Start-ups Retail 78

Eliminate Your Competition

JULY 14, 2022

In most industries, a single company controls the market. Compared with their competitors, they have a much larger market share, top-of-the-line products, a more significant marketing budget and reach, and more company cachet. You may purchase my book from your favorite book retailer.

Retail 52

Retail Price Networking Promote 52

Hubspot

JANUARY 4, 2021

John Graff, Chief Marketing Officer at Sonim , predicts: "I believe 2021 will be a year that will provide significant opportunities for companies to grow/expand market share. Everything has been changed, whether it's work-from-home, education, online retail, and more.". Brands will capitalize on change.

A/B testing 101

A/B testing Tradeshows Education B2C 101

The 5% Institute

JULY 6, 2023

By conducting a SWOT analysis, sales teams can gain valuable insights into their current situation, enabling them to make informed decisions and develop effective strategies to drive sales growth. Identify potential opportunities for growth and expansion. Uncover weaknesses and take proactive measures to address them.

Niche 52

Niche Objectives and Key Results Sales Healthcare 52

Hubspot

SEPTEMBER 19, 2018

recession between 2008 and 2011, it has rebounded and is now back to pre-recession growth rates. By the time their success prompted competitors to start their own online bookstores, Amazon had already taken a big enough market share to make competition nearly impossible. Social media offers free marketing.

Minimum Viable Product 78

Minimum Viable Product Legal Finance Government 78

The 5% Institute

JUNE 7, 2023

Recruiters and hiring managers are keen to see specific sales skills that demonstrate your potential to drive revenue and contribute to the growth of an organization. Emphasize that employers value candidates who can contribute to revenue generation and business growth.

Negotiate 52

Negotiate Healthcare Relationship building CRM 52