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Why account-based expansion is B2B’s next growth lever

Martech

Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs. Here’s why it’s time to rethink your approach to growth. However, if your GTM isn’t optimized, that 40% can drive growth or become a costly obstacle.

Growth 133
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The New Rules of AI Startup Growth: 5 Key Lessons from Cohere, Together AI & Salesforce Ventures

SaaStr

The Traditional “Triple, Triple, Double, Double, Double” Rule is Dead for AI Startups If you’ve been in SaaS for a while, you know the classic growth rule of thumb: “Triple, Triple, Double, Double, Double.” 5 Actionable Strategies for AI Startup Growth 1. Run all three simultaneously from the start.

Growth 110
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Bridging the Gap: Aligning Sales and Marketing for Enhanced Business Success

Sales Pop!

The Importance of Sales and Marketing Alignment Sales and marketing teams share a vital goal: driving business growth by acquiring new customers and retaining existing ones. It will improve lead quality, and enhance customer experiences, ultimately driving long-term growth. However, their methods and priorities often differ.

Sales 260
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GTM 129: 6 Proven Tactics Driving B2B Growth

Sales Hacker

In this special episode, Scott Barker is looking at some of the big themes he’s seen in how the top go-to-market leaders are driving growth today. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Thank you for rocking with me.

GTM 108
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How marketing leaders can transform marketing from a support function to a growth driver

Martech

They are not regular attendees at board meetings, and even fewer participate in earnings calls. He emphasized the importance of stepping into a role that aligns with the organization’s growth and profitability objectives. Instead, it should be positioned as a strategic driver of growth and long-term value.

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From 0 to 1 Billion Meetings: How Otter.ai Built a Bottom-Up AI SaaS Without a Single Sales Rep

SaaStr

The Viral Loop They Built Into Every Meeting Otter.ai What’s Next: The Future of AI SaaS Otter.ai’s next frontier is real-time AI assistance in meetings. has built isn’t just a transcription service – it’s a masterclass in bottom-up AI SaaS growth.

Meeting 96
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How Personal and Professional Growth is Based on New Beliefs, Actions, and Outcomes

Iannarino

The main challenge to growth and development is our inability to change our beliefs and our actions. There is a recipe for personal and professional growth : follow it, and you will become something more than you are now. Most avoid the recipe for growth because it is uncomfortable and, at times, difficult. New Beliefs.

Growth 286