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Why account-based expansion is B2B’s next growth lever

Martech

Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs. Here’s why it’s time to rethink your approach to growth. However, if your GTM isn’t optimized, that 40% can drive growth or become a costly obstacle.

Growth 135
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Boosting Sales with Pipeline Velocity feat. Amy Franko

Sales Gravy

On this episode of The Sales Gravy Podcast, JBJ sits down with Amy Franko, a sales expert specializing in the mid-market, to discuss pipeline velocity, qualifying deals, and the importance of asking the right questions in sales. Monitoring how quickly deals move through the pipeline can significantly impact quarterly and yearly outcomes.

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What’s In Your Pipeline?

Tibor Shanto

Many reps and managers look at opportunities independently of one another, but the pipeline is a collective of opportunities. Unfortunately, many salespeople see their pipeline as a holding tank for opportunities, rather than a means of driving to quota. What is in your pipeline should meet specific and defined criteria.

Pipeline 257
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Seizing Genuine Sales Opportunities for Growth

Iannarino

In any pipeline, you will find many potential deals. Instead, they live in your B2B sales pipeline because the salesperson must enter the record after a first meeting. Many records that show up as opportunities are not close to being deals worth pursuing.

Growth 266
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5 Reasons Why Sales Teams Miss Revenue Targets [+ How to Meet Them]

Hubspot

And even with revenue up in 2024 , reps are still struggling to meet their sales goals. In addition, I reached out to other sales experts to hear what they had to say about setting and meeting revenue goals so you can take home some best practices from their experience. Relying upon seller opinions when grading pipeline health.

Meeting 66
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How to make the jump from product-market fit to platform-market fit

Martech

.” Jason’s mission is clear: Lead the company through the final stage of go-to-market maturity, platform-market fit, where integrated solutions drive customer value and position the company for long-term growth. Jason’s team emphasizes Velocity, working quickly to move accounts through the pipeline and deliver value faster.

GTM 110
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17 Best Sales Productivity Tools Your Team Needs in 2025

Veloxy

Theyre realizing that streamlining tools isnt just about convenience its about unlocking real productivity and revenue growth. Our platform helps field and outside sales teams achieve a 3X increase in new revenue growth in their first month. Thats why 94% of sales organizations are consolidating their tech stacks this year.

Product 130