Martech

JANUARY 18, 2024

Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. Connecting disjointed martech tools and platforms Meet Emily, a marketing manager at a mid-sized ecommerce company. In both cases, strategic integration focused on: Consolidating customer data.

Strategize 115

Strategize Growth Territory Technology 115

Partners in Excellence

NOVEMBER 6, 2024

It’s “strategic planning season” for many companies. They are presenting the strategic goals and numbers for the coming year. In discussing the strategic goals for the organization, most take the numbers, run the math based on growth objectives, identifying plans for the coming year.

X-functional 127

X-functional Strategize Quota Pipeline 127

Hubspot

MARCH 13, 2025

And even with revenue up in 2024 , reps are still struggling to meet their sales goals. In addition, I reached out to other sales experts to hear what they had to say about setting and meeting revenue goals so you can take home some best practices from their experience. Table of Contents What are revenue targets? Current pipeline.

Meeting 66

Meeting Pipeline Quota Sales 66

Martech

JULY 17, 2024

Despite rapid growth, her team of eight now faces the challenge of achieving more with less due to recent layoffs. As performance becomes harder to predict, Emma is caught in a whirlwind of soaring CPAs, long “gap-close meetings,” and the desperate need to meet ever-higher quotas. Sound familiar?

GTM 101

GTM Product Strategize Drivers/motivators 101

Martech

SEPTEMBER 20, 2024

.” Jason’s mission is clear: Lead the company through the final stage of go-to-market maturity, platform-market fit, where integrated solutions drive customer value and position the company for long-term growth. It isn’t just a roadmap — it’s the strategic fuel to power the tech stack and support platform expansion.

GTM 108

GTM Product Cross-sell Profit margin 108

Veloxy

JANUARY 7, 2025

Regularly meeting and communicating openly with your sales and marketing teams will encourage collaboration. It also keeps the solution fluid and ensures thatit meets your current business requirements. At this juncture, active listening is critical so they can see youre truly engaged and invested in meeting their needs.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Sales Hacker

FEBRUARY 7, 2025

In this article we dive into a playbook for pricing across different stages of company growth, inspired by Geoffrey Moore’s Crossing the Chasm. Each growth stage demands its own pricing approach, and getting it right can mean the difference between stagnation and explosive growth.

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Price E-commerce Cross-sell Profit margin 111

Partners in Excellence

JANUARY 7, 2025

A long time friend and colleague asked me to sit in a vendor meeting. We’ve been working on developing new strategies to drive growth. More as part of their learning process, they arranged meetings with a few leading companies to see if these types of tools might support what they were trying to achieve.

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Process Strategize Clients Technology 127

Sales Hacker

JANUARY 13, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. The 5-phase framework that grew Outreach from $0 to $230M ARR Outreachs first salesperson, Mark Kosoglow , played a pivotal role in driving the companys growth from $0 to $230 million in ARR.

GTM 108

GTM Cross-sell Pipeline Strategize 108

Martech

JULY 30, 2024

Metrics allow you to manage your business through data to meet or exceed targets and deliver maximum value. Use project management metrics and data to draw out additional strategic insights. You must carefully decide what direction you’re going to strategically grow your business. Speed : Cycle time and on-time delivery.

Profit margin 115

Profit margin Niche Strategize Clients 115

Heinz Marketing

SEPTEMBER 26, 2024

Strategic clarity and focus. Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year. Ensure the marketing budget supports broader company goals for growth, brand awareness, customer retention, etc. Here are some of the big ones for us….

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98

Martech

AUGUST 13, 2024

” The pandemic and subsequent economic challenges forced many companies to focus on short-term survival rather than long-term growth. As a result, marketing roles emphasizing strategic planning are being reduced or eliminated. Apparently, Gil was having trouble making ends meet. Continuous learning is essential.

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Strategic partnership Strategic planning Represent Sports 129

Martech

FEBRUARY 20, 2025

A lack of resources in several key areas is hindering the ability of marketing teams to drive revenue, growth and customer acquisition, according to a new report from the CMO Council. The report found companies that include chat experience reporting 75% year-over-year growth in annual revenue. Email: Business email address Sign me up!

Growth 68

Growth Campaign Presentation Trust 68

Sales Hacker

NOVEMBER 15, 2024

Note-taking during meetings: Sharpens the ability to synthesize information and identify patterns. Manual onboarding exercises: Require new hires to take meeting notes, draft follow-ups, or conduct outreach manually before transitioning to automation. Product-Channel Fit (PCF): Finding the right growth strategy for your product.

GTM 112

GTM Cold Call Strategic partnership Follow-up 112

Heinz Marketing

SEPTEMBER 17, 2024

Effective marketing is the linchpin that connects businesses with their target audience, drives growth, and sustains competitive advantage. This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business.

Objectives and Key Results 108

Objectives and Key Results Launch Campaign Growth 108

Heinz Marketing

DECEMBER 26, 2023

Whether it’s for planning strategic company direction, departmental initiatives, or team-oriented goals, the significance of collecting relevant and impactful insights cannot be overstated. It serves as a compass to help guide strategic planning and facilitate a competitive edge in an ever-evolving market ecosystem.

Strategize 122

Strategize Strategic planning Technology Technology 122

SaaStr

JANUARY 26, 2025

Turn Your Customers Into Your Marketing Engine The second breakthrough was making customer success the core growth engine. A self-reinforcing flywheel where successful customers: Get promoted Tell their network Become champions Drive organic growth 3. Black Friday playbook) 3.

Education 105

Education Legal Promote Growth 105

SaaStr

MARCH 28, 2025

Agentic AI is not just streamlining workflowsits transforming finance into a lean, intelligent, and deeply strategic function. As autonomous agents replace traditional back-office tasks, finance leaders must evolve from controllers to orchestrators of growth and automation. 100 of the top CEOs meet the top CFOs and VPs of Finance.

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Finance Strategize Consult Growth 100

Sales Pop!

MARCH 18, 2024

There are several strategic approaches that can help companies in the heavy-haul trucking sector operate more efficiently. In this blog post, we will explore five strategic approaches that heavy-haul trucking companies can implement to enhance efficiency in their operations. Improving fuel efficiency, and minimizing waste.

Strategize 130

Strategize Transportation Drivers/motivators Networking 130

Martech

SEPTEMBER 27, 2024

High ROAS often comes from targeting existing customers or high-intent audiences, which is effective but overlooks the long-term brand-building needed for lasting growth. However, success also depends on a proactive and strategic marketing team. Fixating on ROAS leads to a narrow focus on short-term gains.

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Campaign Conversion Strategize Trust 122

SaaStr

DECEMBER 20, 2024

Having led sales teams of 500+ at BILL and 800+ at HubSpot, Michelle has unique insights into what makes great frontline managers and why investing in them is crucial for sustainable growth. Effective team meetings and 1:1s. “At HubSpot, I had over 100 frontline sales managers reporting to me. Sales methodology reinforcement.

Pitch 104

Pitch Promote Sales Pipeline 104

Hubspot

JANUARY 14, 2025

Theyre someone who takes initiative, inspires their fellow salespeople, and drives revenue growth through an innovative approach to prospecting and selling. When it comes to B2B sales, relationships, strategic alignment, and trust determine the success of everything, from initial prospecting to long-term client retention. I know this.

Negotiate 78

Negotiate Cross-sell Drivers/motivators Strategize 78

Search Engine Land

JULY 16, 2024

Provide strategies for reassessing digital businesses in the AI era to achieve long-term sustainable growth through ethical AI practices. However, as Acemoglu found in previous industrial revolutions, technology produces growth when invested to improve productivity, not to cut costs to automate production.

Click Through Rate 110

Click Through Rate User Experience Promote Technology 110

Search Engine Land

SEPTEMBER 18, 2024

Backlinks are still essential in SEO today, but there’s a stronger focus on their quality and strategic placement. Guillaume Jouvencel of GHA Marketing has innovated with podcast marketing, using it to revolutionize link building and drive organic growth. (In The site is still new, so the growth might seem small now.

Niche 88

Niche Promote Lead generation Growth 88

SaaStr

OCTOBER 27, 2023

Q: When Should A Slow Growth Company Hire a Head of Sales? Whether you’re a slow-growth company or a rocketship, a great VP of Sales will make everything a little bit better quickly. So, don’t go too early and burn the team out, but don’t wait too long and exhaust your TAM and slow your growth.

Strategize 109

Strategize Growth Niche Quota 109

Veloxy

JANUARY 2, 2024

As a sales leader, your efforts directly impact the company’s stability and growth. These range from strategic alterations to investments you can make that will have a transformational impact. Set and Track Sales Objectives Setting goals is essential for your company to consistently achieve growth targets in sales.

Product 246

Product Territory Objectives and Key Results Sales 246

ConversionXL

JULY 8, 2021

They exist to help you make better strategic decisions over your marketing. Granular insights around metrics such as keyword conversions, for instance, is where strategic decisions can be made. But what about investing more in SEO and organic growth? Gleaning insights from your conversion rate data. Here’s how to do it.

Conversion 156

Conversion Growth Gambling A/B testing 156

Iannarino

MAY 2, 2024

Understanding the strategic outcomes they desire allows you to address their genuine needs. Participate in Planning Sessions : Several clients extended invitations for me to attend their planning meetings, granting me access to key leaders and pertinent documents. Consistent client visits foster loyalty and growth.

Clients 229

Clients B2B Contact Follow-up 229

Martech

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. Ultimately, the strategic use of member data allows you to boost incremental revenue by successfully upselling and cross-selling relevant products and services to an engaged audience.

Cross-sell 107

Cross-sell Drivers/motivators Strategize Promote 107

Martech

JUNE 20, 2024

As a senior leader, one of your core responsibilities is pushing your team’s operational maturity forward so you are ready to meet tomorrow’s challenges. Avoid a demotivated team and a closet full of abandonware by getting that strategic clarity first. Without a foundation in clear objectives (i.e.,

Strategize 103

Strategize Niche Technology Technology 103

Martech

DECEMBER 4, 2024

Missed ROI opportunities: Without clear KPIs, it’s impossible to measure whether a tool drives growth, engagement or efficiency. Key actions Align marketing goals with corporate strategy: Break down how marketing can influence broader business objectives, like revenue growth or market expansion​​.

Objectives and Key Results 121

Objectives and Key Results Technology Technology High impact 121

Search Engine Land

JULY 29, 2024

Keyword strategy : Both involve the strategic use of keywords to improve discoverability and relevance. Content quality and relevance: Both emphasize the importance of high-quality, relevant content that meets user needs and adheres to E-E-A-T (experience, expertise, authoritativeness and trustworthiness) principles.

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

Search Engine Land

SEPTEMBER 4, 2024

This shift aims to enhance advertisers’ ability to capture emerging demand and drive growth through a multi-format approach. Bottom line : This latest update represents a strategic move to meet evolving consumer expectations following ad format preferences updates in Demand Gen earlier this year.

Campaign 85

Campaign Represent Strategize Launch 85

Veloxy

OCTOBER 22, 2024

These insights are invaluable for CEOs and Sales Executives, as they allow for smarter resource allocation and more strategic decision-making. These algorithms assess every interaction: Emails opened Meetings attended Responses to follow-ups They predict the likelihood of conversion with impressive precision.

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Prospecting Technique Pipeline Sales 130

Search Engine Land

SEPTEMBER 25, 2024

” PMax offers growth opportunities through AI-driven insights across various channels, but Kruger advised against relying solely on it, suggesting it should be part of a broader, strategic approach that includes learning from PMax to enhance dedicated campaigns. You can watch the full session from SMX Advanced here:

Objectives and Key Results 84

Objectives and Key Results Growth Campaign Strategize 84

Salesforce

AUGUST 15, 2024

You peek at your calendar to confirm a few meetings. This provides a single source of truth for your business and allows for more strategic decision-making and personalized engagement. The reports generated from analytics are used by organizations to understand performance, optimize processes, and guide strategic planning.

Product 82

Product E-commerce CRM A/B testing 82

Martech

MARCH 6, 2025

Dig deeper: How ABM systems are evolving to meet changing B2B buying behaviors Phase 2: Understanding the modern ABX framework Modern ABX represents a fundamental shift in how we think about account-based strategies. It will take it from a static targeting exercise to one that drives measurable revenue growth.

GTM 107

GTM B2B Contact Campaign 107