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Minimum Viable Metrics

Partners in Excellence

One of the key strategies for very early stage companies, for new product developers, or lean practitioners, is the concept of the “Minimum Viable Product.” ” It’s a very customer centric approach in launching new products. Once we got that wired in, we stopped tracking it.

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What Is Total Addressable Market (TAM)? How to Calculate + Examples

Salesforce

Finding it can help your teams prioritize their efforts, guide how you invest resources, and measure actual success against your potential for growth. This makes TAM a valuable tool in sizing up new features and products. How to calculate TAM Your TAM includes every opportunity for your business, including future growth.

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The Minimum Viable Product Approach to Ecommerce Is a Game Changer — Here’s Why

Salesforce

Take a minimum viable product (MVP) ecommerce approach. Get tips and best practices to jump-start growth. Every day your launch is delayed means missed revenue, so it’s critical to keep things on track with your build or implementation. One of the best (read: fastest) ways to get a new commerce experience up and running?

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Growth hacking is how Slack went from 15,000 to half a million daily users in its first year. Growth hacking isn’t about deploying sleazy tricks. It’s about making calculated, data-driven moves for fast growth. It’s about making calculated, data-driven moves for fast growth. What is growth hacking?

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How to Model Your Marketing Against the Product Lifecycle

ConversionXL

The classic lifespan of successful products is a story in four parts: Introduction Growth Maturity Decline. How this story plays out has a lot to do with the type of product and how it’s improved over time, if at all. Growth will come mostly through word-of-mouth. You’ll experience a boost in sales and market presence.

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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

The Concierge stage is about delivering the product promised in The Pitch, to a few customers with as little technology as possible. The reason you want to start with a small customer base & minimum viable product is so you can work with those customers to create an experience they’re truly excited about.

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How Focusing on Delivering Customer Value Generates Business Value with Gusto Co-Founder Josh Reeves (Pod 606 + Video)

SaaStr

Minimum Loveable Product, not Minimum Viable Product. Many companies have a “growth at all costs” mentality, but this aggression can lead your company to pitfalls that negatively impact your product and your mission. . If your growth results in a degradation of the quality of your product, slow down.