It’s Not a Conversion Problem, It’s a Customer Development Problem
ConversionXL
SEPTEMBER 6, 2013
Phase 2 – The Pitch. In The Pitch phase, you essentially take what you learned about your market’s pain points from the exploration phase to create an offer in exchange for currency. Trevor Owens shows how he uses the Exploration and Pitch method to validate a Vespa Rental business. image source. image source.
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