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IAB releases new guidelines as retail media networks mature

Martech

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. Nearly two-thirds of ad buyers (62%) cited the lack of measurement standards as a top challenge to continued growth, a new IAB study found. Challenges to RMN growth. Why we care. In your inbox.

Retail 125
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12 Cybersecurity Companies In Hyper-Growth to Add to Your CRM

Sales Hacker

This larger percentage of investment in early-stage funding rounds signals an industry ripe with growth potential and sales opportunities. TL;DR: Early-stage cybersecurity venture funding = new sales opportunities for you. Headquarters: New York, New York. Headquarters: Los Angeles, California. ActiveFence.

CRM 123
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SalesLoft Raises $70 Million Series D to Fuel Growth

SalesLoft

This means investments in our ecosystem API, the mobile application, and our AI-powered sales coaching network. Recognizing world-wide demand for a better sales process, the capital will also be used to expand our incredible team across the globe with our new European headquarters in London. The Future: Sales Coaching Network TM.

Growth 90
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IAB Podcast Upfront highlights rebounding audiences and increased innovation

Martech

Left to right: Hosts Charlamagne tha God and Jess Hilarious, Will Pearson, President, iHeartPodcasts and Conal Byrne, CEO, iHeartMedia Digital Group in New York. At the IAB Podcast Upfront in New York this week, hit shows and successful brand placements were lauded. Image: Chris Wood. Podcasts are projected to reach $2.6

Sports 106
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Unriddled: Amazon's HQ2 Multitudes, Social Media's Shrinking Growth, and More Tech News You Need

Hubspot

suburb of Arlington) and Long Island City, a neighborhood within the Queens borough of New York. According to The New York Times , about 50,000 employees will be split between these two cities, should they be the final cities selected -- and where "Amazon already has more employees. Source: Recode. Source: Google.

Growth 77
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A Guide to Reputation Management: Build an Audience of Superfans

ConversionXL

Start with an aggressive reputation management strategy for personal and business growth. A positive reputation also contributes to business goals (such as growth, leveraging social proof , and network development). Achieving this growth starts with identifying and connecting with your audience of superfans. Image source.

Retail 134
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Pepsi, McDonald’s and the latest in digital out-of-home

Martech

Digital out-of-home is growing successfully,” said Barry Frey, President and CEO of DOOH industry organization DPAA Global, at this week’s DPAA Summit in New York. The expansion of programmatic DOOH ( the big story last year , but the growth continues) allows advertisers to incorporate DOOH in omnichannel campaigns. Brand data.

Campaign 122