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2024 holiday marketing: Top SEO and PPC tips for a short shopping season

Search Engine Land

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. It’s an election year in the U.S.

Niche 98
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How to Develop a Niche Marketing Strategy that Drives Growth

Hubspot

Diving into a specific niche is the way to set your business apart. Let's look at how a handful of businesses use niche marketing to their advantage, before walking through the steps to create your own growth-generating strategy. 5 Examples of a Niche Marketing Strategy. Developing a Niche Marketing Strategy.

Niche 101
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How to use podcasts for natural link building

Search Engine Land

Guillaume Jouvencel of GHA Marketing has innovated with podcast marketing, using it to revolutionize link building and drive organic growth. (In Unlike traditional methods, which often involve direct exchanges of value, this fosters authentic relationships and discussions, providing a platform for listeners and guests beyond simple promotion.

Niche 88
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How To Effectively Run Digital Marketing Campaigns For Any Product

ClickFunnels

Talk about explosive growth! So make sure that you have a basic sales funnel before you start promoting your product. Instagram remains the most popular platform for it, so you might want to consider striking up partnerships with influencers in your niche. That’s a growth of 218% in just 6 years! It has four stages: Bait.

Campaign 256
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The Role of SEO in Growth

ConversionXL

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). Where does SEO fit into the bigger growth picture.

Growth 134
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11 Lead Generation Campaign Examples That Work Very Well

ClickFunnels

We’ll look at 11 lead generation campaign examples from many different industries and niches — there’s bound to be something here that’ll work for you. We’ve created a webinar framework that’s proven to work in any industry and any niche — all you’ve got to do is copy and paste. Why not trade promotions with them? And why not?

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10 Social Selling Best Practices for Field Sales

Veloxy

I recently spoke with a group of veteran field salespeople, and they would tell you that it used to be much harder to do any form of social selling before the exponential growth of LinkedIn Sales Navigator. Plus there is a large supply of niche sites like Lunchclub and niche conversations can now be found on Slack.

Sell 231