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The Only Two OKRs for Sales

Iannarino

The more you focus on these major outcomes, the better your results. The idea of the OKR (Objective and Key Results) comes from Andy Grove, the CEO of Intel in the early seventies. The objective is your goal, clearly expressed. The key results are three to five results that track the achievement of the objective.

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How marketing leaders can transform marketing from a support function to a growth driver

Martech

He emphasized the importance of stepping into a role that aligns with the organization’s growth and profitability objectives. In his words, marketing leaders must evolve into strategic contributors whose insights drive core business results. In essence, marketing needs to reframe its purpose within the organization.

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How to align sales and marketing for revenue growth

Martech

To drive real revenue growth, sales and marketing need to work together. Marketing might deliver leads, but sales doesn’t follow up fast enough or misses key insights like buyer personas or content performance. Key metrics both teams should care about include: Conversion rates : Track how leads move through each stage of the funnel.

Growth 129
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Field Sales: How to Improve Your Sales Productivity Quickly

Veloxy

As a sales leader, your efforts directly impact the company’s stability and growth. Set and Track Sales Objectives Setting goals is essential for your company to consistently achieve growth targets in sales. If you don’t have a roadmap outlining how to approach sales, you can’t expect consistent results.

Product 246
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Conversational marketing: A guide to a key B2B GTM strategy

Martech

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy.

GTM 133
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Unlocking the Secrets to Outside Sales Success in 2023

Veloxy

Key factors driving outside sales growth include personalized customer service, increased competition, and digital technologies & tools. Key skills for success include excellent customer relations, proficiency in new business development, adeptness in account management, technical sales knowledge, and problem-solving capabilities.

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Why marketers should focus on growth loops, not funnels

Martech

In this article, we explore an alternative approach that challenges these limitations, offering more dynamic, efficient growth — the concept of growth loops. This results in each team optimizing at the expense of the other teams. Marketers could learn from their growth colleagues and replace funnels with growth loops.

Growth 133